Matt Schoch

Current

• Content Manager, General Audience and Plus Programming at Public Broadcasting Service

Past

• Web Editor at Newspaper Association of America
• Web Editor at Association for Financial Professionals

Education

• University of Maryland College Park

Connections

59 connections

Industry

Media Production

Websites

• My Company

Matt Schoch’s Experience

• Content Manager, General Audience and Plus Programming

  Public Broadcasting Service

  (Privately Held; Financial Services industry)

  August 2008 — Present (1 year)

• Web Editor

  Newspaper Association of America

  (Privately Held; 51-200 employees; Insurance industry)

  September 2007 — July 2008 (11 months)

  Responsible for all content on various NAA Web sites. Instituted Web governance policy and editorial strategy for NAA.org, including bi-weekly editorial meetings. Developed regular Web analytics reports and analysis, disseminated to senior staff. Coordinate production and delivery of multiple E-newsletters. Designed and updated Web graphics. Reported and produced new series of podcasts covering NEXPO conference. Developed process and template for streaming video. Currently working with vendor to develop community site, including forums, blogs, photo galleries and file sharing.

• Web Editor

  Association for Financial Professionals

  (Media Production industry)

  May 2002 — September 2007 (5 years 5 months)

  Managed national association’s 14,000-page Web site. Developed spin-off Web sites, ChinaForum.com and CorporateTreasurers.org. Wrote small news briefs, abstract news stories and research and developed other content for daily posting of treasury and cash management-related news. Developed and maintained strategic plan for Web content. Increased Web traffic from 45,000 unique users per month in May 2004 to 105,000 users in April 2006. Introduced audio, video and other multimedia to Web site. Edited and designed two weekly financial e-newsletters sent to AFP members. Designed and updated Web graphics. Managed and produced live television studio set at AFP conference. Designed AFP online store marketing model and ads which have led to more than 100% increase in book revenue. Coordinated transition of association’s book library to print-on-demand vendor. Contributor to monthly magazine, AFP Exchange. Served as project manager for AFP Pinnacle Award.

Matt Schoch’s Education

• University of Maryland College Park

  1997 — 2001

  Activities and Societies:

  Sports reporter and anchor, UMTV

Additional Information

Matt Schoch’s Websites:

• My Company

Matt Schoch’s Contact Settings

Interested In:

• consulting offers
• expertise requests
• getting back in touch