David "Matt" Scherer

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9 people have recommended David "Matt"

Connections

328 connections

Industry

Public Relations and Communications

David "Matt" Scherer’s Summary

Public relations is one of those industry that is constantly evolving in terms of technology and practices. Yet, the basis of my 30-years in the profession is tied back to what I first learn as a wetnosed airman at Anderson AFB, Guam. My first boss, First Lieutenant Katie Cutler,(my daughter is named after her), taught me that relationships matter more than anything else. From this first mentor, I learned how to interact work with media professionals ranging from Tere Rios, the lifestyle editor of the Pacific Daily News (and also the author of the Flying Nun) to the radio and TV news directors. While technology has replaced the manual typewriter and the waxing machine for a newspaper, the process hasn't changed much. A public relations professional still has to have great working relationships with the media and other key infuencers.

If you're a business who wants someone who understands the technology but more importantly the process behind effective public relations, please call me. I'll help you reach those objectives.

David "Matt" Scherer’s Specialties:

Media relations, community affairs management, PR crisis management, newspaper editing, volunteer team leading, meeting consultant, writing and public speaking, connecting businesses with each other, reading at the speed at light

Additional Information

David "Matt" Scherer’s Interests:

Racquetball, taking Max my black lab for walks, the St. Louis Cardinals baseball team (Cubs suck!), Chicago Bears, Denver Broncos, good mysteries and suspense novels and the HBO series -- "The Wire."

David "Matt" Scherer’s Groups:

Technology Advocates of San Antonio
Austin-San Antonio Digital Convergence Initiative, U.S. Military

•    MediaBloggers member
•    Austin High-Tech member
•    EEC Global Sustainable Development member
•    Internet Technology Hub member
•    Illinois State University Alumni member
•    Technology Leaders Association member
•    Online Advertising Professionals member
•    ThoseInMedia (The who's who in all the media markets) member
•    US Military Veterans Network member
•    Austin Top Guns member
•    web 3.0 member
•    Public Relations Professionals member
•    "DINFOS Trained Killers" Alumni Association member
•    Social Media Today member
•    Click for Clients - Learn to Master the New Internet member
•    Texas Green Network member
•    ISU Vidette Alumni Association member
•    Corporate Communications Executive Network member
•    Link_Texas member
•    Public Relations and Communications Professionals member
•    New Media Community of Practice member
•    MDI alumni association member
•    Military Public Affairs Professionals member
•    Green Technology Alliance member
•    United States Olympic Team Supporters member
•    Austonio technology professionals member
•    US Air Force member
•    Department of Defense member
•    Startup Mastermind member
•    Defense Industry Network member
•    Carbon Footprint Reduction Group member
•    Ministry of Third Cross member
•    The 782SA member
•    North San Antonio Chamber of Commerce Technology Council member

David "Matt" Scherer’s Honors:

As a former Air Force noncommissioned officer, I was honored with "Technical Sergeant David M. Scherer in the City and County of Denver Day" upon my departure from the base as the chief of community and media relations. In addition, I was honored for community service by Governor Roy Romer and Congressman Dan Schaffer, while servng at the Colorado base.

During my 20-year military career, I won number public affairs supervison, editing and writing awards.

David "Matt" Scherer’s Contact Settings

Interested In:

• consulting offers
• new ventures
• expertise requests
• reference requests
• getting back in touch