Maurice Cheeks

Current

• Account Executive at Apple, Inc.

Past

• Community Manager / Student Marketing Promotions Coordinator at Tiny Pictures Inc.
• Co-Founder at McAB LLC
• Campus Rep Advisory Board Member at Apple

• Apple Campus Rep / Field Marketer at Apple, Inc.
• Technology Consultant & Project Manager at University of Illinois Champaign-Urbana
• Higher Education Marketing Intern at Apple, Inc.

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3 more...

Education

• Eastern Illinois University

Recommended

2 people have recommended Maurice

Connections

100 connections

Industry

Computer Hardware

Websites

• My Company

Maurice Cheeks’s Summary

"Maurice is a bright, driven and innovative leader who has proven he happily and successfully works in a high intensity fluid professional business environment." - Dr. Hamish Gow (12/12/2006)
Director, International Business Immersion Program
Assistant Professor, International Agribusiness
University of Illinois Urbana Champaign

Maurice Cheeks’s Specialties:

Top 5 Strengths: Futuristic, Positivity, Strategic, Competition, Ideation
(based on, Strengths Finder 2.0)

Maurice Cheeks’s Experience

• Account Executive

  Apple, Inc.

  (Public Company; 10,001 or more employees; AAPL; Computer Hardware industry)

  October 2007 — Present (1 year 3 months)

  Identifying and providing technology solutions to k-12 schools who are not yet familiar with the benefits that Apple hardware and software bring to teaching & learning.

• Community Manager / Student Marketing Promotions Coordinator

  Tiny Pictures Inc.

  (Privately Held; 11-50 employees; Wireless industry)

  August 2006 — September 2007 (1 year 2 months)

  • Specialized in viral marketing on the web
  • Managed brand image communications with social media
  • Created promotional channels for the field marketing team

• Co-Founder

  McAB LLC

  (Privately Held; 1-10 employees; Internet industry)

  January 2007 — June 2007 (6 months)

  Created a user-driven medium for centralizing consumer electronic reviews on the web.

• Campus Rep Advisory Board Member

  Apple

  (Public Company; 10,001 or more employees; AAPL; Computer Hardware industry)

  January 2006 — January 2007 (1 year 1 month)

  Provide field marketing feedback to Apple, discuss Campus Rep issues, consider future strategies, and provide resources and support to the 650 Campus Reps at colleges and universities across the country.

• Apple Campus Rep / Field Marketer

  Apple, Inc.

  (Public Company; 10,001 or more employees; AAPL; Computer Hardware industry)

  January 2005 — January 2007 (2 years 1 month)

  • Planned and executed marketing and sales strategies as the Apple Campus Representative on the EIU campus
  • Increased brand awareness through events, demonstrations and training sessions
  • Grew sales by 285% in 2004 and 150% in fiscal year 2005
  • Achieved 366% Year over year quarterly sales increase (Q3 2005)
  • Provided technical and sales support for Apple products to faculty, staff, and students
  • Blogger for Apple's student facing online community

• Technology Consultant & Project Manager

  University of Illinois Champaign-Urbana

  (International Trade and Development industry)

  September 2005 — December 2006 (1 year 4 months)

  My role with the International Business Immersion Program involved introducing new multimedia technology to be adopted and integrated into the program to improve the start-to-finish learning experience.
  
  For two semesters I assisted staff and students in learning to integrate Apple technology into both the classroom and the international field research environment.
  
  Leading two groups of students (under-grads & MBAs) on their international business immersion trips to New Zealand, we improved research synthesis through the use of multimedia and Apple hardware/software.
  
  After each trip I assisted faculty in identifing and developing improved processes and strageties for future trips.

• Higher Education Marketing Intern

  Apple, Inc.

  (Public Company; 10,001 or more employees; AAPL; Computer Hardware industry)

  May 2006 — June 2006 (2 months)

  • Assisted Apple’s Business Development Executive with project management
  
  • Prepared and hosted training workshop for the Midwest region of Apple Campus Reps
  
  • Managed the distribution of corporate promotional marketing materials across the Midwest

Maurice Cheeks’s Education

• Eastern Illinois University

  Bachelor, Business Management, 2003 — 2007

  Critical knowledge of organizational supervision strategies, training, management, and sociotechnical design systems

  Activities and Societies:

  Pi Omega Pi: National Business Education Honors Society Member

Additional Information

Maurice Cheeks’s Websites:

• My Company

Maurice Cheeks’s Interests:

Building Realationships with people. entrepreneurship, busines strategy, targeted marketing, creative sales

Maurice Cheeks’s Groups:

•    The Personal MBA Community
•    Apple - Current and Former Employees
•    TED: Ideas Worth Spreading

Maurice Cheeks’s Honors:

Illinois Golden Apple Scholar Recipient

Maurice Cheeks’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch