Matt Kelly

Current

• Technical Account Manager at Yahoo!

Past

• Sales Engineer at Yahoo!
• Web UI Developer at McAfee Inc
• Publisher and Editor at Cool Beans! Magazine and Records (Self-employed)

• Web Content Producer at Mordam Records Distribution
• Database/Computer Coordinator at KPFA/Pacifica Radio

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2 more...

Education

• Yahoo Sponsored Training, Sunnyvale, CA
• UC Berkeley Extension, Berkeley, CA
• Antioch University

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Recommended

6 people have recommended Matt

Connections

170 connections

Industry

Internet

Matt Kelly’s Summary

Team player with strong communication and computer science skills with more than 6 years experience sales and production environments; working closely with technical and non-technical clients, internal sales, product and engineering teams.

Matt Kelly’s Experience

• Technical Account Manager

  Yahoo!

  (Public Company; 10,001 or more employees; YHOO; Internet industry)

  August 2008 — Present (1 year)

  Yahoo Search Marketing

• Sales Engineer

  Yahoo!

  (Public Company; 10,001 or more employees; YHOO; Internet industry)

  November 2005 — February 2008 (2 years 4 months)

  • Provided technical expertise to help customers and 3rd parties build relevant, compliant and high performance XML feeds for Search Submit Pro
  
  • Troubleshot technical issues including feed problems and server errors
  
  • Developed and delivered training programs for both technical and non-technical partners and customers to improve search marketing strategies
  
  • Worked with Yahoo legal and marketing departments to document and disseminate feed building best practices to partners and customers
  
  • Initiated and lead projects increasing the value and benefits of individual category and customer campaigns including seasonal optimizations and creative template structure improvements
  
  • Wrote custom scripts for extracting and analyzing search data from Yahoo! internal tools
  
  • Worked directly with customers to build and improve comprehensive data dumps for multiple Yahoo Search Marketing products (SSP, Product Submit, Travel Submit, Sponsored Search, Smart Ads)

• Web UI Developer

  McAfee Inc

  (Public Company; 1001-5000 employees; MFE; Computer Software industry)

  March 2005 — November 2005 (9 months)

  As a member of the Web Services UI Team at McAfee, I worked directly with Product Managers and the Sales and Marketing team to make changes to content, dynamic pricing, images and layout on the consumer and corporate sites.
  
  • Adhering to W3C Web standards, regularly recoded legacy pages using XHTML and CSS
  
  • Created XML data files for translating content into 12 different languages
  
  • Modified, navigated and deployed files within a complex system of development, integration, and production servers
  
  • Worked with Product Managers to implement changes across McAfee site including creating and updating product pages, catalog pages and up-sell flows on all localized sites
  
  • Developed and modified dynamic expiry flow and auto-reminder pages to target customers coming to the end of their subscription periods

• Publisher and Editor

  Cool Beans! Magazine and Records (Self-employed)

  (Self-Employed; 1-10 employees; Publishing industry)

  January 2001 — December 2004 (4 years)

  • Designed, implemented and maintained Web site which includes: product descriptions, magazine content, audio files and a PHP driven e-store
  
  • Wrote, edited and proof-read the majority of the articles in the 15 issues of Cool Beans! Magazine published to date
  
  • Compiled and mastered CDs, records and web audio files
  
  • Coordinated magazine printing and CD manufacturing for 15 issues and over 20 records
  
  • Sold magazines and CDs through distributors as well directly to the public via coolbeans.com

• Web Content Producer

  Mordam Records Distribution

  (Privately Held; 11-50 employees; Music industry)

  February 1999 — December 2000 (1 year 11 months)

  • Managed content of mordamrecords.com including copy editing, product descriptions and digital audio files
  
  • Monitored, troubleshot and updated record label press releases
  
  • Maintained email server via UNIX shell
  
  • Interacted with 30 different record labels and magazines updating Web content for their releases
  
  • Optimized web site keywords, content and meta-tags for search engine accuracy and placement (SEO)

• Database/Computer Coordinator

  KPFA/Pacifica Radio

  (Non-Profit; 11-50 employees; Broadcast Media industry)

  1991 — 1993 (2 years)

  • Prepared systems for tracking and maintaining fundraising data. Modified and generated reports on an as needed basis.
  
  • Provided ad hoc development and programming of databases used by the station for tracking memberships, donors, and fundraising. Fulfilled ad hoc report requests.
  
  • Created/updates renewal, additional gift, acquisition and other mass mailings.
  
  • General PC and Mac Technical Support

Matt Kelly’s Education

• Yahoo Sponsored Training, Sunnyvale, CA

  2006 — 2007

  • Introduction to PHP - 2007
  • Advanced Excel classes (macros, pivot tables) - 2006
  • PowerPoint Presentation Skills - 2006

• UC Berkeley Extension, Berkeley, CA

  2002 — 2003

  • Introduction to Perl Programming - 2003
  • UNIX Made Easy 1 & 2 - 2002

• Antioch University

  BA , Communications Arts and Science , 1989 — 1992

  Internships:
  KPFA Radio, Berkeley, California
  Crown Point Press in San Francisco, California - Art Printer
  Shot and Produced Video Documentary about Redwood Summer timber protests in Arcata, California

  Activities and Societies:

  Senior Project: Co-founded student radio station - AntiWatt Radio