Matt Owen

Current

Account Director at iCrossing (formerly Spannerworks)

Past

Account Director at Spannerworks
Business Development Manager, Interactive at Epic
Director at Vision

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Education

Chartered Institute of Marketing
University of Sussex

Recommended

9 people have recommended Matt

Connections

110 connections

Industry

Marketing and Advertising

Matt Owen’s Summary

At iCrossing, I’ve led a team of account managers during 2008, achieving excellent client satisfaction (net promoter) scores while building revenue across my account portfolio by over 30% from January to December.

During this period, I’ve worked closely with clients in financial services, retail and travel sectors. A few more details on my background….

• 17 years sales / marketing / client service experience
• Fellow of the Chartered Institute of Marketing (FCIM)
• Prior to iCrossing, Head of Business Development at Epic Web; http://www.epic.co.uk/content/what_we_do/websites.htm
• Prior to Epic, Head of Interactive and Marketing at Vgroup; http://www.vgroup.com/index.php

Selection of brands / projects (Epic and Vgroup):

• FT.com – display and paid search
• Houses of Parliament – website, user experience
• Flight Centre – brand research
• FT Money – paid search
• Department for Transport – websites, natural search
• British Car Parks – natural / paid search, European e-commerce platform
• Samsung – display / branding
• Preferred Mortgages – branding, full-service online marketing
• Newton investments – client service web platforms

Matt Owen’s Specialties:

Online marketing strategy; development, objective setting, planning, management and measurement.
Tactical implementation of SEO / PPC campaigns.
Offline / online integration.
Brand marketing, consumer insight.
Web development projects, user experience and CMS platforms.
Website design and build.
Creative design.

Matt Owen’s Experience

Account Director

iCrossing (formerly Spannerworks)

(Marketing and Advertising industry)

2008 — Present (1 year )
Account Director

Spannerworks

(Privately Held; 51-200 employees; Online Media industry)

December 2007 — January 2008 (2 months)
Business Development Manager, Interactive

Epic

(Public Company; 51-200 employees; E-Learning industry)

August 2006 — December 2007 (1 year 5 months)
Director

Vision

(Marketing and Advertising industry)

1994 — 2006 (12 years )