
Director of Strategic Search at KeyRelevance
Richland/Kennewick/Pasco, Washington Area

Director of Strategic Search at KeyRelevance
Richland/Kennewick/Pasco, Washington Area
I'm a search engine marketer experienced with acquiring organic traffic via SEO, social marketing, local search marketing, blogging, and more. I'm a speaker on the Search Engine Strategies and Search Marketing Expo conference circuits, and a regular contributor to various search marketing forums and blogs.
I'm a prolific writer: blogging at SmallBusinessSEM.com, writing columns for Search Engine Land, and contributing to Search Engine Guide, as well.
I also founded, manage, and write regularly for @U2, an independent site for U2 fans online since 1995.
Organic search engine optimization techniques, SEO, natural SEO, business consulting, online marketing, blogging.
(Internet industry)
July 2008 — Present (1 month)
I'm responsible for managing and executing online marketing efforts for clients big and small. This might take the form of an SEO campaign, social media marketing, local search efforts, or maybe blog/content development ... and often includes several of those strategies working together. Essentially, I'm responsible for helping clients reach their goals for profit and growth online. I love what I do!
(Privately Held; Myself Only; Internet industry)
April 2006 — Present (2 years 4 months)
I started Small Business SEM in April, 2006, because there were (and still are) very few search marketing resources devoted to small businesses. I've been surrounded by small businesses my whole life, and hope that the ideas and discussion I share on the blog are helpful to small business owners and webmasters.
(Non-Profit; 11-50 employees; Online Media industry)
October 1995 — Present (12 years 10 months)
Founder and editor of the oldest independent site for U2 fans on the Web. We have a staff of more than two dozen fans worldwide who write original news content, commentaries, reviews, and even humor/satire. We've been credentialed many times to cover live, U2-related events around the world. In 2003, we were asked by the Rock and Roll Hall of Fame and Museum to co-present a special event in Cleveland for U2 fans.
(Public Company; 201-500 employees; MCHX; Internet industry)
October 2006 — May 2008 (1 year 8 months)
I developed and coordinated organic SEO campaigns for a variety of clients, from smaller funded startups to some of the largest retailers on the Internet. I also developed in-house SEO strategies and tactics for the company's own web properties.
(Privately Held; 1-10 employees; Internet industry)
September 1997 — September 2006 (9 years 1 month)
Managed web development and search marketing projects from start to finish. Met with prospects and clients to discuss goals and formulate a plan. Communicated goals and plans to others on staff who were involved in the project. Did graphic design and layout, content development and writing, CSS and javascript, and all aspects of our SEO/SEM services.
(Broadcast Media industry)
March 1997 — March 1998 (1 year 1 month)
Host of "It's Your Call," a daily sports call-in talk show.
(Broadcast Media industry)
January 1995 — September 1997 (2 years 9 months)
Main sports anchor, 6pm and 11 pm weeknight news.
(Broadcast Media industry)
May 1993 — December 1994 (1 year 8 months)
Main sports reporter - weekdays; Weekend sports anchor, 10 pm news.
BA, Telecommunications, 1986 — 1990
Minor: Political Science
search engine marketing, search engine optimization, SEO, SEM, small business marketing, writing, blogging, online marketing, Internet marketing, music, U2, sports, Seattle Seahawks, Seattle Mariners
Search Marketing Network