
Magazine Editor / Journalist / Web Guru / Marketing / Musician / Entertainment
Bakersfield, California Area

Magazine Editor / Journalist / Web Guru / Marketing / Musician / Entertainment
Bakersfield, California Area
Innovative and results-oriented public relations and event production professional with experience in activities management and product performance oversight.
Strong background in media relationship-building and negotiation with high-profile clientele that amplifies product and event promotion. Skilled communicator; fluent in Spanish and English.
-Since 2005, I've been running Bakersfield's premier social networking website: Bakotopia.com, and now oversee our bi-weekly publication available all over Bakersfield, CA. I'm also a staff writer at Mas Magazine, Bakersfield's best Latino publication. Mercado Nuevo is the name of our publishing house, and is owned by The Bakersfield Californian.
-My resume is a mix of entertainment and media jobs - NARAS during Grammy season, LAMC Production Manager, House of Blues opening up retail shops all over the US, Paramount Studios records department, and as a personal asst. in Hollywood.
-My band Latin ska reggae band Mento Buru has been performing all over California since 1991. We've released two full-length CD's, been featured on numerous compilations, as well as TV shows.
-Making connections is what I'm all about. My goal for 2008 is to bring the Bakotopia brand name to the masses, and to continue playing music for our fans.
Networking, public relations, promotion, writing, copy editing, blogging, podcasting, media relations, bi-lingual media, management, marketing, entertainment, performing, musician
(Privately Held; 11-50 employees; Publishing industry)
November 2005 — Present (3 years)
I am the Editor and web guru for Bakotopia.com, and Bakotopia Magazine in Bakersfield, Ca. Citizen journalism is what we specialize in - Arts and entertainment, blogging, photography, and social networking.
(Publishing industry)
November 2005 — Present (3 years)
Staff writer for Bakersfield's premier Latino publication - Mas Magazine. Mas Magazine is a member of Mercado Nuevo, a division of the Bakersfield Californian.
(Privately Held; 11-50 employees; Publishing industry)
November 2005 — Present (3 years)
Assistant of Marketing for Mercado Nuevo products, including Bakotopia and Mas Magazine.
In charge of finding events that will be beneficial in helping the growth of our products, and setting up marketing teams to promote Mercado Nuevo.
(Self-Employed; 1-10 employees; Entertainment industry)
October 1991 — Present (17 years 1 month)
Established this eight-member musical group and ensured member coordination and event promotion.
Duties encompassed communicating with band members, promoting events and contacting and establishing relationships with local media and radio stations.
Successfully distributed and sold band albums by placing information on MP3.com, allowing for sales of over 10,000 from 2000 to 2003.
Developed independent label, Parkway Records, to release full-length CD after the closure of previous label, Moon Ska.
Coordinated consistent event bookings throughout California and the West Coast, increasing attendance for numerous nightclubs and theaters, as well as non-profit and charity concerts by headlining the events.
(Public Relations and Communications industry)
2007 — 2007 (less than a year)
(Privately Held; 1001-5000 employees; Entertainment industry)
April 2005 — September 2005 (6 months)
Corporate Relations for proper set-up of new corporate venues throughout continental United States.
Managed shipping and distribution of corporate product to new location; transportation oversight and set-up to ensure consistent corporate look and feel. Sunset Blvd. Corporate office
(Non-Profit; 51-200 employees; Music industry)
November 2004 — February 2005 (4 months)
Essential production relations for this prestigious 47th annual Grammy music award ceremony with over 5,000 guests and multiple venues.
As communication liaison, oversaw pre-telecast activities with high-profile clientèle; transport and events material coordination and guest escort; initiated media-relations troubleshooting; spearheaded invoice collections, budget reconciliation, and floor plan oversight during Grammy week and for awards show afterparty.
(Privately Held; 11-50 employees; Entertainment industry)
August 2004 — October 2004 (3 months)
Served as a personal assistant for actress Nia Peeples in her makeover show, “Pulled Over,” for the Style Network, aiding in all daily activities and resolving any problems.
(Privately Held; 11-50 employees; Entertainment industry)
June 2004 — August 2004 (3 months)
Successfully coordinated and organized this 26-act, multiple venue event that occurs over a three-day period within the Latin / roc en espanol entertainment world.
Held responsibility for band communication, event preparation and in-house production coordination.
Communications, Public Relations, Chicano Studies, Music, 2002 — 2004
GE, GE, Music, 1986 — 1989
Journalism, Web, Social Networking, Marketing, Promotion, Entertainment, Music, Arts, Culture, Ska Music, Reggae, Salsa, Jazz, Punk
Mento Buru band, Bakersfield Music & Arts Scene., Bakotopia.com, Bakotopia magazine, Kern Press Club, National Association of Hispanic Publishers, Kern County Hispanic Chamber of Commerce, ASCAP, BMI, MySpace, Facebook
Bakotopia:
2006 Awards:
-WINNER: "Most Innovative Visitor Participation" category of the NAA's Digital Edge Awards - "The Edgies."
2007 Awards:
-Finalist in the "Most Innovative Visitor Participation" category of the NAA's Digital Edge Awards - "The Edgies."
-Third Place - New Frontier Awards from the Inland Press Association. "Best Interactive Community category."
2008 Awards:
-Kern Press Club Award of Excellence Winner - Web Video category of "St. Paddy's Day 2008 at Fishlips" - Bakotopia.com, 2008.
Mas Magazine:
2008 Awards:
-Gold Award - NAHP (National Association of Hispanic Publishers) Jose' Marti Award for "Leaders of The Pack: The Los Lobos story" - Mas Magazine, 2007.
Mento Buru band:
-Voted Bakersfield's "Best Band," numerous years.