Maurice Cheeks

Current

Account Executive at Apple, Inc.

Past

Minority Owner at Ebbsfleet United Football Club
Marketing Promotions Coordinator / Community Manager at Tiny Pictures Inc.
Co-Founder at McAB LLC

Campus Rep Advisory Board Member at Apple
Apple Campus Rep / Field Marketer at Apple, Inc.
Technology Consultant & Project Manager at University of Illinois Champaign-Urbana
Higher Education Marketing Intern at Apple, Inc.

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4 more...

Education

Eastern Illinois University

Recommended

2 people have recommended Maurice

Connections

129 connections

Industry

Computer Hardware

Maurice Cheeks’s Summary

"Maurice is a bright, driven and innovative leader who has proven he happily and successfully works in a high intensity fluid professional business environment." - Dr. Hamish Gow (12/12/2006)
Director, International Business Immersion Program
Assistant Professor, International Agribusiness
University of Illinois Urbana Champaign

Maurice Cheeks’s Specialties:

Top 5 Strengths: Futuristic, Positivity, Strategic, Competition, Ideation
(Strengths Finder 2.0)

Maurice Cheeks’s Experience

Account Executive

Apple, Inc.

(Public Company; 10,001 or more employees; AAPL; Computer Hardware industry)

October 2007 — Present (2 years 2 months)

Identifying and providing 21st century technology solutions to k-12 schools who are not yet familiar with the benefits that Apple hardware and software bring to teaching & learning.
Minority Owner

Ebbsfleet United Football Club

(Sports industry)

August 2007 — August 2009 (2 years 1 month)

Proud owner of the Ebbsfleet United Football Club since January 23rd, 2008.

A member of MyFootballClub, the world's first and only web-community owned football club, since its inception in August of 2007.
Marketing Promotions Coordinator / Community Manager

Tiny Pictures Inc.

(Public Company; sfly; Wireless industry)

August 2006 — September 2007 (1 year 2 months)

• Managed brand image communications with social media
• Created promotional channels for the field marketing team
• Planned and executed live events
• Specialized in word of mouth marketing on the web
Co-Founder

McAB LLC

(Privately Held; 1-10 employees; Internet industry)

January 2007 — June 2007 (6 months)

Created a user-driven medium for centralizing consumer electronic reviews on the web.
Campus Rep Advisory Board Member

Apple

(Public Company; AAPL; Computer Hardware industry)

January 2006 — January 2007 (1 year 1 month)

Provided field marketing feedback to Apple, discussed youth marketing issues, considered future strategies, and provided resources and support to the 650 Campus Reps at colleges and universities across the country.
Apple Campus Rep / Field Marketer

Apple, Inc.

(Computer Hardware industry)

January 2005 — January 2007 (2 years 1 month)

• Planned and executed marketing and sales strategies for the EIU Apple Store as the Apple Campus Representative
• Increased brand awareness through events, demonstrations and training sessions
• Grew sales by 285% in 2004 and 150% in fiscal year 2005
• Achieved 366% Year over year quarterly sales increase (Q3 2005)
• Provided technical and sales support for Apple products to faculty, staff, and students
• Blogger for Apple's student facing online community
Technology Consultant & Project Manager

University of Illinois Champaign-Urbana

(International Trade and Development industry)

September 2005 — December 2006 (1 year 4 months)

My role with the International Business Immersion Program involved introducing new multimedia technology to be adopted and integrated into the program to improve the start-to-finish learning experience.

For two semesters I assisted staff and students in learning to integrate technology into both the classroom and the international field research environment.

Leading two groups of students (undergrads & MBAs) on their international business immersion trips to New Zealand, we improved research synthesis through the use of technology, multimedia, and Web 2.0 tools.

After each trip I assisted faculty in identifying and developing improved processes and strategies for future trips.

Finally, I assisted the program in leveraging the rich multimedia content that we had gathered for over a year, and created compelling promotional material for the university.
Higher Education Marketing Intern

Apple, Inc.

(Computer Hardware industry)

May 2006 — June 2006 (2 months)

• Managed the distribution of corporate promotional marketing materials across the Midwest

• Prepared and hosted training workshop for the Midwest region of Apple Campus Representatives

• Assisted Apple’s Business Development Executive with project management

Maurice Cheeks’s Education

Eastern Illinois University

Bachelor , Business Management , 2003 — 2007

Critical knowledge of organizational supervision strategies, training, management, and sociotechnical design systems

Activities and Societies:

Pi Omega Pi: National Business Education Honors Society Member