Oksana Matviychuk

Past

• General Manager at Trade Up
• Operating Director at MEX Advertising Group
• Senior Account Manager at MEX Advertising Group

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Education

• Kyiv Institute of Internal Affairs
• Kyiv Institute of Internal Affairs

Recommended

2 people have recommended Oksana

Connections

195 connections

Industry

Public Relations and Communications

Websites

• My Blog

Oksana Matviychuk’s Summary

Project Management:
business process establishing and optimization according to company goals and available recourses, namely agency structure creation, agency services portfolio development;
agency projects management in terms of scope, time, recourses and risks, finance planning and reporting, subcontractors and agency departments coordinating

Communication strategy:
communication strategies, recommendations on brand communication according to brand and competitors advertising activity, positioning defining (including research stage), brand wheel creation, target audience research and defining, barriers and insights analyzing

Media: media mix recommendations, cost per contact and target contact cost estimations, media placement coordination (TV, including sponsorship, Print, OOH, Internet)

Creative and Production: TVCs and print, OOH layouts production, (including photosessions) Internet Promo pages and banners production, PR and BTL events managing

Oksana Matviychuk’s Specialties:

General Manager, Operating Director, Strategic Planning Director, Client Service Director

Oksana Matviychuk’s Experience

• General Manager

  Trade Up

  (Marketing and Advertising industry)

  December 2007 — November 2008 (1 year )

  full service advertising agency structure creating, agency business process establishing
  agency procedures implementing
  operating activity coordination, finance planning and reporting
  new clients engagement as well as sustaining relations with key clients
  strategic planning and media planning coordination for key clients and new business clients
  new business and existing clients strategic recommendations according to the competitors activity and market opportunities

• Operating Director

  MEX Advertising Group

  (Marketing and Advertising industry)

  August 2007 — November 2007 (4 months)

  maintenance of relations with clients and subcontractors and mediation in negotiations under specific projects as well as administering contract affairs between the parties concerned
  provision of operating and analytical support to clients advertising activity, providing recommendations pursuing from target audience media preferences and leisure profile competitors advertising activity and communication
  preparing tender offers according to the local clients and network clients
  Mediaedge:cia Media Library tools usage in media planning

• Senior Account Manager

  MEX Advertising Group

  (Public Relations and Communications industry)

  January 2007 — July 2007 (7 months)

  maintenance of relations with clients and subcontractors and mediation in negotiations under specific projects as well as administering contract affairs between the parties concerned
  provision of operating and analytical support to clients advertising activity, providing recommendations pursuing from target audience media preferences and leisure profile competitors advertising activity and communication
  preparing tender offers according to the local clients and network clients

Oksana Matviychuk’s Education

• Kyiv Institute of Internal Affairs

  Master in Public Relations and Media , Public Relations and Media , 1995 — 2000

  Areas of expertise:
  Public Relations and Media
  International Journalism
  International Information Systems
  Social and Political Issues of International Relations

• Kyiv Institute of Internal Affairs

  Aspirant to PhD in politics , politics , 2001

Additional Information

Oksana Matviychuk’s Websites:

• My Blog

Oksana Matviychuk’s Interests:

pr, social media, advertising, strategic communication planning

Oksana Matviychuk’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch