Matt Lee

Current

• Owner/Co-CEO at Bingo Theory

Past

• General Manager :: Creative Services at OLSON
• Owner at Blasted Consulting
• Marketing Operations Development Manager at Target Corp

• Web Production Manager at Target Corporation
• Web Production Supervisor at Target.com
• Web Production Consultant at target.direct
• Interactive Director at Mco
• Production Manager at Bitstream Underground
• Product Manager at TDC Games
• Production Manager at Dillon Advertising

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Education

• University of Minnesota-Twin Cities

Recommended

29 people have recommended Matt

Connections

500+ connections

Industry

Marketing and Advertising

Websites

• My Portfolio

Matt Lee’s Summary

Bingo Theory Inc. is an interactive consulting and services company, bridging the gap between ideas, people and technology. Matt Lee and Erin Rauk bring a combined 30-year focus on the best of what marketing and technology has to offer. The Bingo Theory team is a unique blend of strategy and big-picture thinking while applying tactical elements to every client engagement. Erin and Matt have experience from both the traditional and interactive marketing worlds that help create seamless brand messaging. They have worked with, and in, both start-ups and Fortune 500 companies, including Target, General Mills, and 3M.

Clients we have worked with::

* Target Corporation
* Best Buy
* Sears
* Kmart
* General Mills
* 3M
* America Online
* M&M Mars
* Hewlett-Packard
* Hasbro
* Microsoft
* Case IH
* Toro

Matt Lee’s Specialties:

* Interactive Marketing
* Interactive Design and Development
* Digital Asset Management
* Email Campaign Management
* Social Media Management
* Information Architecture
* User Experience Design and Testing
* Content Strategy and Management
* Search Engine Optimization
* Banner Campaign Design and Production
* Interactive Production

Matt Lee’s Experience

• Owner/Co-CEO

  Bingo Theory

  (Marketing and Advertising industry)

  November 2008 — Present (1 year 1 month)

• General Manager :: Creative Services

  OLSON

  (Privately Held; 51-200 employees; Marketing and Advertising industry)

  October 2007 — 2008 (1 year )

  Reinvented Project Management, Broadcast Production, Print Production, the Studio and Art Buying.
  
  Combined Traditional and Interactive Project Management teams to unify the management of creative resources and timelines across all media types. Implemented common resource management techniques throughout the agency structure.
  
  Implemented the creative talent management and freelance resourcing models in concert with Project Management resource management to ensure projects had the right resources at the right time without over taxing previously maxed out teams.
  
  Combined the Traditional and Interactive Studio teams to maximize common knowledge executional effectiveness across all media types and relieve the burdens of art directors, designers and developers.
  
  Rescued unprofitable retainer relationships through new pricing models that delivered lower overhead to the agency and simplicity to the client.

• Owner

  Blasted Consulting

  (Internet industry)

  January 1996 — November 2007 (11 years 11 months)

  Specialties:
  
  :: Business Process and Technology Development
  :: Web Design and Development
  :: Team Creation and Optimization
  :: Information Architecture
  :: Usability
  :: Accessibility
  :: Vendor Sourcing
  :: Content Management Technology and Strategy
  :: Search Engine Optimization and Marketing
  :: Digital Asset Management Implementation
  :: Off-shoring

• Marketing Operations Development Manager

  Target Corp

  (Public Company; 10,001 or more employees; TGT; Retail industry)

  December 2006 — October 2007 (11 months)

  Business Process Technology Manager in charge of Digital Asset Management and Support strategy for Target Marketing as a part of the MOD Squad.
  
  • Lead the digital asset management strategy to provide for the increase in scale of Target's marketing assets.
  • Partnered with diverse groups of technical and business professionals to drive Marketing's future infrastructure strategy.
  • Created and implemented the business support strategy.
  • Sourced and developed the business support team to ensure the proper user acceptance of Marketing's new foundational infrastructure tools.
  • Designed and developed a strategic vision towards Enterprise Content Management.

• Web Production Manager

  Target Corporation

  (Public Company; 10,001 or more employees; tgt; Retail industry)

  January 2005 — November 2006 (1 year 11 months)

  • Managed a team of Interactive Marketing professionals dedicated to front-end development, imaging, asset provisioning and management, and related automation systems
  • Oversaw weekly and seasonal refresh web production for Target.com, Target Financial Services, Guest Relations, Target Corporate, production of banner ad and media placements and html-based email campaigns, RSS feeds, brand and campaign online sitelets and boutiques
  • Assembled Target Interactive Marketing front-end development team
  • Transformed final-stop web production department into front-end development and imaging & assets solution center
  • Extended and enhanced content management systems to innovate and refresh online marketing programs
  • Researched, defined, and developed Target.com’s accessibility guidelines, standard practices and processes

• Web Production Supervisor

  Target.com

  (Public Company; 10,001 or more employees; tgt; Internet industry)

  January 2004 — January 2005 (1 year 1 month)

  • Institutionalized the Web Production Department for Target.com business ; sourced and developed the team to 12 people
  • Provided interactive development strategy consultation, supervised tactical execution and ongoing maintenance of Target.com and related online marketing sites
  • Oversaw production of all promotions, sitelets, microsites, newsletters, emails, and online advertising for Target.com
  • Developed dynamic email production processes to a fine tune demographic targeting of marketing messages
  • Built cross-team expertise to map to business technology standards

• Web Production Consultant

  target.direct

  (Public Company; 10,001 or more employees; tgt; Internet industry)

  July 2003 — January 2004 (7 months)

  • Defined need for and responsibilities of Web Production Team for Target Corp’s online business venture
  • Sourced and developed the web production team to 6 people
  • Implemented and refined production processes and workflows across team and related creative and business resources
  • Instituted accurate representation of design product in complex content management tools
  • Partnered with technical teams to develop new content tools to allow for maximum flexibility and innovation
  • Facilitated the timely and accurate launch and ongoing maintenance of all Target.Direct online endeavors

• Interactive Director

  Mco

  (Privately Held; 1-10 employees; Marketing and Advertising industry)

  2001 — 2003 (2 years )

• Production Manager

  Bitstream Underground

  (Public Company; 11-50 employees; Internet industry)

  1998 — 2002 (4 years )

• Product Manager

  TDC Games

  (Privately Held; 11-50 employees; Entertainment industry)

  1997 — 1998 (1 year )

• Production Manager

  Dillon Advertising

  (Privately Held; 1-10 employees; Marketing and Advertising industry)

  1995 — 1996 (1 year )

Matt Lee’s Education

• University of Minnesota-Twin Cities

  Fine Arts 1988 — 1993

  Activities and Societies:

  People With Noses
  Cult 2000
  Nifty Ding King Three Ring Chicken Butt Movie Circus

Additional Information

Matt Lee’s Websites:

• My Portfolio

Matt Lee’s Groups:

•    eOffice
•    Executive Suite
•    Advertising Professional
•    Open Source Universe
•    Online Advertising Professionals
•    Digital Asset Management
•    LinkedMinnesota
•    Target
•    Minnesota Interactive Marketing Association (MIMA)
•    Twin Cities Networking Group
•    Film TV Professionals
•    Communication Arts
•    University of Minnesota Alumni Association (UMAA)
•    INTERACTIVE GROUP
•    Broadcast Design & Motion Graphics
•    Information Architect, IA
•    Moodlers Online
•    Media & Entertainment Professionals
•    MSP Project Management Club
•    Target Alumni Network
•    Adaptive Path
•    DAM Pros
•    Marketing Operations
•    MindEnsemble
•    The Matt Lee Group
•    Masters of Digital Assets
•    i612: Minneapolis-Saint Paul Area Interactive Media Community
•    Minneapolis SEO Forum

Matt Lee’s Honors:

Webby People's Voice Award for Retail Target.com, 2005
Speed is Life 2004, 2005
John Pellegrene Award 2005
The Show 2006, Ready Sit Read Sitelet
The Show 2006, Target Greetings
The Show 2006, Wake Up Call '05
The Show 2006, Back to College '05

Matt Lee’s Contact Settings

Interested In:

• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch