Matthew White

Digital Marketing, Ticketing Systems management, Integrated Marketing Comms, Arts Marketing, project & people management

Location
Manchester, United Kingdom
Industry
Entertainment

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Matthew White's Overview

Current
  • Content Manager at New Family Social
Past
Education
  • The Manchester Metropolitan University
  • The University of Manchester
Recommendations

10 people have recommended Matthew

Connections

112 connections

Websites

Matthew White's Summary

I work within the areas of Arts Marketing & ticketing with an emphasis on Digital Marketing and Sales work within the areas of theatre & charities on a freelance or full time contracted basis. I have 15 years of management and specialism experience in ticketing and marketing including proffesional and academic qualifications. I am particularly interetsted in working with clients who wish to achieve integration between their sales, marketing, fundraising, service and digital operations.

Arts Marketing with specialism in digital, CRM and pull marketing.
Theatre Ticketing, site operational and programming.
Sales in a performing arts context
People, team and client management
Event Management
Video production
Creative online projects
Content generation
Customer Service training
Customer usability & accesability
Email marketing
Social media

Specialties

Project Management.
Threatre ticketing systems and box office managment.
Digital marketing in theatre.
Time Management!

Matthew White's Experience

Content Manager

New Family Social

June 2011Present (1 year)

Management of news content.
Strategic site updates.
Built and manage national campaign site lgbtadoptfosterweek.org.uk
Management of social media and a contributing social media team.

Entertainment industry

January 2010March 2012 (2 years 3 months)

*Project Management – Commissioned, budgeted, created specification, sourced supplier and project managed the new librarytheatre.com site build and launch.

*Content Management – librarytheatre.com plus diverse social media offer.

*Marketing based content creation – News items, new pages, videos, podcasts, content for social media.

*Creative engagement projects – Customer led blogs, producer of 2 documentaries, commissioner of short video pieces, design and production of podcasts. Photographer documenting productions and company events informally – published in local and regional press and across the internet. Created and fully event managed two public film launches at the Anthony Burgess Foundation & Cornerhouse. Marketing workshop for Year 10 students.

*Campaign management – Creating integrated digital marketing plans for performance events and company related activity.

*Research and reporting – Assisting in research based activities as part of the companies merger and venue relocation using a variety of sources and methods including survey creation, execution and analysis.

This post was on a rolling temporary contract pending a company merger.

Ticket Centre Manager

Ambassador Theatre Group

Privately Held; 1001-5000 employees; Entertainment industry

September 2004December 2009 (5 years 4 months)

Managing all non groups ticketing related operations across 2 venues including systems introduction and maintenance and HR responsibilities for a sales team including recruitment, training and development. The post grew beyond traditional boundaries and took on additional responsibilities including managing and marketing the customer loyalty scheme, line managing the corporate members scheme operations and line managing the Access Service for patrons with disabilities. I qualified as a company customer service trainer and delieverd training back to the venues. I project managed the introduction of new IT systems to the work place including the Ticketfast barcode scanning system to the FOH operations and expanded the product sales range by introducing the Ticketmaster Ticket Centre to front counter operations.

Ticketing Services Freelancer

Albert Halls Bolton

August 2003September 2004 (1 year 2 months)

A 1 year post to stabilise a ticketing service that was under new management who weren’t experienced in this area.

Events Manager - Town Hall Ballroom

Stockport Council

Government Agency; 10,001+ employees; Government Administration industry

July 2002August 2003 (1 year 2 months)

Creating an entertainment brand for the facility, programing it and executing events.

Entertainment industry

April 2000July 2002 (2 years 4 months)

Management of a busy ticketing service inclding a ticketing system, small sales team and managing the ticketing outlet for a second venue for 2 months of each year.

Box Office Manager

Dancehouse Theatre Company

February 1998April 2000 (2 years 3 months)

Management of a small ticketing service with extra duties including event programming and marketing. Full implimentation of Pass2 including installation.

Front Of House and Box Office Intern

StageWest

September 1997December 1997 (4 months)

Intern in Springfield MA, USA.

Nonprofit; 201-500 employees; Performing Arts industry

June 1997August 1997 (3 months)

FOH Intern managing two venues and a team of volunteers.

Box Office Intern

Williamstown Theatre Festival

Nonprofit; 201-500 employees; Performing Arts industry

May 1996August 1996 (4 months)

Box Office intern across two venues. Manaul box office, included training telephone team.

Matthew White's Education

The Manchester Metropolitan University

PgDip, Digital Marketing Communications

20092011

The only course of its kind in the UK, the core principles are the intergration of off line and on line marketing to create cohesive marketing approaches in the market place.

In identifying a skills gap amongst UK marketers, the digital elements of the course focus on -

Digital marketing strategy planning
Online PR and Social Media
Online media planning and buying
Search Engine Optomisation
Email Marketing
Aquisition and conversion strategy.
Customer retention.
Accesibility & Usability.
Digital project management.
Online legal compliance.
Analytics.

The University of Manchester

BA Hons, Performing Arts Management with Busisness Management and IT

19941997

Matthew White's Additional Information

Websites:
Groups and Associations:

Arts Marketing Association membership. E-Consultancy gold membership

Honors and Awards:

Clear Channel Manchester Employee Of The Year 2006.
Albert Kennedy Trust Carer Of The Year 2009 and 2010.

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