at
Raleigh-Durham, North Carolina Area
- Current
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- Online Marketing Consultant | Interactive Designer at Waite Creative
- Past
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- Senior Interactive Designer at Brooks Bell Interactive
- Head of Interactive Department at Sperry Associates
- Interactive Designer at Vertebrae Studio
- Junior Designer at Benefit Cosmetics
- Education
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- FIDM
- Leeds Metropolitan University
- The University of Manchester
- Recommended
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12 people have recommended Matthew - Connections
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94
connections
- Industry
- Design
- Websites
Matthew Barton’s Summary
Online Design & Marketing Skills:
Interactive Design, User Interface Design, Direct Online Marketing
Technical Skills:
Actionscript, XHTML, CSS, Adobe Creative Suite (PS, IL, FW, FL, DW) Wordpress Web Platform
Team Work
Project management and organizational skills. Excellent communication skills.
Matthew Barton’s Specialties:
Interactive Design, User Interface Design, Direct Online Marketing
Matthew Barton’s Experience
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Online Marketing Consultant | Interactive Designer
Waite Creative
(Design industry)
October 2008 — Present (10 months)
Services
Waite Creative delivers tangible results including increased sales, consumer retention, ultimately increasing a company's ROI.
We conceptualize, design and deliver interactive marketing tools such as:
1. Interactive design
2. Direct Online Marketing Design
3. Direct Online Marketing Consultation
Matthew has a proven track record of delivering tangible results whether it be increased e-commerce sales, click-through-rate, or consumer retention, ultimately increasing a company’s ROI.
Matthew is able to conceptualize, design, and deliver interactive marketing tools such as:
Websites
Microsites
Registration paths
Email campaigns
Banner ads
Direct Online Marketing Strategy
Utilizing the latest theories in the evolving direct online marketplace,
Consulting for Online Marketing Campaigns
Waite Creative provides consultations for organizations of all sizes that need to improve their direct online marketing campaigns. -
Senior Interactive Designer
Brooks Bell Interactive
(Privately Held; 11-50 employees; Marketing and Advertising industry)
June 2007 — October 2008 (1 year 5 months)
Developed online advertising strategies for national clients such as AOL, Wall Street Journal and Consumer Reports.
Designed websites and micro-sites - utilizing cutting edge direct online marketing philosophy to increase ROI
Developed rich user experience for registration paths for subscription focused clients.
Built Flash based advertising vehicles with Actionscript 2.0
Spearheaded the design and building of the new company portfolio and CMS using Backpack by 37signals.com -
Head of Interactive Department
Sperry Associates
(Partnership; 11-50 employees; Management Consulting industry)
May 2006 — June 2007 (1 year 2 months)
Responsible for the maintenance of over 20 websites
Designed and managed the development of ten site designs and redesigns
Managed six developers (from .php developers to action-script programmers)
Developed proposals cost estimates for new websites and website redesigns
Proposed and project managed server migration to be more efficient
Leveraged the latest technology with .xml Flash and .php to product a rich user experience with large databased inventory
Developed process for website development, design, and website maintenance -
Interactive Designer
Vertebrae Studio
(Design industry)
May 2001 — June 2007 (6 years 2 months)
Set up interactive design company specializing in small businesses
Responsible for all aspects of company: design and production, sales and marketing, client management.
Made profit within first year with 10 clients and expanded number of clients served to 25 by 2005
Consistently delivered web, print, and interactive collateral material to clients on-time and within budget
Maintained successful professional relationships with many repeat customers. -
Junior Designer
Benefit Cosmetics
(Privately Held; 201-500 employees; Cosmetics industry)
January 2000 — September 2000 (9 months)
Participated in all aspects of design, from product development, package design, and advertising
Developed, with the creative department, new seasonal lines of products
Matthew Barton’s Education
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FIDM
A.A. , Visual Comminication , 1999 — 2000
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Leeds Metropolitan University
Fine Arts , Painting , 1996 — 1999
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The University of Manchester
Foundation , Fine Art , 1995 — 1996
Additional Information
Matthew Barton’s Websites:
Matthew Barton’s Interests:
New technology, Non Profits, Direct Online Marketing, Illustration,
Matthew Barton’s Groups:
The Taproot Foundation
The Pint Series
AIGA
Studio 5
As Green As It Gets
The Pint Series
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Email Marketing Roundtable -
The Unofficial Old Rugbeian Group -
Web Design & Interactive Media Networking Group -
AIGA Raleigh
Matthew Barton’s Contact Settings
Interested In:
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
