Executive Vice President, Client Engagement at Big Spaceship
Greater New York City Area
- Current
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- Executive Vice President, Client Engagement at Big Spaceship
- Past
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- Group Director & Media and Entertainment Practice Leader at Organic Inc.
- Director, Digital Marketing Strategy and Production at Sony Pictures Digital
- Freelance Writer (Self-employed)
- Content and Marketing Consultant at thoughtbubble productions
- Education
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- Wesleyan University
- The Johns Hopkins University
- Recommended
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10 people have recommended Matthew - Connections
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329
connections
- Industry
- Marketing and Advertising
- Websites
Matthew Rosenberg’s Summary
Senior marketing strategist with extensive background in digital entertainment marketing. Understands how to leverage multiple channels to introduce new brands to audiences quickly by developing marketing stories and finding the right combination of tactics to stand out from the crowd and engage consumers’ interest. Proven track record executing creative, groundbreaking and award-winning campaigns. Responsive and creative problem solver who can sell solutions to internal and external stakeholders. Outstanding team leadership in both highly competitive corporate and entrepreneurial environments. Skilled negotiator.
Matthew Rosenberg’s Specialties:
Media and creative strategy, client services, project management, team leadership. Digital Marketing specialist with entertainment focus.
Matthew Rosenberg’s Experience
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Executive Vice President, Client Engagement
Big Spaceship
(Privately Held; 11-50 employees; Design industry)
August 2008 — Present (1 year)
An innovation-led digital creative agency, Big Spaceship partners with brands to create deeply engaging experiences, products and relationships. Telling stories and starting conversations across the digital landscape, the company has garnered many accolades for its work, including One Show, Clio, Webby and Cannes Lion awards.
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Group Director & Media and Entertainment Practice Leader
Organic Inc.
(Public Company; 201-500 employees; OMC; Internet industry)
September 2004 — July 2008 (3 years 11 months)
Provide consumer-insight-driven strategic direction and team leadership for multi-million dollar accounts of top 3 interactive marketing agency (source: Forrester), including website development, online media and creative strategy, media planning, analytics, and production of digital advertising for high-profile clients. Negotiate contracts and business terms, hold P&L responsibility for all clients. Established Media & Entertainment practice, growing from one studio account to five over two years and expanding into additional businesses. Featured contributor to industry-leading digital marketing blog ThreeMinds.
Clients include: 20th Century Fox, Warner Bros. Pictures International, Martha Stewart Living Omnimedia, Bose Corporation, Bank of America, Sony-Ericsson, Sony Pictures Entertainment, NBC Universal, Condé Nast, Estee Lauder, Choice Hotels -
Director, Digital Marketing Strategy and Production
Sony Pictures Digital
(Public Company; Marketing and Advertising industry)
2000 — 2004 (4 years)
Marketing team leader of internal agency responsible for online marketing of movies. Projects won Clio, One Show, Key Art, and numerous other awards and nominations.
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Freelance Writer
Self-employed
(Self-Employed; Myself Only; Motion Pictures and Film industry)
June 1995 — January 2000 (4 years 8 months)
Sitcom: Titus (Fox), Paramour (pilot, AMC), Misguided Angels (Fox Family Channel). Uncredited work on Holding the Baby (Fox) and Lee Evans Conquers America (pilot, NBC). Children's animation: Recess (Disney). Action/Drama: High Tide (syndicated).
Radio: Morning Edition (NPR).
Marketing and Advertising: Lyons Lavey Nickel Swift Advertising (industrial), The Health Care Coalition (radio ads), Natrificial “The Brain” (software manual), Special Forces Gear (catalog), Microgames of America (handheld game documentation), Muir Cornelius Moore Advertising (clients: IBM, CitiBank, Averna Wines). -
Content and Marketing Consultant
thoughtbubble productions
(Privately Held; 51-200 employees; Internet industry)
1997 — 2000 (3 years)
Provided Content and Marketing Consultation services for pioneering internet creative agency. Clients included Rainbow Media, Sony Pictures, New Line Cinema, Warner Bros. Motion Pictures, Viacom, Time Warner. Participated in the development of the first broadband content network, American Pop.
Matthew Rosenberg’s Education
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Wesleyan University
B.A. , English - Literature and Creative Writing , 1985 — 1987
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The Johns Hopkins University
Additional Information
Matthew Rosenberg’s Websites:
Matthew Rosenberg’s Honors:
Clio, Key Art, One Show, Webby, OMMA, IAC, Midas.
Juror: Key Art (Interactive), D&AD (Viral Interactive)
Matthew Rosenberg’s Contact Settings
Interested In:
- career opportunities
- job inquiries
- expertise requests
- getting back in touch
