Matt Mauldin

Current

Digital Marketing Specialist at Captura Consulting, LLC

Past

Vice President of Marketing at Halo Group, Inc.
Internet Advertising Consultant at Nexplore Corporation
Director of Account Services at Captura, LLC

Account Executive at Concussion Interactive
Director of Media at Zachry Associates

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2 more...

Education

Abilene Christian University

Recommended

2 people have recommended Matt

Connections

118 connections

Industry

Marketing and Advertising

Websites

Matt Mauldin’s Summary

Matt Mauldin's experience involves a wide range of marketing and advertising tactics and overall strategy to build effective brands, create awareness among consumers, and increase return on investment for advertising expenditures.

Internet Marketing & Advertising
Matt's interactive advertising experience includes Search Marketing on search engines such as Google, Yahoo, MSN and more. During his time at Captura Matt managed campaigns for all types of companies such as start-ups, mid-size companies, and Fortune 500 companies for both e-commerce sites and lead generation programs. Matt managed web development projects for large websites such as CashNetUSA.com, Rifle-Scopes.com, First Command Bank and True.com. Matt also lead the natural search engine optimization (SEO) efforts for a number of companies to increase the number and ranking of unpaid search engine results for the client's website. In addition, Matt also managed large banner campaigns and affiliate programs for web advertisers.

E-commerce
In addition to managing campaigns for other companies, Matt also owns and runs his own e-commerce site, SolarBatShades.com. SolarBatShades.com is a platinum dealer for Solar Bat sunglasses, and sell to over twenty countries around the world. This company launched the e-commerce site in July 2006 and is currently profitable and making a competitive return for investors and company owners.

Traditional Advertising
Matt's traditional advertising experience comes from Media Buyer and Media Planner, Account Executive, Market Research Coordinator, and Director of Media positions at a number of advertising agencies.

Matt Mauldin’s Specialties:

Marketing and advertising strategy. Interactive media, Search marketing, pay-per-click advertising, natural search engine optimization, web development management. Traditional media, media buying, media planning.

Matt Mauldin’s Experience

Digital Marketing Specialist

Captura Consulting, LLC

(Privately Held; Information Technology and Services industry)

October 2009 — Present (2 months)

I returned to Captura in October, 2009 to lead the digital marketing arm of the business. In addition to Digital Marketing, Captura provides IT Consulting and User Experience to our clients
Vice President of Marketing

Halo Group, Inc.

(Privately Held; Financial Services industry)

January 2007 — October 2009 (2 years 10 months)

Halo Group, Inc. evolved from a small mortgage company, Morningstar Mortgage, because we saw a better way to help families achieve the american dream. Halo Group, Inc. is made up of several companies including Halo Group Mortgage, Halo Credit Solutions, Halo Debt Solutions, Halo Group Realty and Halo Group Consulting. As VP of Marketing, I manage Advertising and Marketing for all of our companies.
Internet Advertising Consultant

Nexplore Corporation

(Marketing and Advertising industry)

January 2007 — January 2008 (1 year 1 month)

At NeXplore, Matt worked with executive management to develop a clear road map for NeXplore's advertising platform, reporting to the CEO and CFO. He led a team of developers to implement the advertising platform according to the planned specifications, including the web design, programming logic, ad serving algorithms, and user interface. NeXplore set a precedent in search engine advertising with new pay-for-performance advertising options by combining multiple advertising options into the search engine interface.
Director of Account Services

Captura, LLC

(Privately Held; Internet industry)

June 2006 — January 2007 (8 months)

In June of 2006, Concussion Interactive officially changed its name to Captura LLC. The company changed names when Concussion Interactive decided to re brand separate from the traditional advertising agency, Concussion.

Captura provides Pay-Per-Click marketing with a high level of focus on direct ROI. They also manage natural search engine optimization, landing page design, conversion consulting and large web development projects.

Visit www.CapturaOnline.com to learn more.
Account Executive

Concussion Interactive

(Privately Held; 1-10 employees; Marketing and Advertising industry)

December 2004 — June 2006 (1 year 7 months)

In June of 2006, Concussion Interactive officially changed it's name to Captura, LLC. See the description above for job details.
Director of Media

Zachry Associates

(Privately Held; 11-50 employees; Marketing and Advertising industry)

July 2001 — December 2004 (3 years 6 months)

This position began as Market Research, then evolved into an Account Executive position, then to Director of Media where I planned and bought the media for all agency clients.

ZachryInc.com