Executive General Manager - Online Marketing at The WTF Group
Australia
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- Executive General Manager - Online Marketing at The WTF Group
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Matthew Varley’s Summary
Matthew Varley’s Specialties:
online marketing strategy, ppc campaign management, SEM, search engine optimisation (SEO), email marketing, web analytics, affiliate marketing
Matthew Varley’s Experience
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Executive General Manager - Online Marketing
The WTF Group
(Internet industry)
July 2008 — Present (1 month)
Manage the online marketing activities across the WTF Group, including brands such as Wotif.com, Lastminute.com.au, Travel.com.au and the Asia Web Direct group of sites (www.asiawebdirect.com). Main areas of responsibility include all search marketing (SEO & SEM), affiliate marketing, web analytics and on-site monetization strategies.
Additional Information
Matthew Varley’s Websites:
Matthew Varley’s Interests:
running, football, playing music, investing, web development, internet business startups
Matthew Varley’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
