LinkedInMatt Hulett
Matt Hulett

Matt Hulett

CEO at ClickBank

Seattle, Washington
  1. ClickBank,
  2. Microsoft Accelerator powered by TechStars,
  3. Yapta
  1. RealNetworks,
  2. AdXpose,
  3. Expedia Corporate Travel
  1. University of Washington
Recommendations2 people have recommended Matt

Join LinkedIn & access Matt's full profile

Join LinkedIn & access Matt's full profile. It's free!

As a LinkedIn member, you'll join 300 million other professionals who are sharing connections, ideas, and opportunities.

  • See who you know in common
  • Get introduced
  • Contact Matt directly



– Present

View full profile



Internet and Consumer Technology executive and entrepreneur with 20 years of experience, including CEO, President/COO, general management, business operations, product management, product development, M&A, and strategy. Led businesses across many different life cycles including startups, turnarounds, and public company divisions. Experience across travel, gaming, e-commerce, online advertising, and enterprise software.

Currently, Hulett is the CEO of the market-leading digital products platform, ClickBank. Previously,
Hulett ran the games division (GameHouse) at RealNetworks. Led the right-sizing effort of the traditional gaming business to its first run-rate profitability in several years as well as leading the turnaround and strategy pivot of the business into social and mobile gaming.

Previously, he was the Executive Chairman and CEO of AdXpose Corporation. Led the turnaround of the business which resulted in AdXpose becoming the leader in online advertising optimization and to its acquisition by comScore, Inc. (NASDAQ: SCOR)

Prior to AdXpose, Hulett was President of the corporate travel division of Expedia, Inc., the world's largest online travel company, where he launched the corporate travel business from an idea to a billion dollar worldwide leader in just a couple of years. Prior to Expedia, Matt was a founding partner of the next generation entertainment company, AtomFilms. He served as President of Atom Entertainment, a firm backed by both Sequoia Capital and Macromedia and was purchased by Viacom (NYSE: VIA).

Early in his career Hulett was the founding consumer products leader at RealNetworks launching many of the companies most successful products including the RealPlayer and its premium subscription software businesses. He started out his career learning to love UNIX running the market-leading Reflection X product line at AttachmateWRQ, a privately held provider of enterprise software.

Specialties:startups, executive management, turnarounds, mergers & acquisitions, product management, general management, travel, gaming, social gaming, advertising



– Present (1 year 6 months)Boise, Idaho Area


Microsoft Accelerator powered by TechStars
– Present (1 year 10 months)

The Microsoft Accelerator is a rigorous 3-month program that connects early stage startups with top-tier mentors and technical experts to improve the value of the startup and hone the entrepreneurial capabilities of the founders.

Board Member

– Present (2 years 10 months)Greater Seattle Area

Senior Vice President, President of GameHouse

(2 years 10 months)Greater Seattle Area

Led the right-sizing effort of the traditional gaming business to its first run-rate profitability in several years. Also, leading the turnaround and strategy pivot the business into social and mobile gaming. GameHouse is now one of the fastest growing social gaming companies.

Executive Chairman

(2 years 1 month)

AdXpose purchased by comScore, Inc. (NASDAQ: SCOR)

Chief Revenue Officer RealGames

(1 year)

Chairman and CEO

(3 years 3 months)

Brought in to restart an early stage, venture backed business that did not have a successful business model. AdXpose is now a leader in online advertising optimization recently purchased
by comScore, Inc. (NASDAQ: SCOR). AdXpose was backed by Draper Fisher Jurvetson and Ignition Partners.

AdXpose is AlwaysOn's OnMedia Newcomer of the Year for 2009, and an OnMedia 100 winner for 2009 and 2010.


Expedia Corporate Travel
(4 years 1 month)

Led the fastest growing division with 150% year-over-year revenue growth and the fastest growing corporate travel agency worldwide. Oversaw all aspects of the division with over 450 employees. The division was able to scale to 3,000 global clients in just two years and $1 billion in gross sales.


Atom Entertainment
(2 years 6 months)

Founding partner of leading interactive entertainment provider, AtomFilms and president of AtomShockwave (backed by Sequoia Capital and Macromedia). Atom was acquired by Viacom, Inc for $200M.

Group Manager

(3 years 1 month)

Grew RealPlayer to the most popular non-browser application on the Internet. Started RealPlayer and software subscription business from zero to $60M before departure.

Group Manager

(3 years 7 months)

Launched and managed PC-to-UNIX product line, Reflection X; zero to $20M in revenue.


  • Consumer Marketing
  • Conversion Optimization
  • International Business...
  • Product Management
  • Gambling
  • Start-ups
  • Mergers
  • Executive Management
  • Advertising
  • MMO
  • Strategic Partnerships
  • Turn Around Management
  • E-commerce
  • Strategy
  • Online Advertising
  • Entrepreneurship
  • Mobile Technology
  • Corporate Development
  • Mergers & Acquisitions
  • Analytics
  • Monetization
  • Business Strategy
  • Product Development
  • Venture Capital
  • Business Development
  • Mobile Devices
  • Digital Media
  • SaaS
  • Enterprise Software
  • Mobile Applications
  • Video Games
  • Mobile Games
  • Management
  • Product Marketing
  • See 19+  See less


Shorecrest High School


Honors & Awards

Named one of the "100 Rising Stars in the Travel Industry" by Travel Agent magazine
Industry board member of The Masters Program, the premier executive forum for travel industry leaders, 2003
Puget Sound Business Journal’s 2008 40 Under 40, 2008

View Matt's full profile to...

  • See who you know in common
  • Get introduced
  • Contact Matt directly

Not the Matt Hulett you're looking for? View more


People Also Viewed

LinkedIn member directory:

  1. a
  2. b
  3. c
  4. d
  5. e
  6. f
  7. g
  8. h
  9. i
  10. j
  11. k
  12. l
  13. m
  14. n
  15. o
  16. p
  17. q
  18. r
  19. s
  20. t
  21. u
  22. v
  23. w
  24. x
  25. y
  26. z
  27. more