Matt Warburton

Current

• Director of Community Management - Consulting at LinkedIn

Past

• Director of Community Management at Yahoo! Inc.
• Sr. Manager, Community Development at eBay Inc.
• Sr. Manager, Consumer Research at eBay Inc.

• Consumer Research Manager at Household Credit Services

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Recommended

13 people have recommended Matt

Connections

500+ connections

Industry

Internet

Matt Warburton’s Summary

Online Community and Social Media expert with over 10 years of leadership experience at premier internet brands eBay, Yahoo, and LinkedIn.

Repeated success cultivating and managing online communities to increase revenue and reduce costs. Proven record developing and implementing community input programs/advisory panels to drive product development and corporate strategies. Effective use of product blogs and other social media tools to communicate with core users and drive word-of-mouth. Adept at developing high performance and dedicated teams.

Core Competencies:

• Strategic planning and implementation of online communities and community management

• Implementation of social media strategies and technologies, including: blogging, Facebook/social networks, Twitter, viral video, and wikis

• Building community-based research programs and advisory panels to drive product and corporate strategy

• Extensive knowledge of traditional research methodology – surveys, focus groups, etc

• Influencer program development to reward and retain high-value customers

• Online and offline event planning to build loyalty and drive word-of-mouth

• Managing discussion forums, policy, and moderation

• Building and managing teams

• Strong oral and written communication skills

Matt Warburton’s Specialties:

Community, Community Management, Social Media, Blogs, Advisory Panels, Customer Engagement Programs, Forums, Discussion Boards, Policy, Moderation, Events

Matt Warburton’s Experience

• Director of Community Management - Consulting

  LinkedIn

  (Privately Held; Internet industry)

  March 2009 — Present (10 months)

  Developed the Enterprise Community strategy - Using community to increase lead generation and revenue for Enterprise products.
  
  Rolled-out the new Recruiting with LinkedIn Blog - managing all content for the blog
  
  Implemented a community feedback program to drive the product development process
  
  Started a private community for LinkedIn Enterprise customers to build loyalty, engagement, and revenue

• Director of Community Management

  Yahoo! Inc.

  (Public Company; YHOO; Internet industry)

  March 2007 — February 2009 (2 years )

  Manage the Community Management team within the Communities and Communications Group.
  
  Develop and execute Community Management strategy for Yahoo! products such as Mail, Messenger, Groups, Bix, 360, and Profiles
  
  Define policies and abuse standards. Coordinate with Customer Care to implement policies
  
  Represent the voice of the community through customer advisory panels
  
  Communicate key messages to Yahoo! users through product blogs
  
  Drive engagement among users through online and offline events

• Sr. Manager, Community Development

  eBay Inc.

  (Public Company; 10,001 or more employees; ebay; Internet industry)

  January 2005 — March 2007 (2 years 3 months)

  Manage team of 7 professionals accross three functional areas:
  
  Community Input - Mangage panel-based member input program (Voices of the Community), Collect input via member based groups.
  
  Community Forums and Product Management - Develop Community Product strategy and manage relationship with third party Community vendors. Manage eBay forums team.
  
  Community Events - Build relationship with eBay Community through online and offline events. Drive Word of Mouth Marketing.

• Sr. Manager, Consumer Research

  eBay Inc.

  (Public Company; 10,001 or more employees; ebay; Internet industry)

  April 1999 — December 2004 (5 years 9 months)

• Consumer Research Manager

  Household Credit Services

  (Public Company; 10,001 or more employees; hbc; Financial Services industry)

  May 1996 — April 1999 (3 years )