
Social Media Research Analyst: e-communications, collaborative & social computing technologies & business practices
Greater New York City Area

Social Media Research Analyst: e-communications, collaborative & social computing technologies & business practices
Greater New York City Area
"The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn and relearn." -- Alvin Toffler
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• Skilled adviser to senior-level enterprise and vendor decision makers
• Consultant on business development through pre-sales, marketing and customer retention
• Subject matter expert: electronic messaging and communications, collaboration and social media
• Vertical industry coverage: higher education, financial services, fitness & wellness, government and health care
• Topical research areas include market trends, regulatory compliance, records management and security
• Enterprise and consumer electronic messaging and collaboration technologies, vendors, policies and business requirements, including regulatory and legislative compliance, data security, outsourcing, SaaS, TCO, email archiving, records management and human factors.
• Communities, wikis, blogs, profiles, social tags, social bookmarks and social network analysis.
• Business / IT relationship management.
(Public Relations and Communications industry)
August 2008 — Present (1 year)
With no professional in-transition/career development group in Westchester County, NY, at the time, three colleagues and myself developed the framework for the WNO. The WNO has since become the premier career networking organization in Westchester--with a 40% month-over-month increase in meeting attendance.
Roles include:
- Meeting facilitator
- Key contributor to online discussions
- Collaborator on WNO community development
- Recruiter for meeting presenters
(Information Technology and Services industry)
April 2005 — Present (4 years 4 months)
Independent IT research. advisory and consulting firm focused on e-messaging, collaborative and social media technologies and business practices.
Expertise in related technologies, vendor offerings, compliance, data security, outsourcing, SaaS, TCO, email archiving and records management.
Clients include Akonix, Cisco, Deloitte, Deerfield, EMC, GeM Solutions, JupiterEvents, Mirapoint, New Carmel Fitness & Racquet Club, Symantec, X1 Technologies and ZDNet. Affiliations include TACAdvisory and whitepapersource.com.
(Public Company; 1001-5000 employees; IT; Information Technology and Services industry)
1996 — 2005 (9 years)
Lead analyst on electronic messaging. Extended the scope of coverage into areas such as legislative and regulatory compliance, data security and privacy, outsourcing, email archiving, records management and instant messaging.
• Designed email total cost of ownership model—continues to generate average annual revenue of $500,000.
• Partnered with Sales to deliver advisory services to prospects and renewals—won an average of ten new clients, renewals or upsells per quarter.
• Published over 150 research reports
• Speaker at Gartner Symposiums in the US, Europe and Latin America—audiences averaged 100-500+ attendees.
• Creator of “occupational spam” concept. Broad media coverage of related research picked up by the Associated Press, Reuters, Wall Street Journal, New York Times, Forbes and CNN (print and broadcast).
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1996-2000: Director; various roles within Gartner's IT unit (see resume)
(Public Company; 10,001 or more employees; UPS; Transportation/Trucking/Railroad industry)
1990 — 1996 (6 years)
Transformed departmental culture, which had been crippled by earlier management.
• Initiated idea generation process; eliminated nonessential tasks—associates refocused their attention to improving service delivery.
• Improved service-level metrics and initiated role to research and assess business unit requests for new services.
• Restructured operational and business management of mainframe-, LAN- and client/server-based messaging systems, supporting over 65,000 users globally.
• Managed vendor relationships, support contracts and service level agreements.
(Partnership; 5001-10,000 employees; Management Consulting industry)
1981 — 1989 (8 years)
• Wrote internal and external marketing brochures, newsletters and catalogues
• Consultant to member firms and distributors on branding guidelines
Post graduate coursework , Computer Science , 1991 — 1992
B.A. , Communications , 1975 — 1980
Graduated Summa Cum Laude
Social media, building sustainable community, e-communications, jazz, Mozart, reading great fiction, people watching, swimming, volunteering, yoga, local government, "smelling the flowers" • BlogHer: http://blogher.com/blog/maurene-caplan-grey • Delicious: http://del.icio.us/Grey_Consulting • Facebook: http://www.facebook.com/profile.php?id=655413071 • Plaxo: http://mgrey.myplaxo.com • Second Life: http://www.slprofiles.com/slprofiles.asp?id=22886 • Twitter: http://twitter.com/mgrey • Digg: http://digg.com/users/mgrey
Listed in "100 best analyst bloggers for 2007 and 2008" (Technobabble 2.0)
Listed in "50 best analyst twitters for 2008" (Technobabble 2.0)