Matthew West

Current

Social Media Manager at DS SolidWorks Corp.

Past

eBusiness Manager at Circuit City
Assistant Online Creative Manager at Circuit City
Consumer Product Editor at Circuit City

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Education

Virginia Commonwealth University

Recommended

4 people have recommended Matthew

Connections

322 connections

Industry

Computer Software

Websites

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Matthew West’s Summary

Matthew West’s Specialties:

Social media and social networking, Web 2.0 development, technology solutions, industry analysis, brand voice and messaging, targeted communication.

Matthew West’s Experience

Social Media Manager

DS SolidWorks Corp.

(Public Company; DASTY; Computer Software industry)

June 2008 — Present (1 year 6 months)

• Establish company strategy for current and future social computing projects
• Interact with SolidWorks users to identify potential issues and improvements
• Serve as social computing evangelist and advisor for SolidWorks Corp. and other Dassault Systems brands
• Track and measure brand awareness/activity online and in social spaces
eBusiness Manager

Circuit City

(Public Company; 10,001 or more employees; CC; Retail industry)

July 2007 — June 2008 (1 year )

• Develop new social media/networking and content vehicles for website with over 400 million visits and over $1.2 billion in sales annually
o Drive website video tutorial program and strategy
o Concept and execute company blog strategy
o Responsible for circuitcity.com educational strategy
o Currently developing YouTube/user-generated content program
• Work with third-party content providers to deliver rich media product information to customers
• Serve as industry analyst and represent circuitcity.com at industry events
Assistant Online Creative Manager

Circuit City

(Public Company; 10,001 or more employees; cc; Retail industry)

January 2004 — August 2007 (3 years 8 months)

• Set editorial standards for the website, establishing direction for new copy pieces, and working with copywriters to improve their writing skills. Gave final approval for all non-promotional copy.
• Trained copywriters on technology issues, facilitating the flow of industry news, acting as an in-house technology analyst and consultant.
• Worked with merchandising, marketing and print creative groups in an advisory role, helping them understand the products they deal with and providing industry analysis.
• Managed four copywriters TV, audio and video categories. Managed phrasing, brand voice and creative endeavors while understanding relevance of features, functions and benefits to consumer.
• Edited, managed, and acted as content lead on web projects. Translated TV, audio and video merchandising business and marketing objectives to customer-facing site solutions, including elements such as promotional wording and site placement for maximum sales benefit.
Consumer Product Editor

Circuit City

(Public Company; 10,001 or more employees; cc; Retail industry)

August 2000 — January 2004 (3 years 6 months)

• Managed daily operations of company technology lab, ensuring that lab was stocked with examples of current technologies and handled relationships with technology vendors
• Helped company buying group understand new products and technologies, paying particular attention to ease of use and potential return factors
• Represented Circuit City in interactions with industry groups, such as the Intel Ease of Use Roundtable