Matthew Nistor

Senior Web Analyst at Gilt Groupe

Location: Greater New York City Area
Industry: Apparel & Fashion

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Matthew Nistor's Overview

Current

Senior Web Analyst at Gilt Groupe

Past

Senior Manager of Web Analytics at J.Crew
Associate Director - Web Analytics at Fitch Ratings
Technical Analyst at Conde Nast Publications

Problem / Systems Analyst at Western Union Payment Services

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Education

New York University - Leonard N. Stern School of Business
Oakland University

Recommendations

15 people have recommended Matthew

Connections

353 connections

Data Driven Web Analytics professional and MBA graduate specializing in KPI development (Omniture, Coremetrics, Google Analytics), Data Mining (SQL Server, Oracle) and Manipulation (Excel Macros & Visual Basic (VBA)). Masters Level Coursework in Data Mining, Modeling, Regression and Multivariate Analysis, Consumer Behavior and Luxury Marketing.

Senior Web Analyst

Gilt Groupe

Privately Held; 1001-5000 employees; Internet industry

April 2013 – Present (2 months) Greater New York City Area

Senior Manager of Web Analytics

J.Crew

Privately Held; 5001-10,000 employees; JCG; Retail industry

May 2012 – March 2013 (11 months) Greater New York City Area

* Drive Direct Marketing Strategy through KPI Analysis and Optimization 
* Forecast and Budget Multi-Channel Direct Marketing KPI’s
* Develop Web Analytics KPI’s, Best Practices and Strategy Across Marketing, Social and Technology teams
* Automate Reporting through Excel VBA and Omniture Report Builder
* Ad-Hoc Data Analysis through Omniture

Associate Director - Web Analytics

Fitch Ratings

Privately Held; 1001-5000 employees; Financial Services industry

June 2009 – May 2012 (3 years) Greater New York City Area

* Lead Coremetrics web analytics implementation agile project through the use of Mingle and Project on a global website
* Increase number of qualified leads for sales and business development teams
* Improve offsite ad banner and email blast campaign effectiveness through tracking with Coremetrics
* Analyze user behavior metrics from Coremetrics, Google Analytics or internal Oracle databases to provide actionable recommendations for global stakeholders
* Create SQL queries with Oracle SQL Developer for data extraction and manipulation
* Collaborate with business groups with diverse business objectives to create and revise KPI dashboards
* Manipulate data through the use of advanced Excel techniques (Macros, VBA, Vlookup, Pivot Tables)
* Teach internal stakeholders and document best practices for web analytics tool usage
* Automate previously manual reporting processes
* Provide SEO recommendations and competitive analysis

Technical Analyst

Conde Nast Publications

Privately Held; 1001-5000 employees; Publishing industry

June 2006 – September 2008 (2 years 4 months) Greater New York City Area

* Maximized marketing campaign effectiveness by analyzing web metrics using WebTrends Analytics & Google Analytics
* Improved client inquiry response and resolution time through creation and management of web form submission process
* Collaborated across internal and external multifunctional teams in order to achieve timely project delivery
* Created SQL queries using Microsoft SQL Server to provide stakeholders with marketing campaign statistics
* Reduced site errors by performing QA of data capture forms and overall site functionality using Mercury Test Director and Quality Center
* Administration, deployment & troubleshooting of publication marketing web sites Windows IIS Web server software
* Used and Configured CDN Akamai Technologies for storage and streaming of media files
* Created and Managed Mobile SMS Campaigns using Motricity Mobile Software

Problem / Systems Analyst

Western Union Payment Services

Public Company; 10,001+ employees; WU; Financial Services industry

May 2005 – June 2006 (1 year 2 months) Greater New York City Area

* Used Microsoft SQL Server Query Analyzer to Create and Modify SQL queries
* Webmaster of Speedpay Intranet site and http://www.speedpay.com
* Collaborated with clients and their respective Speedpay project manager
* Supported client / server & desktop versions of the Speedpay payment processing application
* Analyzed automated process logs to aid in troubleshooting
* Monitored, troubleshot, and performed corrective measures on: Automated Processes (Payment & Customer File Processing), Crystal Reports, MQ, NDM, FTP Connections, IVR/VRU/Telephone servers and systems

Google Analytics Individual Qualification (IQ)
- Google Analytics
- January 2013 to June 2014

MBA, Business Analytics & Marketing

New York University - Leonard N. Stern School of Business
- Data Mining
- Regression and Multivariate Analysis
- Luxury Marketing
- Consumer Behavior