Mat Walker

Mat Walker

Freelance Senior User Experience Designer

Brighton, United Kingdom

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Mat Walker's Overview

  • Senior UX Designer (Contract) at Sky
  • Freelance senior user experience designer at Pearson plc
  • Freelance Senior UX Designer at Clearleft Ltd

500+ connections


Mat Walker's Summary

I’m a freelance user experience (UX) design consultant with 17 years web industry experience, the last 7 of which have focused on UX. My areas of expertise cover all facets of the UX field - Strategy, user Research, Interaction Design, Information Architecture.

How I work:
- I always put the user at the heart of the project.
- I’m a pragmatist by nature who understands business needs and requirements.
- I work hard to find the ideal balance of needs through in depth user research and workshops leaving no stone uncovered.
- I’m a creative thinker who loves solving problems and trying new things through my research and design work.
- I love talking about my ideas and presenting them back to my clients.
- I can work autonomously but I work best when I’m part of a team working towards a common goal which is why I’m so passionate about the Agile and Lean approach to project delivery.

If you like the sound of all that and you’re a forward thinking organisation with some interesting projects lets talk further about working together.

What I do:
- Capturing business requirements (stakeholder interviews, workshops etc.).
- Workshops
- Expert reviews
- Competitor analysis studies
- Heuristic Evaluations

User Research
- User Interviews
- Focus Groups
- Surveys
- User testing and analysis
- Mental model diagrams
- User journey mapping
- Experience mapping
- Persona design

Interaction Design
- Wireframes and interactive prototypes, (Proficient in Omnigrafle/ Visio/ Axure)
- Web, Mobile, Tablet and connected TV

Information Architecture
- Card sorting
- Site structure
- Domain modelling
- Site maps
- User flows

Lean UX and Agile UX process and integration

For more details and for my portfolio please take a look at my website -

Mat Walker's Experience

Freelance Lead UX Designer

Action for Children

Nonprofit; 5001-10,000 employees; Nonprofit Organization Management industry

July 2014Present (3 months) London, United Kingdom

Redesigning online experience

Freelance UX Designer and Researcher

Mat Walker Consulting Ltd

Sole Proprietorship; Myself Only; Internet industry

October 2009Present (5 years) Brighton, United Kingdom

I'm a freelance user experience designer and researcher in my 5th year of trading. I work with a variety of clients big and small from a range of different sectors either as the sole UX person or leading a team. I'm available to work on a freelance or contract basis in London, Brighton and the UK.

Senior UX Designer (Contract)


Public Company; 10,001+ employees; BSY; Broadcast Media industry

March 2014July 2014 (5 months) London, United Kingdom

Service design projects in Help and Support including a redesign of the Help and Support website.

Freelance senior user experience designer

Pearson plc

Public Company; 10,001+ employees; PSON; Education Management industry

November 2013February 2014 (4 months) London, United Kingdom

Progress 360 - Developed an innovative iPad app for use in schools to help students manage their learning. We used Lean and Agile techniques to design, build and launch this innovative app within 12 weeks.

Freelance Senior UX Designer

Clearleft Ltd

Privately Held; 11-50 employees; Internet industry

August 2013October 2013 (3 months) Brighton, United Kingdom

Wellcome Trust - Usability testing
SaaS Marketing Company - Customer interviews and research

Freelance Senior UX


Public Company; 1001-5000 employees; WPPGY; Marketing and Advertising industry

December 2012June 2013 (7 months) London, United Kingdom

Royal Institute of British Architects - UX lead on a major website redesign. Stakeholder interviews, user surveys, analytics research, persona design, user journeys, site structure, wireframes.

British Library (Mental Model study) - Conducting 30+ interviews to determine research behaviours both on and offline with a variety of different people from different backgrounds.

British Library (website redesign) - Worked on the IA and helped design responsive wireframes for the website redesign.

Freelance User Experience (UX) Information Architect (IA)

tmw agency

Public Company; 201-500 employees; CRE; Marketing and Advertising industry

July 2012November 2012 (5 months) London

Brother International Europe - UX lead on this redesign project to develop reusable templates for the various Brother websites across Europe. Stakeholder interviews, card sorting, usability testing (multiple countries), site maps, wireframes
Work done for inclusion in European design guidelines documents ahead of website redesign.

BBC Good Food - Usability testing
User research for a website relaunch.

Freelance UX and IA

Brilliant Noise

Privately Held; 11-50 employees; Marketing and Advertising industry

February 2012September 2012 (8 months) Brighton

University of Warwick - UX lead on a large digital strategy project to help the University understand alumni attitudes to donating and membership. User Surveys, User Interviews, Usability Testing, Mental Model Diagrams

Picturehouse Cinemas - Usability Testing
Usability testing on various sections of the existing website to asses users needs and requirements and gathering feedback on new website functionality.

