
Public Relations Specialist -and- Online Editor for Astronomy.com at Kalmbach Publishing Co.
Greater Milwaukee Area

Public Relations Specialist -and- Online Editor for Astronomy.com at Kalmbach Publishing Co.
Greater Milwaukee Area
Public relations specialist with experience in writing and magazine editing. Coordinate public and media relations for the company and its assets: 15 magazines, books department, and a consumer event. Help internal customers promote their products through new and traditional media. Emphasize importance and demonstrate effectiveness of branding.
Media relations, magazine editing, new media, public relations, web content publishing, writing, marketing strategy, event promotion, relationship building
(Publishing industry)
August 2008 — Present (1 year)
-Daily responsibilities: Edit and post blogs and news stories, review and publish blog comments, review Google Analytics summary for previous day, assemble content for the weekly newsletter (90,000 recipients), edit weekly podcast, work on long-term projects
-Astronomy.com average monthly traffic data during my time as Online Editor: 60,000 more visits per month (325,000); 50,000 more unique visitors per month (226,000); 170,000 more pageviews per month (>1 million); 9,000 more blog pageviews per month (15,500); 2,800 more clicks per newsletter (17,600); 17 more blog posts per month (29)
(Privately Held; 201-500 employees; Publishing industry)
June 2006 — Present (3 years 2 months)
-Develop and implement company’s public- and media-relations strategies
-Coordinate public-relations efforts for 15 magazines
the annual Bead&Button Show, and the company
-Work with advertising, art, circulation, editorial, and events marketing departments to enhance brand awareness
-Write, edit, schedule, and disseminate press releases
-Manage each product’s online pressroom
(Privately Held; 1-10 employees; Publishing industry)
July 2003 — July 2006 (3 years 1 month)
Edited articles for this monthly publication. Wrote and edited stories for Astronomy.com. Started an outreach program the collaborates with 28 planetaria throughout the country. Organized the magazine's media relations.
(Music industry)
January 2001 — June 2001 (6 months)
Handled media credentials, set up ticket trades, wrote script for event director's weekly appearance on local ABC station, wrote and edited artist bios for Summerfest.com
B.A. , English Literature, Journalism, Public Relations , 1998 — 2002
Passionate about integrating the power, accuracy, and objectivity of traditional media with multimedia assets — blogs, forums, chat rooms, podcasting, photo and video galleries — to communicate effectively
Public Relations Society of America (PRSA)