Marketing Strategist at Dell
Austin, Texas Area
- Current
-
- Marketing Strategist at Dell
- Past
-
- Commercial Product Communications at Dell
- Director of Communications at Vertive
- Senior Vice President at Waggener Edstrom Worldwide
1 more...
- Education
-
- Wittenberg University
- Recommended
-
5 people have recommended Matt - Connections
-
424
connections
- Industry
- Marketing and Advertising
- Websites
Matt McGinnis’s Summary
I'm a marketing strategist for Dell enterprise products, focused on messaging and positioning for the PowerEdge server line.
In my career I have worked in public relations, marketing and marcom. I have provided counsel for corporate reputation management and product demand generation in North America and Europe. Over the past 18+ years I have provided sound guidance to companies for business communications, innovative technology disclosure, crisis management, media training and global brand management. I've helped clients reach target audiences through creative, multifaceted, multinational media relations campaigns using the right mix print, broadcast, online media and social networking and analyst relations.
My work has spanned enterprise computing, consumer electronics, Internet commerce, non-profit advocacy, performance marketing, semiconductors, software, sports and entertainment. In my career I have worked with start-ups and Fortune 500 companies alike.
Matt McGinnis’s Specialties:
Product marketing strategy, positioning, messaging, Public Relations
Matt McGinnis’s Experience
-
Marketing Strategist
Dell
(Public Company; DELL; Information Technology and Services industry)
2009 — Present (less than a year)
I'm a senior strategist for Dell PowerEdge server marketing.
Matt McGinnis’s Education
-
Wittenberg University
Bachelor of Arts , Philosophy , September 1987 — May 1991
