International Marketing & Sales for Mobile markets
Sydney Area, Australia
- Current
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- Business Developement Director at Sybase
- Past
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- Sales Account Manager at Sybase
- Multimedia market manager at SFR
- Benchmarking, competitive intelligence and study manager for SMS market at SFR
- Education
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- ESCP-EAP European School of Management-Ecole supérieure de Management
- Recommended
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3 people have recommended Maxence - Connections
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321
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- Industry
- Wireless
Maxence Paindavoine’s Summary
Account Management – Business Development
Sales and Negotiations competencies in complex and international environments
Achieve high customer satisfaction & retention thanks to consistent project management
Combine organisational & communication skills to reach common objective
Recurring mobile market analyst – prospective & creative thinker
Product Development – 360° Marketing – CRM
6 years track record of B to C and B to B experience within an operator
Service commercialisation: offer and positioning, CRM
Project management and product development: specifications, implementation, monthly animation
Internal consulting: market analysis, strategy, recommendations
E-marketing: segmentation, targeting, interactive channels, loyalty program
Maxence Paindavoine’s Specialties:
Mobile Expert:
SMS, MMS, WAP, Mobile Internet, Wifi, Digital Media
Mobile Marketing & Advertising,
Mobile payment, Mobile content
Maxence Paindavoine’s Experience
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Business Developement Director
Sybase
(Public Company; SY; Computer Software industry)
December 2008 — Present (8 months)
Sybase 365 (formerly Mobile 365)
Director of MBanking Australia & New Zealand:
Leverage Sybase 365 offering, from SMS alerts to Paybox solution
Enable Mobile best practices into Banks and Insurance Companies
Senior Account Manager for major content providers:
Datamining services (selecting long term value customers)
International Premium and Push services rollout
Additional customized managed services
Mobile Marketing industrialization
Providing tools for major brands and agencies in US, Europe & Asia (Two way SMS ; MMS ; Wap billing)
Mobile Couponing initiatives
Achievements:
Too early to claim! Contact me via InMail, I'll follow up your targeted mobile opportunities -
Sales Account Manager
Sybase
(Public Company; SY; Computer Software industry)
December 2005 — December 2008 (3 years 1 month)
Sybase 365 (formerly Mobile 365)
Sales prospecting, development and management: major content providers and agencies (BtoBtoC) ; corporate accounts (BtoB)
Successfully deploy new SMS services and new customers within a global framework
Management of commercial relationships with Belgian operators
Build a sales strategy for SMS & MMS retailers in the French market
Develop mobile marketing market in France + Europe (key players identification, partnership, seminars)
Achievements:
Top Performer Worldwide 2007 & 2008
Efficiently rolled out new mobile services in 16 countries in Europe, America, Asia, including Australia & New-Zealand
Major RFQs positively driven to signed contracts (over 2M€ deal) -
Multimedia market manager
SFR
(Telecommunications industry)
May 2004 — October 2005 (1 year 6 months)
Enabled Multimedia services development thanks to Vodafone live! brand and handsets
Defined and supervised the commercialization framework for the Vodafone live! service & handset offering.
Unleashed multimedia services usage: MMS, Ringtones & Logos, Wap portal
Designed and operated the CRM plan for multimedia services
Supervised the early adopters program manager: “Club SFR Advanced”
Achievements:
Vodafone live! handsets penetration increased by 400% over 18 month period
Multimedia services turnover multiplied by 3, active users multiplied by 5 over the period
60M multimedia contacts (SMS, email, MMS, Wap push, mailing…) rolled out in more than 150 campaigns
Early adopters Club members increased from 30K to over 100K
Very first Visio3G server launched and animated monthly from January to December 2005 -
Benchmarking, competitive intelligence and study manager for SMS market
SFR
(Telecommunications industry)
March 2003 — April 2004 (1 year 2 months)
Set up recurring analysis on a mature market
Conducted an extensive European benchmark study via workshops organised in 6 Vodafone subsidiaries
Analysed each market, outlined best practices and recommended new strategy
Led a competitive intelligence routine on French and European SMS markets
Elaborated and guided the SMS marketing study roadmap
Achievements:
6 benchmark reports, syntheses & recommendations presented to SFR senior management
3 recurring processes for marketing study, benchmarking and competitive intelligence
Consistently influenced the SMS promotion strategy (paying promotion vs happy hours) -
SMS Product Development Manager
SFR
(Privately Held; 5001-10,000 employees; SFR; Telecommunications industry)
February 2001 — March 2003 (2 years 2 months)
Diversified the product offering with high value added services
Industrialized the Televoting solution for major TV Channels such as TF1 (largest in Europe), France Televisions, M6
Launched and monthly animated Ringtones & Logos service offering
Conduct the transition from IVR to Wap enabled services
Achievements:
10 voting sessions successfully coordinated, from 0,5 to 5M SMS-Mo sent
Design and develop 10 SMS service projects, 1 to 6 month length each -
Fixed Telephony Product Manager (BtoB)
Cegetel
(Privately Held; 1001-5000 employees; Telecommunications industry)
June 2000 — February 2001 (9 months)
Headed the preselection project:
Managed a heterogeneous smartbox network
Supervised the SMS directory application development for VPN customers
Achievements:
20% uptake on Voice Revenue thanks to “Preselection” project
150 customers and 1200 smartboxes successfully migrated
Maxence Paindavoine’s Education
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ESCP-EAP European School of Management-Ecole supérieure de Management
Last Year Specialization: Innovation & Entrepreneurship 1995 — 1999
Ranked 6th best business school in Europe by the Financial Times, December 2006,
http://en.wikipedia.org/wiki/ESCP-EAP_European_School_of_Management- Activities and Societies:
- Entrepreneurship course example,
https://www.escp-eap.net/~msie/default_zone/gb/html/page-291.html
Maxence Paindavoine’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
