Matthijs van Gaalen

Current

Marketing Consultant at Jungle Rating

Past

Control and development siteconcept at Rabobank
Member Technical Commission & Board at Hockey Club Montfoort
Market Analist at T-Mobile Netherlands

Internship at Ahoy' Rotterdam
Member of the International Business Study (IBS) at SVIIB

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Education

Erasmus Universiteit Rotterdam

Connections

154 connections

Industry

Internet

Websites

Matthijs van Gaalen’s Summary

Matthijs van Gaalen’s Specialties:

Website development, interaction design, qualitative research (e.g. usability testing, benchmarking)

Matthijs van Gaalen’s Experience

Marketing Consultant

Jungle Rating

(Privately Held; 11-50 employees; Internet industry)

August 2006 — Present (2 years 4 months)

Advicing companies to improve the performance of their websites based on qualitative and quantitative research. My focus is on developing and improving lead generation or e-commerce websites.

e.g. ABN Amro, Airtrade, Boekel De Nerée, Booking.com, Interpolis, ING, Forbo, Mitsubishi, Microsoft, Nuon, Otto, Oxfam Novib, Raad van State, Rabobank, RIVM, Sanoma, SNS Reaal, VVAA, Vitae, Vliegtarieven, Zoombim

Writer of several e-commerce and online marketing publications for Junglerating.nl and Frankwatching.com and cowriter of the book Finest Fifty 2009
Control and development siteconcept

Rabobank

(Privately Held; 10,001 or more employees; Banking industry)

July 2007 — August 2008 (1 year 2 months)

Responsible for managing operational issues concerning the siteconcept of Rabobank.nl and improving overall effectiveness of the site.
Member Technical Commission & Board

Hockey Club Montfoort

(Sports industry)

August 2003 — June 2008 (4 years 11 months)
Market Analist

T-Mobile Netherlands

(Public Company; Telecommunications industry)

July 2004 — August 2004 (2 months)

For T-Mobile Netherlands I have surveyed potential restaurants, lunchrooms and pubs in order to install a mobile hotspot.
Internship

Ahoy' Rotterdam

(Public Company; 201-500 employees; Events Services industry)

December 2003 — May 2004 (6 months)

For the ABN AMRO World Tennis Tournament I’ve conducted research regarding the satisfaction of the paying visitors and possible improvements in service.
Member of the International Business Study (IBS)

SVIIB

(Non-Profit; 11-50 employees; Research industry)

August 2002 — January 2004 (1 year 6 months)

Member of Marketing, Editing and Public Relations committee in the Sviib International Business Study (IBS) South Korea 2003.

The project included several researches and preparations and resulted in a trip to Korea, where we conducted research for Dutch companies. The results of the general research were finally published in a book.

Matthijs van Gaalen’s Education

Erasmus Universiteit Rotterdam

Master of Science, Business Administration - Marketing Management, 1999 — 2006

Specialisation in marketing management.

Minors in ‘Marketing Strategies and Marketing Intelligence in the IT era’ and ‘International Brand Management’.

Master thesis: "the attitude of consumers toward the practice of brand placement on television"

Additional Information

Matthijs van Gaalen’s Websites:

Matthijs van Gaalen’s Interests:

Sports (hockey, tennis, squash), Dance music, Internet, Graphical design, Traveling & Experiencing other cultures, Cooking, Computers, Movies & Documentaries

Matthijs van Gaalen’s Groups:

Internet Marketing Discussions
E-Commerce Network
Erasmus University Rotterdam (EUR) / The Netherlands / Erasmus Universiteit Rotterdam / Nederland
On-Site Behavioral Targeting (Gedragsmarketing)
Online Marketing (1200+ members)
Twinkle - Dutch eCommerce
User Experience
Global Ecommerce Summit