Mauro Palacios

Current

• Owner Creative/Art Director at Mestre-Cuca

Past

• Art Director at Tribo Interactive
• Partner Art Director at Pancomunicação
• Trainee Art Director - Agência ESPM at ESPM

• Intern Webdesigner at Web Extreme

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Education

• Escola Superior de Propaganda e Marketing

Recommended

8 people have recommended Mauro

Connections

142 connections

Industry

Marketing and Advertising

Websites

• My Portfolio
• My Company

Mauro Palacios’s Summary

Experienced brazilian advertiser and designer. Working with creative projects and planning for the Internet since 2001.

Developed and leaded dozens of successful creative projects for various clients in Brazil, including top global brands such as: Nestlé, Johnson & Johnson, The Coca-Cola Company, Adidas, Pfizer, Roche, Nissan, Fiat, Kia, CNN, BenQ-Siemens, TIM, Citibank, Bradesco Bank, Diageo, Inbev, EDS, Accor Hotels, Telefônica, Terra and Unilever.

More than results oriented, my main goal when developing a work is always to make it unique and as perfect as possible, taking care at every single pixel of it. I believe the SMALL details is what make a creative project BIG.

Available to develop projects as freelancer. Check my portfolio:
http://www.mauropalacios.com

Mauro Palacios’s Specialties:

Ideas, Concepts, Creativity.
Interactive Advertising.
Art Direction and Graphic Design.
Illustration.
Motion Graphics.
Websites usability / Information Architecture.
User Interface / User Experience.
Branding and Planning for the Web.
Projects Management.

Mauro Palacios’s Experience

• Owner Creative/Art Director

  Mestre-Cuca

  (Privately Held; Marketing and Advertising industry)

  April 2008 — Present (1 year 8 months)

  Founded in 2008, Mestre-Cuca is my own creative studio. I am now directing teams to develop all kinds of creative projects, but working mostly with Internet advertising and design. Managing multifunctional freelancer professionals in order to deliver high quality works.

• Art Director

  Tribo Interactive

  (Privately Held; Internet industry)

  September 2004 — April 2008 (3 years 8 months)

  Tribo Interactive is one of the biggest Internet Advertising agencies in Brazil. As an Art Director, I was the creative person in charge of some of Tribo Interactive's major jobs, working in several steps of interactive projects development: creating the concepts and visual identity, conducting the work of designers, art assistants, illustrators and flash programmers at layout, production and animation development for top multi-international brands.

• Partner Art Director

  Pancomunicação

  (Marketing and Advertising industry)

  August 2004 — November 2005 (1 year 4 months)

  I founded Pancomunicação with some college friends at 2004 (me and three other partners: a planner, a copywriter and an account executive), and that was our first attempt to run our own business. We started really well, and had some great clients as Accor Hotels (Mercure and Sofitel brands), but we worked together for some months, and discovered that "being the boss" is not as easy as at looks. For sure one of the richest experiences from my professional career. We can learn a lot from failure.

• Trainee Art Director - Agência ESPM

  ESPM

  (Educational Institution; Higher Education industry)

  May 2003 — September 2004 (1 year 5 months)

  Agência ESPM is the advertising agency from “Escola Superior de Propaganda e Marketing”, the university where I was graduated.
  Working there, I received training for “Internet Advertising Development” from some of the greatest professors in Brazil and started developing sites and campaigns for medium-sized clients.

• Intern Webdesigner

  Web Extreme

  (Internet industry)

  March 2001 — January 2003 (1 year 11 months)

  I started my career in 2001, at Web Extreme. There, I had my first professional contact with Internet development, doing basic HTML sites (coding and design) and some Flash 4 animation for small clients.
  
  This was my first professional experience, but before that, when Internet was just a newborn baby, I was already developing Internet sites and graphic design as a personal teenager hobby. Also, I am a Internet heavy user since it's beggining (geek). =)

Mauro Palacios’s Education

• Escola Superior de Propaganda e Marketing

  Bachelor Degree , Marketing and Advertising , 2003 — 2006

  ESPM is one of the lead 'Marketing and Advertising' colleges in Latin America.
  
  Fields of study: Marketing, Advertising, Graphic Design, Marketing Research, Medium, Economics, Finance, Business Administration, Internet, Communication Planning, Communication Strategies and Human Sciences.
  
  Awarded with Grand Prix at "Prêmio Francisco Gracioso de Comunicação", for developing the best 2006 Graduation Project.

  Activities and Societies:

  Agência ESPM

Additional Information

Mauro Palacios’s Websites:

• My Portfolio
• My Company

Mauro Palacios’s Honors:

Microsoft Mouse Awards 2009
Bronze Award
Motion Design for Adidas
Soccer Test Ad

Cannes Lions Awards 2008
Shortlist - Cyber Lions
Motion Design for Adidas
Soccer Test Ad

Meio Digital Magazine - June 2008
Featured Project
Art Direction for Cotrolar Website

ABAnet / IAB Award - 2007
Grand Prix
Flash for Nissan "The Uncles" Website

Prêmio About 2007
Grand Prix
Flash for Nissan "The Uncles" Website

ABAnet / MSN Award - 2006
Silver Award
Art Direction for Senac
"Guru" Interactive Campaign

ABAnet / MSN Award - 2006
Bronze Award
Art Direction for Nestlé Chamyto Site

Prêmio Francisco Gracioso de Comunicação
2006/2 - Grand Prix Award
Best Graduation Project at ESPM

Mauro Palacios’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch