VP of Marketing for Halo Group Consulting
Dallas/Fort Worth Area
- Current
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- Vice President of Marketing at Halo Group Consulting
- Past
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- Director of Account Services at Captura, LLC
- Account Executive at Concussion Interactive
- Director of Media at Zachry Associates
- Education
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- Abilene Christian University
- Recommended
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- Industry
- Marketing and Advertising
- Websites
Matt Mauldin’s Summary
Matt Mauldin's experience involves a wide range of marketing and advertising tactics and overall strategy to build effective brands, create awareness among consumers, and increase return on investment for advertising expenditures.
Internet Marketing & Advertising
Matt's interactive advertising experience includes Search Marketing on search engines such as Google, Yahoo, MSN and more. During his time at Captura Matt managed campaigns for all types of companies such as start-ups, mid-size companies, and Fortune 500 companies for both e-commerce sites and lead generation programs. Matt managed web development projects for large websites such as CashNetUSA.com, Rifle-Scopes.com, First Command Bank and True.com. Matt also lead the natural search engine optimization (SEO) efforts for a number of companies to increase the number and ranking of unpaid search engine results for the client's website. In addition, Matt also managed large banner campaigns and affiliate programs for web advertisers.
E-commerce
In addition to managing campaigns for other companies, Matt also owns and runs his own e-commerce site, SolarBatShades.com. SolarBatShades.com is a platinum dealer for Solar Bat sunglasses, and sell to over twenty countries around the world. This company launched the e-commerce site in July 2006 and is currently profitable and making a competitive return for investors and company owners.
Traditional Advertising
Matt's traditional advertising experience comes from Media Buyer and Media Planner, Account Executive, Market Research Coordinator, and Director of Media positions at a number of advertising agencies.
Matt Mauldin’s Specialties:
Marketing and advertising strategy. Interactive media, Search marketing, pay-per-click advertising, natural search engine optimization, web development management. Traditional media, media buying, media planning.
Matt Mauldin’s Experience
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Vice President of Marketing
Halo Group Consulting
(Public Company; 11-50 employees; Marketing and Advertising industry)
January 2007 — Present (1 year 9 months)
Halo Group Consulting evolved from the needs of out other companies owned by Halo Group, Inc. including Morningstar Mortgage, Halo Funding Group, Halo Credit Solutions, Halo Debt Solutions, Four Points Marketing, Fund America Now, FAN Promo, Vista Spirit Ship and Mauldin Marketing. Halo Group Consulting manages Advertising and Marketing, Business Development, Operations, Customer tracking and retention, and technology for our companies.
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Director of Account Services
Captura, LLC
(Privately Held; 1-10 employees; Marketing and Advertising industry)
June 2006 — January 2007 (8 months)
In June of 2006, Concussion Interactive officially changed names to Captura LLC. The company changed names when Concussion Interactive decided to re brand separate from the traditional advertising agency, Concussion.
Captura provides Pay-Per-Click marketing with a high level of focus on direct ROI. They also manage natural search engine optimization, landing page design, conversion consulting and large web development projects.
Visit www.CapturaOnline.com to learn more. -
Account Executive
Concussion Interactive
(Privately Held; 1-10 employees; Marketing and Advertising industry)
December 2004 — June 2006 (1 year 7 months)
In June of 2006, Concussion Interactive officially changed it's name to Captura, LLC. See the description above for job details.
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Director of Media
Zachry Associates
(Privately Held; 11-50 employees; Marketing and Advertising industry)
July 2001 — December 2004 (3 years 6 months)
This position began as Market Research, then evolved into an Account Executive position, then to Director of Media where I planned and bought the media for all agency clients.
ZachryInc.com
Matt Mauldin’s Education
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Abilene Christian University
BS, Integrated Marketing Communication, 1998 — 2002
- Activities and Societies:
- Gamma Sigma Phi
Additional Information
Matt Mauldin’s Websites:
Matt Mauldin’s Contact Settings
Interested In:
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- expertise requests
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- reference requests
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