
Principal Consultant & Managing Director, ivantage Limited
London, United Kingdom

Principal Consultant & Managing Director, ivantage Limited
London, United Kingdom
Matt is Principal Consultant and Managing Director of ivantage Limited and has over fifteen years experience in the IT industry working for a number of venture capital backed start-ups and corporate companies including Kerridge, ICL and Network Computing Devices. Matt has been involved with the Internet since early 1996 when his then employer (NCD) boldly entered the browser wars with Mariner. A Chartered Marketer possessing a technical background, Matt is also an accomplished Internet marketing practitioner with hands-on experience of traffic generation, traffic analysis and conversion improvement. He has managed Internet marketing campaigns for Argos, Dixons, IBM, Lindy, Movie Market, Mothercare, Reed Business Information and Sony.
SEM, PPC SEO, Web Analytics
2:1 (Hons), Business Studies, 1990 — 1995
DipM, Marketing
MCIM, Marketing
Internet, Search Marketing, History, Sking, Windsurfing
CIM
BA (Hons.)
DipM
MCIM