
Account Executive at Apple, Inc. (maurice@mocheeks.com)
Madison, Wisconsin Area

Account Executive at Apple, Inc. (maurice@mocheeks.com)
Madison, Wisconsin Area
"Maurice is a bright, driven and innovative leader who has proven he happily and successfully works in a high intensity fluid professional business environment." - Dr. Hamish Gow (12/12/2006)
Director, International Business Immersion Program
Assistant Professor, International Agribusiness
University of Illinois Urbana Champaign
Top 5 Strengths: Futuristic, Positivity, Strategic, Competition, Ideation
(based on, Strengths Finder 2.0)
(Public Company; 10,001 or more employees; AAPL; Computer Hardware industry)
October 2007 — Present (1 year 3 months)
Identifying and providing technology solutions to k-12 schools who are not yet familiar with the benefits that Apple hardware and software bring to teaching & learning.
(Privately Held; 11-50 employees; Wireless industry)
August 2006 — September 2007 (1 year 2 months)
• Specialized in viral marketing on the web
• Managed brand image communications with social media
• Created promotional channels for the field marketing team
(Privately Held; 1-10 employees; Internet industry)
January 2007 — June 2007 (6 months)
Created a user-driven medium for centralizing consumer electronic reviews on the web.
(Public Company; 10,001 or more employees; AAPL; Computer Hardware industry)
January 2006 — January 2007 (1 year 1 month)
Provide field marketing feedback to Apple, discuss Campus Rep issues, consider future strategies, and provide resources and support to the 650 Campus Reps at colleges and universities across the country.
(Public Company; 10,001 or more employees; AAPL; Computer Hardware industry)
January 2005 — January 2007 (2 years 1 month)
• Planned and executed marketing and sales strategies as the Apple Campus Representative on the EIU campus
• Increased brand awareness through events, demonstrations and training sessions
• Grew sales by 285% in 2004 and 150% in fiscal year 2005
• Achieved 366% Year over year quarterly sales increase (Q3 2005)
• Provided technical and sales support for Apple products to faculty, staff, and students
• Blogger for Apple's student facing online community
(International Trade and Development industry)
September 2005 — December 2006 (1 year 4 months)
My role with the International Business Immersion Program involved introducing new multimedia technology to be adopted and integrated into the program to improve the start-to-finish learning experience.
For two semesters I assisted staff and students in learning to integrate Apple technology into both the classroom and the international field research environment.
Leading two groups of students (under-grads & MBAs) on their international business immersion trips to New Zealand, we improved research synthesis through the use of multimedia and Apple hardware/software.
After each trip I assisted faculty in identifing and developing improved processes and strageties for future trips.
(Public Company; 10,001 or more employees; AAPL; Computer Hardware industry)
May 2006 — June 2006 (2 months)
• Assisted Apple’s Business Development Executive with project management
• Prepared and hosted training workshop for the Midwest region of Apple Campus Reps
• Managed the distribution of corporate promotional marketing materials across the Midwest
Bachelor, Business Management, 2003 — 2007
Critical knowledge of organizational supervision strategies, training, management, and sociotechnical design systems
Building Realationships with people. entrepreneurship, busines strategy, targeted marketing, creative sales
Illinois Golden Apple Scholar Recipient