Matt Reyes

Founder at Department of Influence

Austin, Texas Area

Current
  • Founder at Department of Influence
Past
  • Stratgeist at Mercury Mambo
  • Events Intern at Public Broadcasting Service
Education
  • The University of Texas at Austin
Connections
148 connections
Industry
Marketing and Advertising
Websites

Matt Reyes’s Summary

Being well-versed and active in bottom-up media, organizations, and theory, I believe in the marketing philosophies of Douglas Rushkoff and Seth Godin.

As a follower of these principles, I have helped organizations ranging from major brands to cultural arts institutions define their purpose, create authentic word of mouth, and become innovative.

I am also a member of the Society for Word of Mouth.

Having a deep conviction in the cultural arts, especially in music, I have played percussion in several bands with music from Africa, the Caribbean, Veracruz, and South America.

Matt Reyes’s Specialties:

millennials, word of mouth, purpose, innovation, social media, cultural arts


Matt Reyes’s Experience

  • Founder

    Department of Influence

    (Marketing and Advertising industry)

    March 2009Present (9 months)

    · Presented information on millennials and digital engagement to the U.S. Department of Agriculture
    · Consulted and executed new media strategies to aid development for arts organizations including ArtesAméricas, the Museo Alameda, & Pachanga Fest
    · Created Twitteros.net, a social network of over 300 digitally-influential Latinos featured by PR Newswire, Southwest Airlines, Café Magazine, and Voto Latino
    · Designed new media identities for La Banda Elástica, a popular Latin-alternative digital music magazine

  • Stratgeist

    Mercury Mambo

    (Privately Held; Marketing and Advertising industry)

    April 2007March 2009 (2 years )

    Planned, coordinated, and executed research in measurement, new business, and daily insight for clientele with specialization in bottom-up Hispanic experiential marketing.

    Led social media efforts and capabilities within agency building the highest-ranked Hispanic Marketing Blog (Google search) on trends and insights.

    Clients included: Dr Pepper Snapple Group, Anheuser-Busch, Crown Royal, The J.M. Smucker Company, and other new business.

  • Events Intern

    Public Broadcasting Service

    (Non-Profit; 201-500 employees; Broadcast Media industry)

    January 2007May 2007 (5 months)

    Austin City Limits, Texas Monthly Talks, and Member Appreciation Day


Matt Reyes’s Education

  • The University of Texas at Austin

    BS , Public Relations , 20032007

    Activities and Societies:
    Texas Union Student Events Center, Texas Union Board of Directors, Public Broadcasting Service

Additional Information

Matt Reyes’s Websites:

Matt Reyes’s Interests:

music, culture, arts, politics, new technology, the world, social media

Matt Reyes’s Groups:

  •    Texas Exes/University of Texas at Austin
  •    UT Communication Career Services
  •    Ogilvy PR Worldwide/ 360° Digital Influence

Matt Reyes’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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