Senior UX Consultant

British Film Institute

Nonprofit; 201-500 employees; Motion Pictures and Film industry

September 2011May 2012 (9 months) London, United Kingdom

I was the UX lead on the Explore section of the new, responsive website. Drawing on my experiences from managing the UX and design inputs into the previous iteration of the website I designed all of the IA and interactions. I worked closely with dev and design teams in an iterative fashion starting with sketching, then to wireframes and then code within each sprint over a 6 month period.

Freelance Information Architect

Luecker Interactive

Privately Held; 1-10 employees; Internet industry

December 2011December 2011 (1 month) Lewes

UX lead developing the IA and interaction design for an interactive eLearning website for an international language school

Freelance IA


Privately Held; 51-200 employees; Online Media industry

November 2011November 2011 (1 month) Brighton

UX lead to design IA and interactions for an eBook library for use in Universities.

Agile UX and Design Manager

British Film Institute

Nonprofit; 201-500 employees; Motion Pictures and Film industry

July 2010August 2011 (1 year 2 months) London, United Kingdom

I had a wide-ranging role at the BFI championing UCD and Agile adoption within the organisation.

I was responsible for conducting and commissioning user research and the IA for the website relaunch from agencies and freelancers. I conducted user research (card sorts, personas, usability testing), wireframe and IA and acted as a facilitator for the the web team, helping them to interpret and implement the UX input.

I was also the Scrum Master for the project and managed the workflow for the developers and content teams.

Information Architect


Privately Held; 11-50 employees; Internet industry

February 2010July 2010 (6 months)

I was the UX lead working onsite with a major publishing house on the IA for an international banking app and on a website for commodity trading.

Knowledge and Web Project Manager

Intranet Benchmarking Forum

Privately Held; 11-50 employees; Information Technology and Services industry

January 2010July 2010 (7 months)

I worked with the team at IBF on improving and updating the website. I was also involved with managing the technical side of IBF24, an ambitious 24hr online conference.

UX Producer


Privately Held; 11-50 employees; Information Technology and Services industry

October 2007October 2009 (2 years 1 month) Brighton, United Kingdom

Project Management – I was responsible for the smooth running and delivery of projects at Cogapp. I defined the initial scope of the project with the client, managed the resources in the studio, estimated budgets and forecasts as well as keeping in regular contact with the team at Cogapp and with the client.

UX – User centered design is at the heart of the Cogapp creative methodology and was included in all of the projects I was involved with. Examples of the user centred disciplines i was involved with included initial requirements gathering exercises with the client followed by (where appropriate) heuristic evaluations, usability testing, card sorting exercises and persona development.

Interactive Design – My background in website development proved invaluable in not only understanding the opportunities and limitations of technologies but also in the creative possibilities available when constructing wireframes and IA for websites.

IT Project Manager


Nonprofit; Myself Only; Nonprofit Organization Management industry

March 2004October 2007 (3 years 8 months) Brighton, United Kingdom

Project management of web and IT projects for over 70 charities throughout South East.
Management and resourcing of a team of permanent and freelance staff.
Financial Management - I managed departmental budgets and forecasts, oversee invoicing.
Supplier management Over seeing suppliers and negotiating the best deals for clients.

I setup the SCIP IT department to provide affordable IT and web services for charities. I built up large client base and achieved profitability within 3 years and annual turnover of £200,000.

I sourced contracts with suppliers and wholesalers. Negotiated low costs for clients while maintaining good level of profitability for business.


Brighton Underground

June 2000September 2004 (4 years 4 months)

I was the co-founder of the music networking group Brighton Underground. I helped write the proposal which resulted in successful award of £250,000 funding. This money enabled the project to get office space and employ people to run the networking events and the website. The project ran for four years and helped hundreds of local musicians to make their first steps into the industry.

Lead Developer


Privately Held; 51-200 employees; Professional Training & Coaching industry

May 1999February 2004 (4 years 10 months)

Lead Developer

Vega Group

Public Company; 51-200 employees; Management Consulting industry

January 1997May 1999 (2 years 5 months)

Mat Walker's Volunteer Experience & Causes

  • Volunteer Experience

    • UX Consultancy

      English PEN
      • Human Rights
      December 2012 present (1 year 10 months)

      Occasional UX support and consultancy

    • UX Consultancy

      • Science and Technology
      January 2014 present (9 months)

      Occasional UX consultancy and support

    • Guest Lecturer

      University of Brighton
      • Education
      March 2010 present (4 years 7 months)

      Guest lectures to post grad and degree students.

  • Volunteer Interests

    • Causes I care about:

      • Arts and Culture
      • Science and Technology

Mat Walker's Projects

  • Royal Institute of British Architects (RIBA) Website Redesign

    • December 2012 to June 2013
    Team Members: Mat Walker

    In 2012 RIBA commissioned VML to undertake a redesign of the website which had been in its current state for a number of years and was no longer fit for purpose. Their existing website was aimed very much at the professional audience and had grown somewhat organically over the years meaning that a lot of good quality material was buried deep within the website. The main goal for the website was not just to redesign the existing website but to realign the focus towards the public, capatalising on a renewed public interest in Architecture while still maintaining its usefulness as a resource for Architects.

  • The British Library: User Research

    • February 2013 to Present
    Team Members: Mat Walker, Mark Bennett

    Managing internal consensus was a challenge for the British Library's web redevelopment programme. The organisation was somewhat 'silo-ed'. Each silo worked to a different understanding of its audience, their requirements and how to meet them.

    The Library had already commissioned some personas, articulating a discipline-based segmentation model. Unfortunately, the result was 14 highly subjective personas, one for each of the key business units within the organisation.

    With such a compromised audience segmentation and no clear idea of user needs, making evidence-based strategic and design decisions was going to be impossible. In order to rectify this, we proposed re-framing their understanding of Library users. Our aim was to demonstrate a new, task-based segmentation and undertake research with real users to provide the Library with meaningful insights.

    Working with the existing personas, we drafted a task-based segmentation model. Our primary segmentation was between what might be described as traditional 'researchers' - academics and professionals looking for primary source material - and 'discoverers' - users with less defined research goals and understanding of the topic of their research. This admittedly crude distinction was enough to demonstrate to stakeholders that 'their' users had much more in common with each other than they had realised.

    Next, we created a mental model diagram based on interviews with users across the library's existing discipline-based segmentation and our proposed task-based model. This gave us the opportunity to gain insights into how users research and to iterate our segmentation in order to draft new personas. After analysing transcripts of interviews with more than thirty users, we were able to build a model which validated our original segmentation, provided plenty of talking points for the Library and gave us a framework with which to understand the value to users of proposed content and features.

  • BFI Explore

    • January 2012 to June 2012

    Using the original BFI Beta site as the starting point I worked on producing a set of responsive wireframes to base the development of the new Explore section. I initially sketched up concepts and building upon these produced low fidelity wireframes which were finessed iteratively as the project progressed.

    I worked closely with the development team aligning my work with their sprint cycles going from sketch to deployment in one sprint. I was also responsible for user testing on this project and worked collaboratively with the design agency on the look and feel of the site.

  • Brighton New Media

    • May 2000 to Present
    Team Members: Mat Walker

    I setup and run Brighton New Media, a local email discussion list for people working in the new media sector. Brighton New Media has been running for nearly 10 years and has
    over 900 active members. The network has led to numerous local new media business forming, has spawned other networking events and the model has been copied across the country.

Mat Walker's Skills & Expertise

  1. Information Architecture
  2. Agile Project Management
  3. Usability Testing
  4. User Research
  5. Certified Scrum Master CSM
  6. Stakeholder Management
  7. Sitemaps
  8. User Journeys
  9. Content Strategy
  10. OmniGraffle
  11. Axure
  12. Wire Framing
  13. User Studies
  14. Personas
  15. Interaction Design
  16. User Experience
  17. Card Sorting
  18. Heuristic Evaluation
  19. Taxonomy Development
  20. Responsive Design
  21. Mobile Interaction Design
  22. UX
  23. IA
  24. Persona
  25. Information Assurance
  26. Wireframes
  27. Taxonomy
  28. User-centered Design
  29. Site Maps
  30. Usability
  31. User Experience Design
  32. User Interface Design
  33. Persona Creation
  34. Accessibility
  35. User Scenarios
  36. Agile Methodologies
  37. Human Computer Interaction
  38. Ontologies
  39. Museums
  40. Paper Prototyping
  41. Usability Engineering
  42. User Interface
  43. Mobile Design
  44. Experience Design
  45. Contextual Inquiry
  46. Service Design
  47. Information Design
  48. Heuristic Analysis
  49. Ethnography
  50. Web Strategy

View All (50) Skills View Fewer Skills

Mat Walker's Certifications

  • Certified Scrum Master

    • July 2010
  • Prince 2

    • October 2007

Mat Walker's Education

University of Lincoln

BA (hons) 2:1, Media Production (Electronic Media Design)


Activities and Societies: Whilst at university I used one of the first versions of Director to produce interactive, multimedia CD-ROMs. As part of my project work I developed a multimedia CDROM for a school and hand coded a personal website. For my final year project I worked on an ambitious interactive film CDROM which was awarded a first.

Mat Walker's Additional Information

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  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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