Matt Reyes

Current

• Founder at Department of Influence

Past

• Stratgeist at Mercury Mambo
• Events Intern at Public Broadcasting Service

Education

• The University of Texas at Austin

Recommended

2 people have recommended Matt

Connections

148 connections

Industry

Marketing and Advertising

Websites

• My Blog

Matt Reyes’s Summary

Being well-versed and active in bottom-up media, organizations, and theory, I believe in the marketing philosophies of Douglas Rushkoff and Seth Godin.

As a follower of these principles, I have helped organizations ranging from major brands to cultural arts institutions define their purpose, create authentic word of mouth, and become innovative.

I am also a member of the Society for Word of Mouth.

Having a deep conviction in the cultural arts, especially in music, I have played percussion in several bands with music from Africa, the Caribbean, Veracruz, and South America.

Matt Reyes’s Specialties:

millennials, word of mouth, purpose, innovation, social media, cultural arts

Matt Reyes’s Experience

• Founder

  Department of Influence

  (Marketing and Advertising industry)

  March 2009 — Present (9 months)

  · Presented information on millennials and digital engagement to the U.S. Department of Agriculture
  · Consulted and executed new media strategies to aid development for arts organizations including ArtesAméricas, the Museo Alameda, & Pachanga Fest
  · Created Twitteros.net, a social network of over 300 digitally-influential Latinos featured by PR Newswire, Southwest Airlines, Café Magazine, and Voto Latino
  · Designed new media identities for La Banda Elástica, a popular Latin-alternative digital music magazine

• Stratgeist

  Mercury Mambo

  (Privately Held; Marketing and Advertising industry)

  April 2007 — March 2009 (2 years )

  Planned, coordinated, and executed research in measurement, new business, and daily insight for clientele with specialization in bottom-up Hispanic experiential marketing.
  
  Led social media efforts and capabilities within agency building the highest-ranked Hispanic Marketing Blog (Google search) on trends and insights.
  
  Clients included: Dr Pepper Snapple Group, Anheuser-Busch, Crown Royal, The J.M. Smucker Company, and other new business.

• Events Intern

  Public Broadcasting Service

  (Non-Profit; 201-500 employees; Broadcast Media industry)

  January 2007 — May 2007 (5 months)

  Austin City Limits, Texas Monthly Talks, and Member Appreciation Day

Matt Reyes’s Education

• The University of Texas at Austin

  BS , Public Relations , 2003 — 2007

  Activities and Societies:

  Texas Union Student Events Center, Texas Union Board of Directors, Public Broadcasting Service

Additional Information

Matt Reyes’s Websites:

• My Blog

Matt Reyes’s Interests:

music, culture, arts, politics, new technology, the world, social media

Matt Reyes’s Groups:

•    Texas Exes/University of Texas at Austin
•    UT Communication Career Services
•    Ogilvy PR Worldwide/ 360° Digital Influence

Matt Reyes’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch