Maury Giles

Current

• Founding Partner at PURSUIT

Past

• SVP, Accountability Analytics at GSD&M's Idea City
• VP, Sr. Consultant at Harris Interactive
• Project Director / Research Manager / VP, Senior Research Executive at Wirthlin Worldwide

• Reporter at Las Cruces Sun-News

see less...

1 more...

Education

• New Mexico State University
• Brigham Young University

Recommended

23 people have recommended Maury

Connections

500+ connections

Industry

Marketing and Advertising

Maury Giles’s Summary

Entrepreneurially-minded executive with a passion for helping marketers succeed with truly customer-centric solutions. Bring 15 years of marketing research, ROI analytics, and communication strategy expertise for consumer brand, political, non-profit, and B2B clients across numerous categories. Thrive on finding new ways to (1) understand the "why" and the "how" people make decisions, and (2) help marketers genuinely connect with people using that insight.

Maury Giles’s Specialties:

Marketing communications planning, marketing research (ethnographic, qualitative, survey research, etc.), branding, marketing ROI and simulation techniques, media planning/optimization, group facilitation/strategic planning

Maury Giles’s Experience

• Founding Partner

  PURSUIT

  (Marketing and Advertising industry)

  December 2008 — Present (1 year )

  We are a different kind of consumer insight and innovation partner focused on uncovering your true pursuit and aligning it with the expectations of your customers.
  
  We provide a holistic view of marketing with expertise in the newest, most innovative digital opportunities. We’re pragmatic as well, with unique experience across the traditional communications spectrum. We help you determine innovation opportunities, the most impactful marketing channels and customer interactions for a layered customer dialogue. And we’ll get you there by digging deeper for insight with a thorough understanding of customer behavior– the consumer journey.
  
  In the end we help you build a stronger partnership with your customers developing a mutually benficial pursuit: aligning interests, needs and desires WITH business objectives and financial goals.

• SVP, Accountability Analytics

  GSD&M's Idea City

  (Public Company; OMC; Marketing and Advertising industry)

  June 2005 — December 2008 (3 years 7 months)

  Created agency tools, methods, and cultural alignment around advertising campaign accountability to driving a bottom-line impact for our clients. Directed a team of analysts and researchers focused on business intelligence, strategic research, and performance measurement.
  
  Helped create GSD&M's award-winning INVOLVE approach to holistic communications planning based on a thorough understanding of consumer purchase funnel activity and influencers.

• VP, Sr. Consultant

  Harris Interactive

  (Public Company; HPOL; Market Research industry)

  September 2004 — June 2005 (10 months)

  Senior sales consulting responsibility focused on marketing research clients with needs primarily focused on marketing communications, advertising, customer loyalty, and branding.

• Project Director / Research Manager / VP, Senior Research Executive

  Wirthlin Worldwide

  (Market Research industry)

  February 1996 — September 2004 (8 years 8 months)

  Market research design, execution, and application to client strategic objectives. Started as project director on Wirthlin's political team working on major local, state, and national election campaigns. Extended work into public relations, advertising, marketing communications, customer loyalty, and branding work for clients across multiple industries.

• Reporter

  Las Cruces Sun-News

  (Newspapers industry)

  March 1993 — January 1996 (2 years 11 months)

  Beat reporter starting on the crime desk and evolving to general assignment, political campaigns, and investigative assignments. National exposure for investigative piece on academic scandal in NMSU basketball program that led to NCAA sanctions as well as coaching and administrative changes. Directed newspaper polling operation for monthly "pulse" on community attitudes on current issues in a partnership with NMSU Communication Studies and Journalism departments.

Maury Giles’s Education

• New Mexico State University

  Communication Studies, Journalism 1993 — 1995

• Brigham Young University

  Communication Studies 1991 — 1993

Additional Information

Maury Giles’s Groups:

Board Member--Shoes for Austin
MIT C3
American Market Association
Advertising Research Foundation

•    LDS Professionals
•    Next Gen Market Research (NGMR) The fastest growing Consumer Insights group
•    Market Research
•    Front End of Innovation
•    Web & Marketing Analytics Group - IQ Workforce
•    Market Research Professionals
•    Co-creation professionals
•    NMSU Alumni Association
•    FRIAM
•    Austin--American Marketing Association
•    Marketing Communications ROI Forum
•    StrategyMaestro
•    The Official Brigham Young University Alumni Network
•    Predictive Modeling, Data Mining, Actuary / Actuarial and Statistics Group
•    Futures of Entertainment
•    The Social Media Book Club
•    Strategy, Marketing & Innovation Forum

Maury Giles’s Honors:

ARF's David Ogilvy Award Winner, 2009, "Ex" Campaign on Smoking Cessation on Behalf of The American Legacy Foundation.
ARF's David Ogilvy Grand Winner, 2002, "Covering Kids" Campaign on Behalf of the Robert Woods Johnson Foundation.
ARF's David Ogilvy Gold Award Winner, 2005, "Spicealicious" Campaign on Behalf of Chili's Grill & Bar.
Distinguished Alumni Award, New Mexico State University, 2008.

Maury Giles’s Contact Settings

Interested In:

• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch