Matthew Cox
Branding and Social Media Strategist. Senior Analyst at AAA and Owner of Branding Reason
- Location
- Orange County, California Area
- Industry
- Marketing and Advertising
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Matthew Cox's Overview
- Current
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- Senior Analyst - Social Media at Automobile Club of Southern California
- Owner & Social Media Strategist at Branding Reason
- Past
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- President, Downtown LA Toastmasters at PwC, Club #616 at Toastmasters International
- Manager, Brand Programs at Innovation Protocol
- Customer Service Manager, TrojanHousing at University of Southern California
- Teaching Assistant at University of Southern California
- Marketing Consultant at Freelance
- Registration Chair at Western Association of College and University Housing Officers
- Education
-
- University of Southern California
- University of Southern California
- University of Southern California
- Recommendations
-
18 people have recommended Matthew
- Connections
-
286 connections
- Websites
Matthew Cox's Summary
Seasoned brand strategist and social media marketing consultant.
Extensive experience and training in all aspects of brand strategy, marketing and strategic communication.
Primary focus on market research, brand development, naming strategies, social media communications, print and electronic campaign development, web design and search engine optimization.
Senior project leader with a track record of exceeding client expectations while managing multiple accounts.
Experienced trainer and manager responsible for developing cooperative, creative team environments.
Current position:
Senior Analyst - Social Media for the Automobile Club of Southern California, building our social media strategy and growing customer relationships.
Owner of Branding Reason, a brand strategy and social media marketing consulting firm specializing in helping small businesses increase awareness and engage their audience.
Previous positions include:
Manager of Brand Programs at Innovation Protocol, a strategic brand development firm in Downtown Los Angeles that exclusively serves true innovators - brands that change the face of an industry. Focus on client relations, new business development, managing all brand initiatives and leading staff.
Teaching assistant at the University of Southern California for a graduate course in brand strategy.
For seven years, managed Radisson Hotel as well as Greek and Medical Student Graduate Housing for USC TrojanHousing while completing undergrad and graduate degrees.
Specialties
Brand Strategy, Brand Architecture and Naming Strategies, Market Research, Social Media Marketing, Client Relations, New Business Proposals, Campaign Design and Implementation, Marketing Mix, Multimedia PowerPoint Storytelling
Matthew Cox's Experience
Senior Analyst - Social Media
Automobile Club of Southern California
Nonprofit; 5001-10,000 employees; Insurance industry
May 2011 – Present (10 months) Costa Mesa, California
-Created national Social Media Strategy to dictate the social presence of 9 AAA clubs and thousands of agents.
-Developed campaigns that increased interaction to 22% of fan base and doubled audience reached.
-Promote the benefits of 17 product lines to targeted audiences by establishing a team of product management peers.
-Acting content manager redefining the role of social customer service to buffer a brand relying on third party contractors.
-Execute onboarding of clubs through brand, social strategy and management tool training, totaling over 800 trainees.
-Integrating social presence across all online channels including web, email, and digital marketing.
Owner & Social Media Strategist
Branding Reason
Privately Held; Myself Only; Marketing and Advertising industry
June 2009 – Present (2 years 9 months)
Small businesses are the heart of our communities. They are the restaurants, shops, accountants and repairmen that keep our lives running every day. Yet often these companies are unable to maximize their potential because they don't have the resources to hire larger marketing firms nor the need for large-scale marketing tactics. Branding Reason offers a personalized mix of brand development and social media marketing that allows small businesses to truly engage their local audiences. By utilizing internet and mobile technologies, we enable our clients to develop low-cost, wide-reaching platforms to increase awareness, improve customer service, launch promotions and build brand loyalty. Branding Reason sets the rhythm that keeps the hearts of our communities beating.
-Developed marketing campaigns spanning up to eleven social networks integrated into one cohesive brand experience.
-Designed and authored online communication plans that transformed local businesses into lifestyle brands.
-Leveraged web widgets, user experience, direct marketing and word-of-mouth interactions to grow small business audience from zero to 3,500 in one month.
-Hosted workshops training business owners on how to achieve measurable results and increase revenue and traffic.
President, Downtown LA Toastmasters at PwC, Club #616
Toastmasters International
Nonprofit; 51-200 employees; Nonprofit Organization Management industry
June 2008 – June 2009 (1 year 1 month)
Operated and guided the largest Toastmasters club in Downtown Los Angeles with over 45 active members from legal, financial, consulting, and government backgrounds.
Mentored new and continuing members, aiding them in achieving the 10 manual speeches necessary to become a competent communicator.
Manager, Brand Programs
Innovation Protocol
Privately Held; 11-50 employees; Marketing and Advertising industry
October 2006 – May 2009 (2 years 8 months)
-Managed client relations while directing all brand programs and a staff of 12 strategists, analysts and designers.
-Designed top to bottom brand strategies, including market research, brand positioning and visual strategy.
-Wrote and produced communication strategies for print, web, email, grassroots, viral and social network campaigns.
-Spearheaded the development of website design including wireframing, user experience, and visual execution.
-Authored business development proposals and contracts, including pricing and timelines.
Sample Clientele:
- PayPal
- BMC Software
- Bioness Inc.
- Genomatica
- Wurth North America
- Sanrio Inc.
- Korn/Ferry International (+ Lominger, Futurestep and Decision Dynamics)
- Simply Continuous
- BabyCenter (Johnson & Johnson)
- Daisy Swan & Associates
- Seriosity
- Cambrios
Non Profits:
- Jewish Family Service of Los Angeles
- Hostelling International
- Bureau of Jewish Education
Customer Service Manager, TrojanHousing
University of Southern California
Educational Institution; 10,001+ employees; Higher Education industry
August 2000 – August 2007 (7 years 1 month)
-Maintained eight buildings and 740 students, including five USC-owned fraternity houses and the Radisson Hotel.
-Instructed a student staff of seven and a full-time maintenance staff of four while building relationships with the director at the Radisson hotel and the fraternity chapter presidents.
-Designed and executed targeted marketing and PR to generate building awareness and recruit staff and residents, conducted LA County safety inspections, negotiated bids with project vendors, and completed all contracting and billing for the properties.
Teaching Assistant
University of Southern California
Educational Institution; 10,001+ employees; Higher Education industry
December 2006 – May 2007 (6 months)
Annenberg School for Communication
CMGT 599: Strategic Brand Communication and Development
Assisted in the creation and direction of course. This course will expose students to the essential phases of brand development. Built on career case studies and practical application assignments, students will learn first hand how to evaluate, research, strategize, develop, implement and extend B2C and B2B brands.
Registration Chair
Western Association of College and University Housing Officers
June 2004 – April 2005 (11 months)
Regional branch of the Association of College and University Housing Officers International.
Volunteer position organized through TrojanHousing to organize marketing mix for 2005 annual conference. Responsibilities included print advertising, direct mailing, web site design and registration database management.
http://www.wacuho.org/conference/2005
Matthew Cox's Skills & Expertise
- Social Media Marketing
- Market Research
- Customer Relations
- Proposal Writing
- Marketing Mix
- Social Media
- Brand Development
- Digital Marketing
- Promotions
- Public Speaking
- Writing
- Online Marketing
- Marketing Communications
- Advertising
- Research
- Strategic Planning
- Social Networking
- Marketing Strategy
- Copywriting
- Photoshop
- SEM
- Microsoft Office
- PowerPoint
- SEO
- Word
- Blogging
- Account Management
- Non-profits
- Copy Editing
- Digital Media
- Adobe Creative Suite
- Web Analytics
- Analytics
- Marketing Research
Matthew Cox's Education
University of Southern California
MCM, Communication Management
2005 – 2007
Annenberg School for Communication
Completed master's thesis analyzing Massive Multiplayer Online Role-Playing Games and their relationship to computer-mediated communication, teamwork, leadership and multi-tasking skills.
Developed non-profit anti-smoking campaign called Coming Out Smoke Free.
Worked with team to develop new marketing campaign for a non-profit online breast cancer support group called Pink-Link. www.pink-link.com.
University of Southern California
BA, Political Science
2000 – 2003
University of Southern California
BA, Social Science Economics
2000 – 2003
Matthew Cox's Additional Information
- Websites:
- Interests:
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Social Media, Brand Strategy and Brand Experience, In-Game Product Marketing, Campaign Design and Implementation, Languages, Taekwondo, Fantasy and Science Fiction Novels, Video Games, Web Design, Writing, Technology, Fashion, Interior Design, and Current Events.
- Groups and Associations:
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USC Alumni Association USC Annenberg Alumni Toastmasters International WACUHO
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- Honors and Awards:
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Toastmasters International Competent Communicator Award, 2009
Contact Matthew for:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
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