Matthew Singer

Current

• Independent Professional at Matthew Singer - Consulting (Self-employed)

Past

• Catering Sales Manager at Califorrnia Culinary Academy - Subsidiary of Career Education Corporation
• Co-Chairman at San Francisco Private Dining Venues
• Event and Kitchen Manager at Sodexho - California Academy of Sciences

• Owner and Principal at Black & White Catering (Sole Proprietorship)

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Education

• Golden Gate University
• Culinary School - California Culinary Academy
• University of California, Berkeley

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Recommended

3 people have recommended Matthew

Connections

95 connections

Industry

Events Services

Matthew Singer’s Summary

• Entrepreneurial and skilled professional with 20+ years of experience contributing to the profitability and viability of successful companies through outstanding marketing, client development, event planning, and team building expertise.

• Superb communicator with proven track record for building and nurturing long-term relationships with clients, business associates, and vendors and communicating comfortably with large groups.

• Innovative and creative thinker with talent for designing and developing marketing materials and new customer programs to generate increased sales.

• Analytic and focused individual with ability to identify new marketing opportunities, track campaign effectiveness, develop written procedures and guidelines to enhance internal communications, and create timelines for work product and flow. Proficient with IBM and Apple operating systems and Microsoft Office Suite software.

Marketing/Business Development • Client Relationship/Program Development • Event Planning
Compelling Presentations • Self-starter/Independent • Networking • Process Enhancement
Material Design/Creation • Vendor Communication/Collaboration • Analytic/Focused

Matthew Singer’s Specialties:

Sales and event coordination, contract negotiation, client relations, problem solving, product development, business development.

Matthew Singer’s Experience

• Independent Professional

  Matthew Singer - Consulting (Self-employed)

  (Self-Employed; Myself Only; Marketing and Advertising industry)

  June 2007 — Present (1 year 2 months)

  Advising small business clients in developing strategic marketing and management processes to enable them to utilize available resources effectively and efficiently.
  
  Marketing and Market Segments
  • Developed and conducted a branding survey for a major San Francisco Arts organization.
  • Compiled and configured survey data for further analysis of rebranding the organization.
  • Researched and analyzed Web 2.0 marketing techniques such as blogging, podcasting, affliliate marketing, pay per click advertising, and web design functionality.
  
  Strategic Management
  • Researching and analyzing strategic alternatives for a realtor to minimize downside economic impact periods.
  • Developing a five and ten year plan to enhance client’s business opportunities, decrease reliance on traditional real estate business models, and enable greater work-life efficiencies.

• Catering Sales Manager

  Califorrnia Culinary Academy - Subsidiary of Career Education Corporation

  (Public Company; 201-500 employees; CECO; Consumer Services industry)

  September 1996 — May 2007 (10 years 9 months)

  Increased sales between 10-15% annually.
  Sold, booked, planned and managed events for major corporate clients
  Created strategic marketing programs increasing company’s exposure to new and existing clients.
  Advanced company's public image through public outreach, social and professional networking.
  Developed specialized sales tools such as interactive cooking programs to highlight the Academy’s mission, enhance client experiences, and provide new sources of revenue.
  Improved client contract negotiations by balancing client budgetary constraints, and need to increase company revenue goals.
  Surpassed company sales targets by developing long-standing client relationships, resulting in repeat business.
  Designed and implemented integrated client contract and internal logistics software application to streamline client and internal communications.
  Established protocols and procedures for enhancing internal relations.

• Co-Chairman

  San Francisco Private Dining Venues

  (Non-Profit; 11-50 employees; Food & Beverages industry)

  April 2001 — April 2004 (3 years 1 month)

  Best Practices and Networking Organization
  
  A networking organization designed to generate industry leads and marketing opportunities for membership restaurants and event spaces. Met on a monthly basis to discuss marketing prospects. Generated referral opportunties through development of a comprehensive website of member restaurants and event facilities.
  
  Responsible for lead role in handling the daily business of the organization, and ensuring the consistency of the organizations mission statement.

• Event and Kitchen Manager

  Sodexho - California Academy of Sciences

  (Public Company; 10,001 or more employees; Food & Beverages industry)

  June 1995 — May 1996 (1 year)

  • Oversaw and administered food operations, event design and logistics for specialty events incorporating animal and aquatic themes to customize the environment.
  • Developed specialty event menus and daily café menus designed to increase customer satisfaction, and expand marketing opportunities for Sodexho and the Academy of Sciences.
  • Supervised six daily workers for the café, and supervised the on-call event staff to meet the high expectations of café customers and event clientele.

• Owner and Principal

  Black & White Catering (Sole Proprietorship)

  (Sole Proprietorship; Myself Only; Food & Beverages industry)

  June 1982 — May 1996 (14 years)

  • Worked with high profile clients such as the President of Stanford to create unique and memorable events incorporating their entertaining style and enhancing their guests’ experiences.
  • Developed networking opportunities for additional revenue sources by establishing long-standing relationships with clients.
  • Developed internal event procedures and policies designed to ensure seamless operations.
  • Through fostering positive interactions with event staff, administered a team providing superior service to meet or exceed clients’ expectations.
  • Development of a relational database application designed to track client events, inventory and ordering, client billing, and event logistics.
  • Designed and executed innovative events, incorporating food, florals and art to enhance the experience.

Matthew Singer’s Education

• Golden Gate University

  MBA, Business Administration, 2006 — 2006

  International study trip: Hong Kong, Shenzhen, Shanghai.
  
  Strategic Planning Project: Pacific Gas & Electric, Streetlight Division (Energy Industry).
  
  Developed the Strategic Marketing Plan of our strategic business plan for a division of a major corporation within California. The project dealt with developing a strategic plan focusing on innovative approaches to enable the division to be the preferred service provider within their service territory, and to align them with the strategic mission of their parent company to be the premier utility within the United States.

• Culinary School - California Culinary Academy

  Culinary Arts, Culinary Arts, 1983 — 1984

• University of California, Berkeley

  Bachelor Arts, Sociology, 1980 — 1982

Additional Information

Matthew Singer’s Interests:

Founding member and past co-chairman of San Francisco Private Dining Venues, an association of private dining professionals tasked with developing networking opportunities to increase revenue potential. Certified Chef Extensive Global Travel Open Water Dive Certification

Matthew Singer’s Contact Settings

Interested In:

• expertise requests
• business deals
• reference requests
• getting back in touch