
Sustainability Consultant & Marketing Strategist
San Francisco Bay Area

Sustainability Consultant & Marketing Strategist
San Francisco Bay Area
I am a sustainability consultant and marketing strategist with 9 years of diverse work experience and demonstrated experience in implementing complex solutions for large corporations and start-ups.
I started my career in wholesale and retail fuels at BP, where in one project I saved them $200,000 in 12 weeks. I know how to analyze a businesses' carbon footprint. I also know how to drive on-line business through my internet marketing experience.
My main interest within sustainability concerns water scarcity and quality. Recently, I wrote a white paper on sustainable water use for the commercial sector.
I am looking for a sustainability-related role in a management consultancy, sustainability consultancy, or in a company that is growing.
sustainability consulting,
strategy,
water scarcity & quality,
water recycling & reuse technology,
carbon footprinting,
water footprinting,
profit analysis,
web development,
strategic marketing,
creative thinking
(Privately Held; Management Consulting industry)
August 2009 — Present (5 months)
Strategic Sustainability Consulting provides organizations with the tools and expertise they need to actively manage their social and environmental impacts, helping under-resourced organizations implement sustainable solutions usually reserved for large, multinational companies.
• Certified SSC Green Auditor – trained in employee and site surveys, carbon footprint analysis and reporting. I work with organizations who need help reducing their environmental impacts. Find out more at: http://www.sustainabilityconsulting.com/greenaudit.
(Privately Held; Publishing industry)
2009 — Present (less than a year)
Here are some links to recent articles:
http://www.triplepundit.com/2009/11/adam-werbach%E2%80%99s-strategies-for-sustainability/
http://www.triplepundit.com/2009/11/how-are-we-going-to-solve-the-water-and-sanitation-crisis/
http://www.triplepundit.com/2009/11/is-bottled-water-a-dead-man-walking/
(Privately Held; Management Consulting industry)
January 2009 — August 2009 (8 months)
Involved in numerous sustainability projects, among them:
• Authored 120-page white paper on sustainable water use for commercial, industrial and institutional clients; was interviewed for podcast, http://tinyurl.com/yjpn6hp. Interviewed founder of the Water Footprint Network.
• Co-authored sustainability guide for Neighborworks America (www.nw.org/green) on energy efficiency, green building, waste and commuting.
• Analyzed water risks of a major mining company to enable them to qualify for the Dow Jones Sustainability Index. Identified high-risk sites providing recommendations for more sustainable water use.
• Compared various sustainability frameworks with the Global Reporting Initiative (GRI) for a mining company.
(Privately Held; Staffing and Recruiting industry)
February 2009 — June 2009 (5 months)
Bright Green Talent aims to better the world by helping people find green, meaningful careers.
• Developed internet marketing strategy, prioritized key metrics and implemented plan.
• Guided team through new website launch, transforming SEO, Blog and Social Media: in 3 months, secured 50% increase in web visitors, 500% increase in blog visitors and Alexa went from 700k to 200k.
• Encouraged team to identify new target markets, helped reposition company brand.
(Photography industry)
2003 — 2008 (5 years )
• Founded profitable international business and devised an effective marketing and sales strategy – achieved 30% increase per annum in gross sales over three consecutive years from a very successful first year.
• Demonstrated resourcefulness for generating and converting leads and created my own personal brand.
• Exposed to the “front-line” of hundreds of high-budget marketing campaigns, providing a unique perspective on advertising, branding and positioning. Executed complex assignments for Sprint wireless, Pottery Barn and others and managed several employees on shoots.
(Public Company; BP; Oil & Energy industry)
2001 — 2002 (1 year )
• Implemented B2B intranet website in BP UK’s retail business: this increased efficiency of fuel ordering and other processes between head office and 1,300 company-owned and dealer-owned fuel stations.
• Engaged and excited internal and external stakeholders, achieving buy-in for new intranet through personal site visits, surveys, education and outreach.
(Public Company; BP; Oil & Energy industry)
February 1999 — April 1999 (3 months)
• Analyzed profitability of BP France’s wholesale oil products business, representing $10,000,000+ in revenue; completed project in 12 weeks, saving more than $200,000.
• Received a personal commendation from the chairman of BP.
(Public Company; WFC; Financial Services industry)
1998 — 1998 (less than a year)
Integrated Marketing 2008 — 2008
Strategy and Planning, Market Research, SWOT Analysis, Internet Marketing, Brand Building, Positioning, Social Media
Fine Art, Photography 2007 — 2008
One of 20 accepted out of 600 applicants.
BA , Economics/Int'l. Area Studies; Concentration: Europe , 1996 — 2000
Magna Cum Laude (GPA 3.8), Dean's Honor List
Economics, French Geography, French History, French Language 1998 — 1999
All coursework in French.
1992 — 1996
Environmental Issues, Sustainability, Green Jobs, Sustainable Business, Green Careers, Cleantech, Mountaineering, Mountain-Biking, Skiing, Tennis, Reading, Modern Art, Photography, Travel and Volunteering.
Net Impact (http://www.netimpact.org)
• Fluent business French. US & EU work authorization.
• 2006 Marin Arts Council Career Grant Recipient (Photography Prize).