Matthew Barton

Current

• Online Marketing Consultant | Interactive Designer at Waite Creative

Past

• Senior Interactive Designer at Brooks Bell Interactive
• Head of Interactive Department at Sperry Associates
• Interactive Designer at Vertebrae Studio

• Junior Designer at Benefit Cosmetics

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1 more...

Education

• FIDM
• Leeds Metropolitan University
• The University of Manchester

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Recommended

12 people have recommended Matthew

Connections

121 connections

Industry

Design

Matthew Barton’s Summary

Online Design & Marketing Skills:

Interactive Design, User Interface Design, Direct Online Marketing

Technical Skills:

Actionscript, XHTML, CSS, Adobe Creative Suite (PS, IL, FW, FL, DW) Wordpress Web Platform

Team Work

Project management and organizational skills. Excellent communication skills.

Matthew Barton’s Specialties:

Interactive Design, User Interface Design, Direct Online Marketing

Matthew Barton’s Experience

• Online Marketing Consultant | Interactive Designer

  Waite Creative

  (Design industry)

  October 2008 — Present (1 year 2 months)

  Services
  
  Waite Creative delivers tangible results including increased sales, consumer retention, ultimately increasing a company's ROI.
  
  We conceptualize, design and deliver interactive marketing tools such as:
  
  1. Interactive design
  2. Direct Online Marketing Design
  3. Direct Online Marketing Consultation
  
  
  Matthew has a proven track record of delivering tangible results whether it be increased e-commerce sales, click-through-rate, or consumer retention, ultimately increasing a company’s ROI.
  
  Matthew is able to conceptualize, design, and deliver interactive marketing tools such as:
  
  Websites
  Microsites
  Registration paths
  Email campaigns
  Banner ads
  
  Direct Online Marketing Strategy
  
  Utilizing the latest theories in the evolving direct online marketplace,
  
  Consulting for Online Marketing Campaigns
  
  Waite Creative provides consultations for organizations of all sizes that need to improve their direct online marketing campaigns.

• Senior Interactive Designer

  Brooks Bell Interactive

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  June 2007 — October 2008 (1 year 5 months)

  Developed online advertising strategies for national clients such as AOL, Wall Street Journal and Consumer Reports.
  
  Designed websites and micro-sites - utilizing cutting edge direct online marketing philosophy to increase ROI
  
  Developed rich user experience for registration paths for subscription focused clients.
  
  Built Flash based advertising vehicles with Actionscript 2.0
  
  Spearheaded the design and building of the new company portfolio and CMS using Backpack by 37signals.com

• Head of Interactive Department

  Sperry Associates

  (Partnership; 11-50 employees; Management Consulting industry)

  May 2006 — June 2007 (1 year 2 months)

  Responsible for the maintenance of over 20 websites
  
  Designed and managed the development of ten site designs and redesigns
  
  Managed six developers (from .php developers to action-script programmers)
  
  Developed proposals cost estimates for new websites and website redesigns
  
  Proposed and project managed server migration to be more efficient
  
  Leveraged the latest technology with .xml Flash and .php to product a rich user experience with large databased inventory
  
  Developed process for website development, design, and website maintenance

• Interactive Designer

  Vertebrae Studio

  (Design industry)

  May 2001 — June 2007 (6 years 2 months)

  Set up interactive design company specializing in small businesses
  
  Responsible for all aspects of company: design and production, sales and marketing, client management.
  
  Made profit within first year with 10 clients and expanded number of clients served to 25 by 2005
  
  Consistently delivered web, print, and interactive collateral material to clients on-time and within budget
  
  Maintained successful professional relationships with many repeat customers.

• Junior Designer

  Benefit Cosmetics

  (Privately Held; 201-500 employees; Cosmetics industry)

  January 2000 — September 2000 (9 months)

  Participated in all aspects of design, from product development, package design, and advertising
  
  Developed, with the creative department, new seasonal lines of products

Matthew Barton’s Education

• FIDM

  A.A. , Visual Comminication , 1999 — 2000

• Leeds Metropolitan University

  Fine Arts , Painting , 1996 — 1999

• The University of Manchester

  Foundation , Fine Art , 1995 — 1996

Additional Information

Matthew Barton’s Interests:

New technology, Non Profits, Direct Online Marketing, Illustration,

Matthew Barton’s Groups:

The Taproot Foundation
The Pint Series
AIGA
Studio 5
As Green As It Gets
The Pint Series

•    Email Marketing Roundtable
•    The Unofficial Old Rugbeian Group
•    Web Design & Interactive Media Networking Group
•    AIGA Raleigh

Matthew Barton’s Contact Settings

Interested In:

• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch