
Senior Associate, Burson-Marsteller (WPP Group)
Milan Area, Italy

Senior Associate, Burson-Marsteller (WPP Group)
Milan Area, Italy
I'm a public relations and marketing professional with substantial consultancy experience in all aspects of corporate communication. In the past I've been involved in political campaigning, ghostwriting and lobbying the public sector. I'm a social media heavy user, and I strongly support their adoption within marcoms programs.
- Corporate PR
- Branding
- Media relations
- New & digital media
- Public affairs
- Internal communication
- Issue & crisis management
- Copywriting & publications management
(Public Company; 1001-5000 employees; WPP; Public Relations and Communications industry)
November 2007 — Present (11 months)
I'm part of the Issues & Crisis Management practice, dealing regularly with risk analysis, contingency planning, crisis preparedness and simulation, litigation communication, issue advertising and delivering media and front end trainings. I also work closely with Burson-Marsteller Digital, helping clients to embrace social media in their campaigns.
(Privately Held; 1001-5000 employees; Public Relations and Communications industry)
July 2007 — November 2007 (5 months)
(Privately Held; 1001-5000 employees; Public Relations and Communications industry)
January 2006 — June 2007 (1 year 6 months)
In my new role new media coordinator, I supervised a three strong team, developing the ability to wwork closely with others in a high-presssured environment.
(Privately Held; 1001-5000 employees; Public Relations and Communications industry)
December 2004 — December 2005 (1 year 1 month)
(Privately Held; 11-50 employees; Government Relations industry)
May 2004 — July 2004 (3 months)
I acted as a campaign coordinator for a candidate in the 2004 European parliament election. Tasks included developing strategies and messages, drafting communications materials and grassroots activities.
(Government Agency; 501-1000 employees; Government Administration industry)
July 2003 — April 2004 (10 months)
Speech writing, copywriting and publication management for Milan Chamber of Commerce Chairman.This position helped me to develop excellent writing and editing skills. My main responsibility was to improve the flow, timing and quality of the chairman-signed publications and appearance, providing also writing and editing support.
Visiting Researcher, Political communication, 2004 — 2004
I was admitted to the Bodleian Library as Reader during my stay. Credentials were provided at the St. Antony's College.
Master in Political Management and Public Affairs, political marketing, electoral studies, 2004 — 2004
Muster in European Studies and Global Affairs, International relations, international economics, European law, EU lobbying, European politics, 2003 — 2003
Bachelor in Political Science, Political theory, international relations, history, 1997 — 2002
Graduated in Political Science. Dissertation titled “The social and political roles of factions".
I've been playing chess quite seriously since I was in my teens. I've also played drums in few heavy metal bands, performing all around Italy before to start working. Although there's more to life thank books, I'm building up quite a full political communication library.
MilanIn