Senior Director of Social Media Strategy at M80
Greater Los Angeles Area
- Current
- Past
-
- Director of Social Media at Geodelic Systems, Inc
- Social Media and Business Consultant at Matt Singley
- Executive Director at Bel Air Presbyterian Church
- Minister of Operations at Sunset Presbyterian Church
- Founder, CEO at Ischus Networks
- Founder, CEO at Matt's Fine Cigars
- Education
-
- University of Oregon
- University of Oregon - Charles H. Lundquist College of Business
- Connections
-
231
connections
- Industry
- Management Consulting
- Websites
Matt Singley’s Summary
I’m the Senior Director of Social Media Strategy for M80, the leading provider of social media marketing and digital publicity services to Fortune 500 brands. I design, deploy and monitor social media programs for companies that want to generate word of mouth buzz, listen to their fans (and sometimes detractors) and support their community through online customer service channels. In other words, I spend a lot of time crafting strategy, then hanging out in Twitter, Facebook, YouTube, Blog and Forums all day.
My business path is quite eclectic. I started my first company right out of college, a cigar wholesale distributor, and quite by accident I controlled the market share on the West Coast within 18 months. After a good run I sold that company and started a small tech firm that specialized in multi-location team collaboration. We helped companies communicate better, both internally and with their audience. After an equally exciting time as the cigar company, I sold that and went to work as an Executive Director in the non-profit sector, first in Portland, Oregon and then ultimately in Los Angeles.
I have seen every side of business, from the start to the finish, and I understand how things work. What I do now is simple…I make small things big. When a company knows that they need to be in the conversation that is happening online but they don’t know how to do it or what that even means, my team and I step in. We help them to understand and use the new tools that are available online, and not only get them into the conversation, but teach them how to leverage and guide it. I love what I do.
Matt Singley’s Specialties:
social media, viral marketing, management consultation, communication strategy, HR, budget analysis and projection
Matt Singley’s Experience
-
Senior Director of Social Media Strategy
M80
(Privately Held; Marketing and Advertising industry)
September 2009 — Present (3 months)
Building social media marketing and optimization strategies, from inception to completion.
-
Guest Writer
Mashable
(Privately Held; Online Media industry)
December 2007 — Present (2 years )
http://mashable.com/author/matt-singley/
-
Director of Social Media
Geodelic Systems, Inc
(Privately Held; Computer Software industry)
July 2009 — October 2009 (4 months)
In charge of strategy, content creation and engagement for all social media platforms for Geodelic, a location based application for mobile devices. Helped with myTouch 3G launch through T-Mobile and other company initiatives.
-
Social Media and Business Consultant
Matt Singley
(Online Media industry)
April 2008 — September 2009 (1 year 6 months)
I am advising companies with startup and sustainability questions. Using what I have learned from starting and running two companies, then running two large non-profits, I am advising groups and individuals how they can make an impact online, participate in social networks and respond to the people that are talking about them all over the world.
-
Executive Director
Bel Air Presbyterian Church
(Non-Profit; 51-200 employees; Religious Institutions industry)
August 2007 — April 2008 (9 months)
-Member of Session, highest governing authority in the church
-Member of Personnel Committee (HR group)
-Member of Operations Committee (primary business group)
-Managed communications, IT, finance, facility and reception departments
-13 direct reports, 40+ dotted line reports
-Designed and deployed new global communications strategy
-Organized and executed Easter at the Hollywood Bowl, an event for 10,000 people. Duties included all contract negotiations, liaison with founding group of the Hollywood Bowl, organization of all employees, volunteers and participants
-Strategized and oversaw design and deployment of campus-wide directional strategy
-Chief architect of new electronic check-in system, increased usability and satisfaction for Sunday morning experience -
Minister of Operations
Sunset Presbyterian Church
(Non-Profit Organization Management industry)
May 2005 — August 2007 (2 years 4 months)
-Member of the Senior Management Team
-Personally wrote and managed $3.519 million budget
-Managed finance department
-Developed and managed communications and web team
-Developed and managed IT department
-Developed and managed facilities department
-Member of HR, Building, and Stewardship/Strategy Teams
-Worked with Session and Management Team over 14 months to establish a new vision and mission for Sunset, including presentation to lay leaders and congregation at large
-Reorganized Communications Team to develop a more appropriate and effective strategy for communicating with the congregation and community
-Chaired Operations and Stewardship Team, in partnership with one Elder, which set and implemented the church’s highest financial planning goals and strategies -
Founder, CEO
Ischus Networks
(Computer Networking industry)
2000 — 2005 (5 years )
-Independent consulting firm that built and deployed computer solutions and team collaboration strategies for small businesses
-Specialized in work process and efficiency solutions
-Designed and Deployed Team Collaboration solutions -
Founder, CEO
Matt's Fine Cigars
(Wholesale industry)
1994 — 2000 (6 years )
-Largest wholesale distributor of cigars in Pacific Northwest by 1997
-Entered retail market in 1998, becoming Portland’s “Best” by 1999, as named by local newspaper Willamette Week
-$1M in receipts by third year in business
Matt Singley’s Education
-
University of Oregon
Business Management 1990 — 1994
-
University of Oregon - Charles H. Lundquist College of Business
Marketing, Business Administration 1990 — 1994
Additional Information
Matt Singley’s Websites:
Matt Singley’s Interests:
Web 2.0, marketing, social networking, interactive video, scuba diving, gym
Matt Singley’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- reference requests
- getting back in touch
