
Product Manager at WooMe
Greater Los Angeles Area

Product Manager at WooMe
Greater Los Angeles Area
Adaptable problem-solver skilled in successfully positioning products for growth by identifying convergences between emerging technologies and market demand. Proven track record of strategic targeting, creative conceptualization and compelling leadership combined with an instinctive talent for visualizing game-changing opportunities.
I also enjoy modesty, when appropriate.
Revenue Modeling & Forecasting
Data Mining & Processing
Econometric Analysis
Consumer Behavior Study
Product Design & Positioning
Product Lifecycle Management
Distribution Analysis
Digital Meme Proliferation
Press Release Composition
Marketing Management
Blog & Copy Writing
Content Distribution
Web 2.0 Social Media
Business Development
Strategic Planning
(Privately Held; Internet industry)
February 2009 — Present (11 months)
Responsible for bridging the gap between business requirements and product functionality, especially as it pertains to viral customer acquisition, retention, and user interface flow.
Also responsible for having a super-fun time.
(Sporting Goods industry)
January 2007 — Present (3 years )
• Conceptualized, designed and prototyped a patent-pending innovation created for performance running footwear with the dual intention of providing increased safety for recreational runners and serving as a customizable platform for wearable electronics.
• Currently overseeing the implementation of institutional investment and partnership among established footwear manufacturers New Balance, Brooks, Asics, LA Gear, and Crocs.
(Telecommunications industry)
June 2008 — January 2009 (8 months)
• Joined the company as a part-time Marketing Specialist and within one month became a salaried Product Manager, conceptualizing and designing new business avenues in close collaboration with the CEO.
• Designed, implemented and launched Qpons Small Business Edition, a groundbreaking mobile advertising product that brought the heretofore prohibitively expensive features of SMS couponing to the mass market.
• Designed the next tool in the Small Business Edition package (Evntz) tailored to bring the functionality of mobile event marketing management to the long-tail of advertisers and signed the first paying client, Vroman’s Independent Bookstores.
• Commandeered the company blog and wrote posts that alternated between instructional-focus and mass-appeal, then leveraged social media services like Digg, StumbleUpon and Twitter to maintain readership in the thousands.
(Retail industry)
March 2007 — November 2007 (9 months)
(Public Company; 10,001 or more employees; NKE; Sporting Goods industry)
May 2006 — October 2006 (6 months)
• Conducted distribution analyses of key Midwestern marketplaces which utilized demographic and geographic data in conjunction with existing Nike sales information to identify areas of opportunity, then provided account acquisition or divestiture action plans accordingly.
• Created a location-based, user-customizable Team Sports scheduling tool that corresponded high school, collegiate and professional athletic team seasons with Nike marketing initiatives and sales deadlines in order to pinpoint strategic gaps in coverage for a given sport within a given region.
• Reworked several reporting processes through the use of macros and spearheaded the creation of a central online repository for all Central GBU documents, thereby increasing efficiency within the analyst group.
Bacherlors , Economics (Honors) , 2002 — 2006
Running, soccer, golf, pickup basketball, fine dining.