Matt Mattus

Current

• Senior Director- Brand Design and Intellectual Property Development Group at Hasbro

Past

• Director - Hasbro Properties Group - Visual Development for Walt Disney/Hasbro Aliance at Hasbro, Inc.
• Creative Director - Intellectual Property Development at Hasbro -The Fantasy Factory (High Concept Group)
• Director - Corporate Creative Group at Hasbro, Inc.

1 more...

Recommended

4 people have recommended Matt

Connections

254 connections

Industry

Design

Matt Mattus’s Summary

In a nutshell, I'm the one who people go to when they need something to either look cool, be extraordinary or if a new idea needs visualizing in a relevant and forward way. Product, Spaces, Brand Experiences, Graphics, Entertainment Direction, you name it, I can confidently say that if there is one element of expertise that I have, it is in defining a visual aesthetic that connects with consumers in a very special way - it surprises them. I Invent and craft 'newness'. Today it is far too easy to be copy cat, cliche or influenced by others. My specialty is in steering business pros through new waters, and helping them not only understand the unique recipe of influences, but also, to see why my direction is uniquely relevant and thus, competitively powerful.


AUTHOR
• Beyond Trend - How to innovate in an over-designed world. Hardcover Book, published by HowBooks, July 2008



SPEAKER -
• Youth Mega Marketing Event - Naples, FL, 2009
How Design Conferences, (2003, 2004, 2005)
InHowse Design Conference, Chicaco 2006,
WorldTrends - Miami, 2005

JUDGE - How International Design Annual, 2003

Matt Mattus’s Specialties:

Visual Positioning
Aesthetic Experiences that Resonate with and Move People Emotionally
Luxury Consumer Goods
Visual Prototyping /Innovative positioning through design
Cultural Interpretation - Trend Hunting and Reporting
Emerging Lifestyle Brands
Evangelize Strategy and Innovation
Visual synthesizer
Branding and Identity

Matt Mattus’s Experience

• Senior Director- Brand Design and Intellectual Property Development Group

  Hasbro

  (Public Company; 1001-5000 employees; HAS; Consumer Goods industry)

  July 2007 — Present (2 years 1 month)

  Style maker, opinion maker and visual aesthlete defining the look and feel for some of the worlds leading style brands. A visual human factors specialist that dosn't solve problems, but who identifies opportunities for new ideas that have emotional meaning and move consumers to think differently. From trend hunting, to graphic design, architecture, to form, artistic direction in brand development is becoming as defining as story telling is. In a world where defining the 'new' has become as difficult as defining modernity, design excellence has become the single denominator.
  This lead creative position sets the over all creative direction within a wide range of categories in the highly competitive youth and young adult (opinion-makers) market .

Additional Information

Matt Mattus’s Honors:

2008 - Speaker - How Design Conferences (1998 - present)

- IIRUSA 2009 Kids' Marketing Conference
2008 - Author - BEYOND TREND, How to Innovate in an Over-Designed World
- Matt Mattus, 2008; F&W Publications/How Design Books

2004 - Judge - HOW Magazine International Design Annual



1997 - Museum exhibition - 'MATT MATTUS-LURE'
- 1997- Worcester Art Museum,
Boston Institute of Contemoprary Art ( ICA).