Matt Webb

Current

• SVP Marketing at RipplFX
• CEO at NetworkTV Limited

Past

• Head of Global Marketing at Hamleys Group
• Marketing Consultant at NetworkTV Limited
• Marketing Director at easyodds

• International Brands Marketing Director at Jim Henson Company
• Marketing Director at Kidesevents

see less...

2 more...

Recommended

9 people have recommended Matt

Connections

407 connections

Industry

Entertainment

Matt Webb’s Summary

25 years + experience in entertainment

Former Head of Marketing at iconic toy retailer Hamleys

International Brands Marketing Director with Jim Henson (Muppets, etc)

Consultant for leading UK holiday company rebranding Children's offering

Marketing Director - Online gaming

Marketing Director - Leading toy company

Marketing Director - Family entertainment Internet start-up

Launched and developed premium-rate telephone services in the UK (1985-1994)

Matt Webb’s Specialties:

International, highly-creative, excellent contacts, promotions, brand building, retail entertainment, internet, licensing, full marketing mix

Matt Webb’s Experience

• SVP Marketing

  RipplFX

  (Entertainment industry)

  August 2009 — Present (5 months)

• CEO

  NetworkTV Limited

  (Privately Held; Entertainment industry)

  April 2009 — Present (9 months)

  NetworkTV is a highly experienced commercial organisation specialising in all aspects of commercial marketing, advertising, licensing, brand development and promotion for the entertainment industry.
  
  With over 25 years experience of working with both major global brands as well as launching and successfully developing new products and IPs, NetworkTV provide a tailored service - working with you to achieve the most from your brand.
  
  Whether you are looking to create a new brand from scratch, develop into new areas, expand internationally, or need a high profile promotion and PR campaing, NetworkTV will maximise your property's potential.
  
  Children’s character brands – Licensed Product – Internet – Sports – Betting & Gaming - Television Production – Broadcast – Mobile – Retail - Manufacture.

• Head of Global Marketing

  Hamleys Group

  (Retail industry)

  September 2008 — March 2009 (7 months)

  Head of Marketing based in London and responsible for all global Marketing and PR Activity.
  Currently overseing all aspects of Marketing including strategic partnerships, promotions, in store theatre & events, advertising, PR,etc for our stores in Regent Street, UK concessions and travel stores, Dublin, Denmark and our new 32,000ft store in Dubai (opened 4th Nov)

• Marketing Consultant

  NetworkTV Limited

  (Entertainment industry)

  July 2006 — August 2008 (2 years 2 months)

  NetworkTV Limited is the brand name used to promote my own extensive and diverse skills specialising in all aspects of sales and marketing, licensing and brand development within the childrens entertainment industry.
  Multi-functional and multi-platform, I work with major clients whilst building my own portfolio and assisting in smaller projects. I continue to develop outstanding relationships with high-profile International brands, agencies and individuals within the entertainment arena

• Marketing Director

  easyodds

  (Privately Held; 11-50 employees; Gambling & Casinos industry)

  2005 — 2006 (1 year )

• International Brands Marketing Director

  Jim Henson Company

  (Privately Held; Entertainment industry)

  January 2000 — January 2005 (5 years 1 month)

  Reporting to the Senior Vice President of Marketing in Los Angeles, my role was to conceive and establish a UK-based, International Marketing Department, responsible for relaying the Global strategy and implementing and controlling territory-specific activities for both our existing and new television and movie brands.
  
  This involved creating and managing a network of 11 agencies across the globe, responsible for Sales & Marketing, licensing and PR. Budgetary responsibility = £2m
  
  Overview of responsibilities and successes:
  • Brand Guardian for Classic properties such as The Muppet Show and Fraggle Rock, pre-school favourite Bear in the Big Blue House, as well as a vast catalogue of additional characters, movies and shows.
  • Creation of in-house reporting systems
  • Control of budgets and forecasts
  • Devising International and localised advertising, marketing & retail campaigns
  • Major retail promotions and marketing
  • Managing and supporting external International agencies (TV sales)
  • Overall responsibility for TV advertising / stings / sponsorships
  • Instrumental in the use of our characters in high-profile TV campaigns for Renault, MasterCard and Virgin Atlantic
  • On and Off-air promotional activity with terrestrial and satellite channels to increase ratings and awareness for our shows.
  • Overseeing Consumer Products/Licensing
  o Instrumental in UK and Pan-European deals with Tomy, Simon & Schuster, Penguin, Character World, Mattel, Robert Frederick, Martin Yaffe, Palisades and more...
  • In control of PR
  • Negotiating several major third-party promotions with Pan-European partners
  • Live events, theatre shows, character appearances and trade shows.
  • Incremental revenues generated - in excess of $5 million.

• Marketing Director

  Kidesevents

  (Marketing and Advertising industry)

  2000 — 2001 (1 year )

Additional Information

Matt Webb’s Interests:

kids brands and kids tv. Sport. My ladies.

Matt Webb’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch