Creative Direction – Team Leadership – UX Research & Design – Social Media & Product Strategy
Greater New York City Area
- Past
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- Director, Products & User Experience at Piczo
- Director, User Experience at Piczo.com
- Manager, User Experience & Design at Hi5.com
- Lecturer - Web Design at CSU East Bay
- UI Designer at Plurimi
- Web Developer, Project Manager at Marketwatch.com
- Education
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- John F. Kennedy University
- Northwestern University
- Recommended
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6 people have recommended Matthew - Connections
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- Industry
- Internet
- Websites
Matthew Purdon’s Summary
Creative Internet Professional with 12+ years of expertise in front-end web design and development practices for new and existing consumer focused web applications. Extremely skilled at building and managing high performance product and design teams to define & implement features that directly impact core business metrics. Combines creative insights, user-centered design practices, usability research and real-world analytics to drive multiple product iterations to reach long-term strategic visions. Assumes responsibility to complete multiple simultaneous projects within time and budget constraints. Uses frequent communication to forge relationships and build consensus with cross-departmental stakeholders and external partners.
Selected Career Highlights
• Design & Launch new virtual economy subscription service for Piczo
• Increase Piczo’s US Uniques & Pageviews by 100% in 6 months
• Initiate internationalization strategy that helped grow Hi5 from 18 to 24 million uniques
• Build and lead UED teams for both Piczo & Hi5
• UI design for PRISEM that results in Plurimi’s first major sales.
• Providing UI design improvements to increase sales for Chevron’s web lubricants division
• Implement all technical elements of $21 million relationship between CBS Marketwatch & AOL.
Matthew Purdon’s Specialties:
creative direction, user experience, interaction design, product strategy, product management, user-centered design, building and leading teams
product requirements, system flows, wireframes, prototypes, personas, usability studies, templates
HTML, CSS, Javascript, Flash, Photoshop, Illustrator
Matthew Purdon’s Experience
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Director, Products & User Experience
Piczo
(Privately Held; Internet industry)
January 2008 — February 2009 (1 year 2 months)
• Collaborate with engineering teams to define quarterly product roadmap and bi-weekly release schedule
• Analyze core business metrics for each product release to determine effectiveness and define improvements
• Write product requirements for new product initiatives and partner integrations
• Conducted quantitative and qualitative research to define new “gaming” product and pricing model
• Develop and design new viral products for the Piczo community
• Lead the development of Piczo Platform API, avatars, point system, awards, levels and virtual economy -
Director, User Experience
Piczo.com
(Internet industry)
September 2006 — December 2007 (1 year 4 months)
• Direct product design strategy and manage 6 person UED team
• Revise information architecture and implement first consistent site navigation
• Lead redesign of core website builder product to improve usability and modularity
• Design new Piczo Zone product with over a million user-generated assets and new revenue opportunities
• Design and launch 3 new home pages and partner integrations for video, widgets, games, and slideshows
• Design and implement new features for friend updates, message box, site ratings engine and site templates
• Oversee the design and implementation of over 20 marketing and advertising partner micro sites
• Lead development of new brand guidelines and oversee major visual redesign of site.
• Effectively negotiate contract and budgets for outsource design projects. -
Manager, User Experience & Design
Hi5.com
(Design industry)
October 2005 — September 2006 (1 year )
Hired and managed 4 person UED team to conduct research, implement new designs and improve usability.
• Redesigned new home page with new information architecture for site navigation
• Converted site from HTML4 & tables to XHTML & CSS with new visual design
• Developed RIA strategy using AJAX technologies to improve user experience and site performance
• Conducted user focus groups and usability testing of current services
• Catalyzed strategic planning to internationalize into Spanish Language with localized music content
• Designed UI for photo-sharing, music & photos applications
• Re-designed profile pages to allow for user customization
• Improved Search UI to increase page views by 20%
• Created personas to model user behavior and drive design -
Lecturer - Web Design
CSU East Bay
(Educational Institution; Higher Education industry)
January 2000 — June 2006 (6 years 6 months)
Taught undergraduate and graduate degree students in Electronic Arts. Advised students on BFA projects and participated in critiques for traditional art students. Advised MA students on collaborative thesis projects in online community, digital storytelling and mobile devices. Classes taught include:
• Basics of New Media – art fundamentals using Photoshop and Illustrator
• Art for the Web – web design using HTML, CSS, DreamWeaver & Fireworks
• Advanced Art for the Web – interface design and Adv. Interactivity in Flash
• History of Art & Technology – technologies effect on consciousness and culture
• Senior Multimedia Projects – guide students working on video, animation and interactive projects
• Professional Practices – portfolio preparation and professional practices -
UI Designer
Plurimi
(Internet industry)
2000 — 2002 (2 years )
Designed SaaS web application for integrated energy bidding system with messaging and customer analytics.
• Collaborated with product manager and programming team on produce specifications
• Created system flows, wire frames, front-end code, logo and marketing material.
• Created customized workflows and screens for client-specific installs. -
Web Developer, Project Manager
Marketwatch.com
(Design industry)
1998 — 2000 (2 years )
Project Manager, Development - Fifteen Months
Oversaw staff of 7 developers to implement portfolio web application, in-house tools and co-branded content.
• Responsible for implementation of all technical elements for $21 million 3-year relationship with AOL
• Managed co-branded sites, news feeds, and multimedia for AOL, CompuServe, Netscape and Yahoo
• Launched integration of first video reporting modules and new stock portfolio application
Web Applications Developer - Ten Months
Responsible for building 2nd generation content management system for archiving articles, publishing news feeds, and providing various data tools for staff writers using Perl, VB Script, JavaScript & HTML.
Matthew Purdon’s Education
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John F. Kennedy University
MFA , Painting & Interactive Art , 2000 — 2005
GPA 3.9
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Northwestern University
BS in Communications , Theatre & Creative Writing , 1990 — 1994
GPA 3.8
