
Founder, Principal Analyst, Grey Consulting
Greater New York City Area

Founder, Principal Analyst, Grey Consulting
Greater New York City Area
• Skilled adviser to senior-level enterprise and vendor decision makers
• Consultant on business development through pre-sales, marketing and customer retention
• Subject matter expert: electronic messaging and communications, collaboration and social media
• Vertical industry coverage: higher education, financial services, government, health care and retail
• Topical research areas include market trends, regulatory compliance, records management and security
• Strong networking, organizational and inter-personal communication skills
• Business / IT relationship management
• E-communication policies
• Qualitative analysis of product and services, such as e-mail, unified communications, instant messaging, presence, calendaring/scheduling, records management, spam filtering and messaging security technologies.
(Privately Held; 1-10 employees; Information Technology and Services industry)
June 2005 — Present (3 years 4 months)
Independent firm focused on research, advisory and consulting services in the e-mail messaging, collaboration and social media markets.
• Conference director: INBOX 2007 (produced by Jupitermedia)
• Contributing author: "Collaborative Environment Workplace Issues" (published by ARMA International, 2007)
• Industry judge:
- 2007 and 2008 CODiE awards (produced by the Software & Information Association)
- 2007 Excellence in New Communications Award (produced by the Society for New Communications Research)
(Public Company; 1001-5000 employees; IT; Information Technology and Services industry)
1996 — 2005 (9 years)
Lead analyst on messaging. Research delivery included published reports, conference speaker, webinars and client-site strategy sessions. Supported consulting engagements and sales prospecting. proven track record in exceeding client expectations.
• Published over 150 research reports
• Speaker at Gartner Symposiums in the US, Europe and Latin America – audiences averaged 100-500+ attendees.
• Developed industry standard Total Cost of Ownership (TCO) model for measuring the cost of enterprise e-mail. Supported consulting engagements, generating over $700K in revenue.
• Creator of “occupational spam” concept. Broad media coverage of related research picked up by the Associated Press, Reuters, Wall Street Journal, New York Times, Forbes and CNN (print and broadcast).
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1996-2000: Director; various roles within Gartner's IT unit
(Public Company; 10,001 or more employees; Package/Freight Delivery industry)
1990 — 1996 (6 years)
Improved service-level metrics and initiated role to research and assess business unit requests for new services.
• Restructured operational and business management of mainframe-, LAN- and client/server-based messaging systems, supporting over 65,000 users globally.
• Managed vendor relationships, support contracts and service level agreements.
(Partnership; 5001-10,000 employees; Management Consulting industry)
1981 — 1989 (8 years)
• Wrote internal and external marketing brochures, newsletters and catalogues
• Consultant to member firms and distributors on branding guidelines
Post graduate coursework, Computer Science, 1991 — 1992
B.A., Communications, 1975 — 1980
Graduated Summa Cum Laude
Human communication, social media and communities, e-communications, jazz, Mozart, reading great fiction, people watching, walking, volunteering, yoga, current "pet projects" • BlogHer: http://blogher.com/blog/maurene-caplan-grey • Delicious: http://del.icio.us/Grey_Consulting • Facebook: http://www.facebook.com/profile.php?id=655413071 • Plaxo: http://mgrey.myplaxo.com • Second Life: http://www.slprofiles.com/slprofiles.asp?id=22886 • Twitter: http://twitter.com/mgrey . Friendfeed: http://friendfeed.com/maurenegrey
• Society for New Communication Research (www.sncr.org): Advisory Board and Research Fellow (2006-2007)
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Volunteer Activities
• Kent Fiscal Watch (citizen advocacy task force): http://kentfiscalwatch.org
• Putnam County Hospital (patient services)
Listed in "100 best analyst bloggers for 2007 and 2008" (published by Technobabble 2.0)