Matthew Hull

Current

AVP Sales Operations and Development at AT&T

Past

Director, Advertising Services at AT&T Mobility
Director, Entertainment Services at AT&T
Director, Corporate Strategy at AT&T

Senior Vice President at Copernicus Marketing Consulting
Project Leader at Boston Consulting Group
Vice President at Copernicus Marketing Consulting

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Education

Wharton
Carnegie Mellon University

Recommended

1 person has recommended Matthew

Connections

370 connections

Industry

Telecommunications

Matthew Hull’s Experience

AVP Sales Operations and Development

AT&T

(Public Company; T; Telecommunications industry)

January 2009 — Present (11 months)

Responsible for sales support, process improvement, operations planning/reporting, and internal requests for new products covering all of AT&T's advertising assets including mobile, TV, Internet, WiFi, and YellowPages.
Director, Advertising Services

AT&T Mobility

(Public Company; T; Telecommunications industry)

January 2008 — January 2009 (1 year 1 month)

Building the advertising capabilities that utilize the current mobile assets as well as develop new ones.
Director, Entertainment Services

AT&T

(Public Company; 10,001 or more employees; T; Telecommunications industry)

January 2007 — January 2008 (1 year 1 month)

Developed a strategy that highlighted the 3-screen opportunities around a new AT&T web portal.
Managed a trial of display advertising on the mobile portal.
Led a research initiative to understand the Voice of the Advertiser and which future advertising capabilities were most valuable.
Director, Corporate Strategy

AT&T

(Public Company; T; Telecommunications industry)

January 2006 — January 2007 (1 year 1 month)

Developed a market analysis on the future of video content and advertising and the implications for BellSouth.
Supported the pre-merger planning for the merger with AT&T as one of eight people selected.
Senior Vice President

Copernicus Marketing Consulting

(Public Company; 51-200 employees; Marketing and Advertising industry)

October 2004 — December 2005 (1 year 3 months)
Project Leader

Boston Consulting Group

(Partnership; 1001-5000 employees; Management Consulting industry)

July 2000 — August 2004 (4 years 2 months)

Lead small, high performance teams in advising clients on ways to improve business operations, approach their current market, go after new markets, or redefine their industry. Serve as a catalyst for new perspectives and change.

- Analyzed future of wireless technologies to build competitive advantage.
- Developed business plan for a B2B marketplace within $4.6B market.
- Stimulated non-core revenue growth 28%. Negotiated new partnerships valued over $150M. Introduced continuous improvement process to optimize marketing assets.
- Persuaded executive management to end pursuit of €63M acquisition candidate despite politically charged momentum.
- Identified $24M in cost reduction measures while increasing transparency to financial data in a hostile environment.

Honored twice with Client Service Award. Promoted on time during layoffs.
Vice President

Copernicus Marketing Consulting

(Privately Held; 11-50 employees; Marketing and Advertising industry)

February 1994 — July 1998 (4 years 6 months)

Consultancy that employs leading edge research techniques to develop and evaluate marketing strategies. Established first international office in Brazil and spending over two years managing a $3M client relationship.

Devised segmentation for consumer goods, retail, and industrial goods manafacturers. Based on segmentation, identified optimal targeting, positioning, and tactical strategies to maximize product or portfolio performance. Required deep understanding of consumer attitudes and behavior.

- Reconfigured targeting, positioning, and tactical strategies for beverage portfolio of 9 brands.
- Generated five marketing “playbooks” based on varying local market positions.
- Designed and instituted $4M sales tracking system.
- Conducted consumer survey to promote magazine’s knowledge resulting in 15% increase in advertising.

Promoted 4 times in 4 years to become youngest vice president.

Matthew Hull’s Education

Wharton

MBA , Strategic Management, Information Strategy & Economics , August 1998 — May 2000
Carnegie Mellon University

BS , Industrial Management (Business) , August 1989 — June 1993

Graduated with both university and college honors

Activities and Societies:

Mortar Board (President), University Ambassadors, Delta Upsilon Fraternity (Rush, Treasurer)