
Unapologetic Creative
Greater St. Louis Area

Unapologetic Creative
Greater St. Louis Area
If there’s any truth to the power of a first impression, then this sentence is a wasted opportunity. I should’ve put a zinger right up front. From the very first word, this introduction should’ve melted your face until it dripped down your shirt and gummed up your keyboard. But what did I put instead, limply leading the way? The word "if".
IF!
Even in caps it’s the weakest of conjunctions!
It’s just that, practically speaking, in a few short blurbs I’m supposed to have you convinced that I’m a promising cross-discipline creative asset. And I’ve already blown my first impression and this subsequent opportunity to overcompensate. A better copywriter would’ve composed this paragraph entirely of adjectives and a better designer would have put this thing on a yellow background.
At this point, it probably doesn’t matter that I’ve obliterated the expectations of my colleagues and clients—you’ve probably stopped reading and I don’t blame you. You’ll never know that whether I’m acting as a creative lead, strategist, art director, or copywriter, I concoct novelty through experience. You’ll never read about how I tackle comunication challenges with media-conscious skill and passion. Even if you had made it this far, you would have seen the glaring typo in the previous sentence and removed me from all consideration. You see? I’ve done this to myself!
When I resubmit to you this introduction under a different name, I’ll relate my successful history at nimble marketing boutiques. I’ll point out my increasing levels of responsibility and breadth of exposure. I’ll make a compelling case for the mutual benefit of our partnership. I’ll suggest you visit my portfolio at www.babyimsorry.com. And I definitely won’t start with “if”.
I’m sorry,
Matthew D. Jensen
Unapologetic Creative
Bolstering novel schemes with flying buttresses of good ol' process-minded thinking.
(Public Company; Marketing and Advertising industry)
March 2008 — Present (3 months)
(Self-Employed; Myself Only; Marketing and Advertising industry)
May 2000 — Present (8 years 1 month)
Independent design and copywriting services. Clients included Crate Amps, Ernst & Young, National Ovarian Cancer Coalition, Metropolis St. Louis, and Engage Software.
(Privately Held; 1-10 employees; Marketing and Advertising industry)
October 2007 — March 2008 (6 months)
(Privately Held; 1-10 employees; Marketing and Advertising industry)
January 2006 — October 2007 (1 year 10 months)
Responsibilities included proposal & pitch development, collaborative concepting, user experience development, small team management, creative & art direction, storytelling, and production oversight. Clients included Monsanto, the St. Louis Rams, SeaPak Shrimp Co., and Sigma-Aldrich.
(Privately Held; 1-10 employees; Marketing and Advertising industry)
February 2004 — January 2006 (2 years)
Responsibilities included brand development, web & print design, process illustration, content development, usability testing, and various production duties. Clients included WebMD / Emdeon, Lexus, and SBPA / Sungard.
(Privately Held; 1-10 employees; Internet industry)
October 2001 — February 2004 (2 years 5 months)
Responsibilities included web & print design, CD packaging, photography, and copywriting. Clients included Winchester, The Foss Group, and the Downtown St. Louis Partnership.
BJMC, Magazine Journalism, Graphic Design, 1996 — 2000
Criminology / Social Deviance 1999 — 1999
argyles, grolsch, mirth, extremely vertical things, moustaches, downtempo, sharpies, guacamole, alex gross, suicide girls, funk, improv, creative writing, sushi, pinball, australia, fortean phenomenon, the squeeze play, juxtapoz, fortune cookies, photoshop, spy magazine, love