Mauro Palacios

Current

• Owner Creative Director at Mestre-Cuca

Past

• Art Director at Tribo Interactive
• Partner Art Director at Pancomunicação
• Trainee Art Director - Agência ESPM at ESPM

• Freelancer Webdesigner at Web Extreme

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Education

• Escola Superior de Propaganda e Marketing

Recommended

7 people have recommended Mauro

Connections

107 connections

Industry

Marketing and Advertising

Websites

• My Portfolio

Mauro Palacios’s Summary

Brazilian Art Director based in São Paulo.

Bachelor in 'Marketing and Advertising', I have been working on the Internet, advertising and design fields since 2001, and have already developed and leaded interactive creative projects for some of the top multi-international companies in Brazil, such as Nestlé, Johnson & Johnson, The Coca-Cola Company, Adidas, Pfizer, Roche, Nissan, Fiat, Kia, BenQ-Siemens, TIM, Citibank, Diageo, Inbev, EDS, Accor Hotels, Terra and Unilever.

Nowadays, I run my own studio, leading web creative projects.

Mauro Palacios’s Specialties:

Interactive Advertising
Art Direction and Design
Illustration
Motion Graphics
User Interface / User Experience
Websites usability / Information Architecture
Internet Projects Management

Advanced skills in Adobe PS, AI and Flash (animation).
Intermediate skills in After Effects and video production.
Basic HTML, Flash AS and general coding.

Mauro Palacios’s Experience

• Owner Creative Director

  Mestre-Cuca

  (Privately Held; Marketing and Advertising industry)

  April 2008 — Present (1 year 4 months)

  As owner and Creative Director of Mestre-Cuca, I've been leading teams to develop interactive creative projects. Always working ahead of every step of creative development, in order to make all projects unique.

• Art Director

  Tribo Interactive

  (Privately Held; Internet industry)

  September 2004 — April 2008 (3 years 8 months)

  Tribo Interactive is one of the biggest Internet Advertising agencies in Brazil. As an Art Director, I was the creative person in charge of some of Tribo Interactive's major projects, working in several steps of interactive projects development: creating the concepts and visual identity, conducting the work of designers, art assistants, illustrators and flash programmers at layout, production and animation development for top multi-international brands.

• Partner Art Director

  Pancomunicação

  (Marketing and Advertising industry)

  August 2004 — November 2005 (1 year 4 months)

  I founded Pancomunicação with some college friends at 2004, and that was my first attempt to run my own business. We started really well, and had some great clients as Accor Hotels (Mercure and Sofitel brands), but we worked together for some months, and discovered that "being the boss" is not as easy as at looks. For sure one of the richiest experiencies from my professional career. We can learn a lot from failure.

• Trainee Art Director - Agência ESPM

  ESPM

  (Educational Institution; Higher Education industry)

  May 2003 — September 2004 (1 year 5 months)

  Agência ESPM is the advertising agency from “Escola Superior de Propaganda e Marketing”, the university where I was graduated.
  Working there, I received training for “Internet Advertising Development” from some of the greatest professors in Brazil and started developing sites and campaigns for some medium-sized clients.

• Freelancer Webdesigner

  Web Extreme

  (Internet industry)

  March 2001 — January 2003 (1 year 11 months)

  I started my professional career developing some freelancer work for Web Extreme. There, I had my first contact with Internet development, doing projects (basic HTML sites and some Flash 4 animation) for small clients.

Mauro Palacios’s Education

• Escola Superior de Propaganda e Marketing

  BA , Marketing and Advertising , 2003 — 2006

  ESPM is one of the lead 'Marketing/Advertising' colleges in Latin America.
  
  Fields of study: Marketing, Advertising, Graphic Design, Marketing Research, Medium, Economics, Finance, Business Administration, Internet, Communication Planning and Strategies.
  
  Awarded with Grand Prix at "Prêmio Francisco Gracioso de Comunicação", for developing the best 2006 Graduation Project.

  Activities and Societies:

  Agência ESPM

Additional Information

Mauro Palacios’s Websites:

• My Portfolio

Mauro Palacios’s Honors:

Microsoft Mouse Awards 2009
Bronze Award
Motion Design for Adidas Soccer Test Ad
Agency: ID/TBWA
http://tinyurl.com/idsoccer

Cannes Lions Awards 2008
Shortlist - Cyber Lions
Motion Design for Adidas Soccer Test Ad
Agency: ID/TBWA
http://tinyurl.com/idsoccer

ABAnet / MSN Award - 2006
Silver Award
Category: Best on-line comunication campaigns
Art Direction for Senac "Guru" Interactive Campaign
Agency: Tribo Interactive

ABAnet / MSN Award - 2006
Bronze Award
Category: Best brand websites
Art Direction for Nestlé Chamyto Site
Agency: Tribo Interactive

Prêmio About 2007
Grand Prix and Gold Award
Category: On-line Communication
Motion Design for Nissan "The Uncles" Website
Agency: Tribo Interactive

Meio Digital Magazine - June 2008
Featured Project
Art Direction for Cotrolar Website
Agency: Tribo Interactive

Prêmio Francisco Gracioso de Comunicação - 2006/2
Grand Prix Award - Best Graduation Project at ESPM
Marketing planning for Brás

Mauro Palacios’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch