Serial Entrepreneur and Growth Consultant
- San Francisco, California (San Francisco Bay Area)
Matt Mireles's Overview
- Growth Consultant at Mireles & Co.
- Stanford University Graduate School of Business
- Columbia University in the City of New York
- University of California, Berkeley
Servite High School
Matt Mireles' Projects
- November 2013 to May 2014
EasyFridge is a subscription-based, curation and delivery service for groceries. Our recurring, scheduled delivery model allows us to served the suburban areas ignored by Amazon, Instacart & Google, where the cost of customer acquisition is 5% of what it is in the hotly-contested urban core.
This is a fantastic opportunity. I successfully raised some angel money for the business, but gave it back after deciding that I was too emotionally exhausted to commit to another 5 years of non-stop founder/CEO life.
- June 2013 to December 2013
SWIG! for Business is a subscription-based, personal curation and delivery service for beer and booze.
This was a great niche business with a small market. We found product-market fit by targeting overburdened startup office managers. We shut it down to make a larger bet in grocery delivery.
- January 2013 to June 2013
SWIG! Marketplace connects consumers to local liquor & wine shops who offer beer and alcohol delivery. We earn a small commission on each sale.
I killed this business because we were unable to find reliable delivery partners.
- September 2012 to January 2013
SWIG! is an on-demand beer and alcohol delivery service. We offer instant delivery capabilities to local liquor stores in exchange for a 10% commission on incremental sales.
Ultimately, the cost of delivery relative to average order size was too high to make this business anything more than a novelty service.
- July 2011 to August 2012
Humanoid is a $5/hour personal assistant service for small business owners that is powered by a humans performing micro-tasks on Amazon Mechanical Turk, with quality managed by Bayesian machine learning algorithms.
While our technology was world-class, our product was fundamentally flawed due to our platform dependency on Amazon MTurk. Workers needed to be able to ask clarifying questions to clients––and they couldn't.
We ultimately sold our technology to the CloudFactory.
- September 2010 to July 2011
SpeakerText is a speech-to-text engine for online video, powered by a hybrid of speech recognition and humans on Amazon Mechanical Turk.
After we raised capital, I did the math with one of our investors and concluded that the market for video transcription was too small to support a venture scale business.
Team Members: Matt Mireles, noah levin, tyler kieft, dan schultz
- September 2008 to December 2010
CaptionBox is an interactive transcript widget for online video that lets you jump directly to the juicy quotes in a video and link to them on Twitter & Facebook. (See patent below.)
Publishers and consumers loved CaptionBox, but didn't want to pay for it––so we pivoted and became a video transcription company. This was a big mistake. If I could do it over again, I would give it away, optimize for audience size & engagement, then sell ads and split the money with the publishers. (This was Fred Wilson's advice and I regret not taking it.)
Matt Mireles' Volunteer Experience & Causes
July 2014 – present (3 months)
- Economic Empowerment
Marketplace Talks is a forum dedicated to the challenges faced by marketplace builders.
Once a month, I’ll interview a prominent marketplace entrepreneur (or investor) on-stage, in front of an assembled mass of other entrepreneurs, investors and startup people. I’ll do my best to dig into the business model, how it works, why it works and what didn’t (or isn’t) work.
Matt Mireles' Experience
Matt Mireles' Education
Summer Institute for General Management
2008 – 2008
BA with honors, War & Politics
2005 – 2008
I studied how the weak wrestle power from the strong while working two jobs as a 911 paramedic in the Bronx and Harlem.
Activities and Societies: Columbia Daily Spectator
Festive Sciences & Ethanol Studies
1999 – 2002
Dropped out twice, first to work as an EMT in south LA, then to fight forest fires in NorCal & Montana.
Fun fact: I lived here: http://bit.ly/bPTbi3
2003 – 2004
Valedictorian, Emergency Paramedic Class 49.
Servite High School
1995 – 1999
All boys Catholic prep school in the OC.
Matt Mireles' Patents
- United States Patent Application US 13/113,182
- Filed May 23, 2011
Improved techniques involve copying text occupying, within a browser application, a selected portion of a transcript associated with the content and, in response to the copying, augmenting the copied text with a direct link to the particular video frame from which particular spoken text begins within the video content. The particular spoken text begins within a particular text caption which corresponds to a timestamp, and the beginning of the copied text occupies the particular text caption.
Matt Mireles' Publications
Matt Mireles' Skills & Expertise
- New Business Development
- Product Management
- Social Media Marketing
- Team Building
- Social Networking
- Content Strategy
- New Media
- Cloud Computing
- Strategic Partnerships
- Social Media
- Digital Media