Marketing Analytics
Greater Minneapolis-St. Paul Area
- Current
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- Marketing Analytics at Thomson West
- Marketing Analytics at The Thomson Corporation
- Past
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- Marketing Analytics and Systems at Marketing Architects
- Marketing Analytics Consulting at The Lacek Group
- Marketing Analytics and Media Analysis at Select Comfort
- Auxiliary Services Manager at Concordia Language Villages
- Analyst / Statistician at Fiscal Planning Services, Inc.
- Education
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- Minnesota State University, Moorhead
- Case Western Reserve University
- Heights High School
- Connections
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164
connections
- Industry
- Marketing and Advertising
- Websites
Matt Wells’s Summary
Database marketing analytics professional in the Twin Cities. I like projects that allow me to wear a business analyst hat as well as an analytics hat, figuring out how to exploit data online and offline.
Matt Wells’s Specialties:
business analysis, marketing database design and implementation, statistical modeling, project management, CRM
Matt Wells’s Experience
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Marketing Analytics
Thomson West
(Public Company; 10,001 or more employees; Marketing and Advertising industry)
November 2005 — Present (2 years 7 months)
Accomplishments:
•Lead consultant in the continuing development of the "Westlaw Marketing Engine", building an integrated direct marketing platform inside an online research tool that generates over a billion dollars in revenue each year
•Created "Practice Area Opportunity Maps" to identify customer segments within legal specializations
•Created "New Product Targeting Models" to quickly segment and then re-segment customers for new product opportunities based on response
Responsibilities:
Lead database marketing analytics team (five staff members, including 2 PhDs)
Lead the development, planning and implementation of online marketing tools as a business analyst as well as a marketer
Supervise the development of complex predictive models for many Thomson businesses -
Marketing Analytics
The Thomson Corporation
(Public Company; Marketing and Advertising industry)
2005 — Present (3 years)
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Marketing Analytics and Systems
Marketing Architects
(Privately Held; 51-200 employees; Marketing and Advertising industry)
2003 — 2005 (2 years)
Accomplishments:
Lead development of RESULTS response reporting system and MARTHA response tracking and assignment systems
Responsibilities:
Lead planning and analysis team (five staff members)
Lead the design, planning, execution and results interpretation for multiple creative, offer, and media tests each month for dozens of direct response advertiser products -
Marketing Analytics Consulting
The Lacek Group
(Marketing and Advertising industry)
2000 — 2003 (3 years)
Creation, management and use of data warehouse for database marketing acquisition and retention efforts
Strategic review of database marketing capabilities
Aggregation of data from multiple partner sources into single datamart for database marketing acquisition and retention efforts -
Marketing Analytics and Media Analysis
Select Comfort
(Public Company; 501-1000 employees; SCSS; Furniture industry)
1997 — 2000 (3 years)
Manage name selection, prospecting, and reporting of results for all retail advertising and direct marketing programs
Manage development and implementation of trade area definitions -
Auxiliary Services Manager
Concordia Language Villages
(Marketing and Advertising industry)
1990 — 1997 (7 years)
Manage villager and staff transportation operations.
Manage capacity controls for summer and academic-year programs.
Manage retail operations. -
Analyst / Statistician
Fiscal Planning Services, Inc.
(Privately Held; 1-10 employees; Think Tanks industry)
1988 — 1990 (2 years)
Matt Wells’s Education
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Minnesota State University, Moorhead
MBA, Marketing, 1991 — 1994
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Case Western Reserve University
1984 — 1988
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Heights High School
Diploma, College Prep, 1981 — 1984
Additional Information
Matt Wells’s Websites:
Matt Wells’s Interests:
Finding and training database marketing analysts, Web analytics, Sacred Harp singing, raising kids
Matt Wells’s Groups:
Minnesota State Sacred Harp Singing Convention, Macalester Groveland Community Council, KidsPark Drop-In Child Care
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DataShaping member -
Web & Marketing Analytics Group - IQ Workforce member
Matt Wells’s Honors:
2008 St Paul Neighborhood Honor Roll: "[Matt] provided strong leadership during a difficult transitional period for the [Macalester-Groveland Community Council]. This he did with thoughtfulness and careful consideration of the issues, but also with humor and levity."
Matt Wells’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- job inquiries
- expertise requests
- reference requests
- getting back in touch
