Matt Law

Current

• Group Account Director at Dare

Past

• Account Director at Tribal DDB
• Account Executive at Sense Internet

Education

• University of Leeds

Recommended

8 people have recommended Matt

Connections

227 connections

Industry

Marketing and Advertising

Websites

• No man can serve two masters
• Twitter

Matt Law’s Summary

Over 10 years within marketing and advertising agencies, and with experience of client management at the highest level. I am adept at leading a team to develop communications strategies, formulate a rigorous plan and see it through production, launch and ultimately demonstrate effective results.

Matt Law’s Specialties:

Creating and maintaining senior client relationships, team development, profitable account management and growing business. Interactive marketing, integrated communications, print and film production, process and workflow development. Getting things done.

Matt Law’s Experience

• Group Account Director

  Dare

  (Privately Held; Marketing and Advertising industry)

  July 2006 — Present (3 years 5 months)

  (Account Director Jul 2006 - Dec 2007)
  
  Vodafone
  Led the development of the Vodafone Group (global) relationship across numerous business units within the company (Brand, R&D, Global Enterprise, New Media, Sponsorship). Development of digital comms platforms for Music, McLaren F1 and UEFA Champions’ League sponsorships. Design and consultancy for Vodafone.com and Vodafone Global Enterprise. Global digital brand guidelines. Numerous other mobile, web, social media, branding and marketing projects for Group and UK.
  
  Sony
  Business development at a senior level to grow two important new arms of the Sony account, Sony UK and Sony Professional. Involved the creation of a team from the ground up and negotiations with the client senior marketing and procurement team. In spare moments, we also found time to develop campaigns for digital imaging, VAIO, HD, Bravia, ITV F1 sponsorship and plan a major brand relaunch for Sony Professional.
  
  The Football Association
  Developed a long-term creative platform to encourage young men to continue playing amateur football. Launch strategy and assets across various media, including ‘viral’, TV, YouTube strategy and set-up, blogger engagement, advertising and web design.
  
  The BBC / BBC Worldwide.
  2006-2007: ATL launch of bbcgoodfood.com. Overall responsibility for the launch communications across digital media and print. Continuing traffic driving comms activity. 2007: Additionally a number of online campaigns for BBC Local Radio and Sport.
  
  Dare Labs
  Very interested in innovation and changing business models within agencies. As a result I was involved in the setting up of the creative technology hub 'dare labs' and form part of the leadership team. This focuses on the creation of new revenue streams the agency and wider group through innovation, product development and licensing.

• Account Director

  Tribal DDB

  (Public Company; OMC; Marketing and Advertising industry)

  2000 — 2006 (6 years )

  (Senior Account Manager 2002-2004, Account Manager 2000-2002)
  
  The Guardian
  Originally starting with a remit covering Guardian Unlimited in 2001 (the website), I grew the account to cover all GNL brands (GU, the Guardian, Guardian Weekly, The Observer). Managing a team for efficient and profitable output with extremely short lead and turnaround times.
  
  Work covered overall marketing strategy, online advertising, website review, development and optimisation, integrated communications, activity across multiple channels and a number of launch projects.
  
  Hasbro
  Pitched, developed and managed the delivery of ‘Monopoly Live’, the largest ever game of Monopoly, played out live over the streets of London using London taxis as the playing pieces. Groundbreaking innovative cross-media advertising campaign, using TV, radio, PR and online to successfully launch a board game special edition.
  
  Philips
  Managing pan-European marketing development within an integrated TTL team. Setting up inter-market process and functioning global interactive network for the Domestic Appliances - ‘DAP’ side of the business.
  
  Management of fully integrated advertising campaign and global promotion for the Philips Shavers sponsorship of the Williams F1 sponsorship including a fantasy formula 1 game run across the 2006 season using telemetric data from the F1 team
  
  Unilever
  Following up a new business lead from within the network, led and brought in two major web development projects (www.marmite.com, www.domestos.co.uk) and secured a place on the Unilever digital roster.
  
  British Gas
  Acquisition and retention focused online campaigns and strategy for electricity, gas and home services for the UK's largest energy supplier.

• Account Executive

  Sense Internet

  (Privately Held; Internet industry)

  October 1999 — November 2000 (1 year 2 months)

  Account management and production at an online marketing and web design agency. Management of internal and external teams to deliver projects on time / on budget
  
  The Musicians' Union - site management and content updates
  Rizla.com - redesign, sponsorship promotions, copywriting
  Vision Express - management of relaunch of visionexpress.com
  Yorkshire Electricity - content updates for now defunct energy supplier
  Helly Hansen - launch of winter clothing range on hellyhansen.com

Matt Law’s Education

• University of Leeds

  2:1 , Psychology , 1996 — 1999

  Specialising in social psychology, human computer interaction, the psychology of work, human factors, psychopharmacology and clinical psychology.

Additional Information

Matt Law’s Websites:

• No man can serve two masters
• Twitter

Matt Law’s Interests:

Cycling, swimming, photography, bracing walks, travel, sailing, snowboarding, advertising.

Matt Law’s Groups:

IPA mobile marketing group (2007-8)
Mobile Marketing Association UK board member (2006-7)

•    Tribal DDB Alumni
•    Future Trends
•    Ex-Haberdashers' Aske's Boys' School, Elstree
•    We Are Social
•    Haberdashers' Aske's Alumni

Matt Law’s Honors:

M&M Awards 2008 - Best mobile (Vodafone)
Revolution Awards 2008 - Leisure and travel (Vodafone McLaren sponsorship)
Campaign Digital Awards 2007 - Best telecoms (Vodafone)
Campaign Digital Awards 2007 - Best ongoing branding (Vodafone)
Webbys 2007 honoree (Guardian, People Profiler)
w3 awards 2007, Gold (Guardian)
LIAA 2006 (websites - Guardian Jobs)
Cannes Titanium shortlist 2006 (Monopoly Live)
Cannes Gold 2006 (Monopoly Live)
IPA effectiveness awards 2006 x2 (Monopoly Live, contributing author)
IMAA special award for technological innovation 2005 (Monopoly Live).
Campaign Poster Awards 2005 ‘Best use of taxis’ (Monopoly Live).
D&AD 2005 Silver: Viral Marketing (Guardian Clark County).
D&AD 2005 In book: online advertising, (Guardian Jobs).
D&AD 2004 Silver: Integrated communications (the Guardian).
IPA Effectiveness 2004 (the Guardian: Fresh Thinking, contributing author).
One Show 2002 Merit (Guardian Unlimited)

Matt Law’s Contact Settings

Interested In:

• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch