Matthew Varley

Current

• Executive General Manager - Online Marketing at The Wotif Group

Recommended

5 people have recommended Matthew

Connections

143 connections

Industry

Internet

Websites

• My Company
• My Website

Matthew Varley’s Summary

Matthew Varley’s Specialties:

Online Marketing Strategy
Search Engine Marketing (SEM)
Search Engine Optimisation (SEO)
Web Analytics (Omniture SiteCatalyst, Google Analytics), Affiliate marketing
Website monetization strategies
Contract negotiation

Matthew Varley’s Experience

• Executive General Manager - Online Marketing

  The Wotif Group

  (Internet industry)

  July 2008 — Present (1 year 1 month)

  Manage the online marketing activities across The Wotif Group, including brands such as Wotif.com, Lastminute.com.au, Travel.com.au and the Asia Web Direct group of sites (www.asiawebdirect.com). Main areas of responsibility include all search marketing (SEO & SEM), affiliate marketing, web analytics and on-site monetization strategies.

Additional Information

Matthew Varley’s Websites:

• My Company
• My Website

Matthew Varley’s Interests:

running, football, playing music, investing, web development, internet business startups

Matthew Varley’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch