
Director of Sales & Marketing at Urgent Career, Co-Founder of Better Us Foundation
Greater New York City Area

Director of Sales & Marketing at Urgent Career, Co-Founder of Better Us Foundation
Greater New York City Area
- 3 years of recruitment ad sales experience with yahoo
- 3+ years of corporate web development experience
- Founder/developer of political news and debate site
- Co-founder of non-profit, Better Us Foundation
- Self employed through college and high school building and marketing web sites for small local business; optimized sites for local search
- Multiple sales awards with yahoo
- Blog recently named to top 25 most influential recruiting blogs lists by alexa
Online ad sales, employment branding, search marketing, sem, seo, job search marketing, media, interactive ad sales, recruitment advertising, yahoo, blogging, optimization, collaboration, social media, smo, career site design, career site optimization, non-profit, newark, nj
(Non-Profit Organization Management industry)
March 2008 — Present (8 months)
Better Us is a non-profit foundation I co-founded with Greg White, Tampa Bay Buccaneers #91. The aim is to provide inner city kids with resources and a network to excel, particularly in business.
(Online Media industry)
February 2008 — Present (9 months)
(Public Company; 10,001 or more employees; YHOO; Internet industry)
March 2007 — February 2008 (1 year)
Conceptualized this role and persuaded execute management to create it specifically to take advantage of my strengths and the traction my personal brand and blog were realizing in our industry.
Planned and executed sales strategy for behavioral targeted display advertising and search engine marketing product line across all North American sales teams and key accounts.
Multi-million dollar quarterly quota; reported to vp of sales.
Built awareness for these new product lines through blogging, public speaking and networking with influential press contacts in the industry.
These product lines realized between 100% and 200% year over year growth rate during my time in the role.
(Public Company; 5001-10,000 employees; yhoo; Internet industry)
June 2004 — March 2007 (2 years 10 months)
Identify and close new business revenue streams through the sale of Yahoo! HotJobs' suite of products; present products to potential clients through web based demonstrations and consultations; generate leads & initiate cold calls; build new relationships and maintain existing ones throughout the entire sales cycle and provide client support.
(Sole Proprietorship; Myself Only; Marketing and Advertising industry)
January 2003 — May 2004 (1 year 5 months)
Conceptualized and built WarVoice.com; a user-content generated community site focused on political debate.
Marketed site, via Search Engine Marketing (SEM) campaigns, to approx. 20,000 registered users in less than 1 year, with $300/mo. budget.
(site currently hosted at warvoice.com is not the above mentioned site)
(Public Company; 1001-5000 employees; RSA; Insurance industry)
May 2003 — September 2003 (5 months)
Participated on a team responsible for the formulation and implementation of a strategic multi-million dollar, global business change and technology initiative which manages over $2b in insurance premiums worldwide.
Lead web-based Issues Management project.
Defined business requirements and system specifications.
Designed, coded and tested business system enhancements.
Facilitated international technology support teleconference to resolve process and system issues.
Assisted project application architect in system configurations and design plans.
Participated in technical leadership meetings.
Interviewed business users to clarify requirements.
Planned and executed User Acceptance Test (UAT).
Provided 24x7support of a Global Risk Management system.
(Public Company; 1001-5000 employees; RSA; Insurance industry)
May 2002 — September 2002 (5 months)
Responsible for the application development of a global web-based system for multinational business.
Designed, coded and tested business solutions for a Global Risk Managed system for internal staff in 132 countries.
Facilitated an international business design meeting to create new business processes, determine project scope, establish system requirements and high level project plans for multinational commercial business.
Created Oracle store procedure SQL to improve data access.
Lead Expense Management project. Responsibilities included gathering project scope, determining business requirements, establishing systems specifications, designing application architecture, coding system, testing and implementing and rollout.
Assigned lead Graphical User Interface developer. Role required improving user experience and system ease of use plus, recommending areas of opportunities to increase processing efficiencies.
Search Engine Marketing, Search Engine Optimization, Web Development,
- 1st Half 2006 Yahoo! Hotjobs President’s Club
- 2nd Half 2005 Yahoo! Hotjobs President’s Club