Matthew C. Torres

Search Engine Marketing Analyst at PriceGrabber.com

Location: Greater Los Angeles Area
Industry: Marketing and Advertising

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Matthew C. Torres's Overview

Current

Search Engine Marketing Analyst at PriceGrabber.com

Past

National Account Manager at RealPractice
Account Manager II at WebVisible
Account Manager at WebVisible

Analyst at WebVisible
Computer Technician at Geek Squad
Social Media Intern at SingularCity
Digital Imaging at Best Buy Associate

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Education

University of Arizona

Recommendations

18 people have recommended Matthew C.

Connections

313 connections

Websites

My name is Matthew C. Torres. I’ve been working in the online advertising sector for a couple of years. I have a combination of knowledge in paid search, social media, and search engine optimization. I'm a problem solver. I multitask and have the work ethic and drive of an entrepreneur. My passion is online advertising and building lasting relationships with my clients.

Goals: Continue to learn and try to get better every day.

Specialties

SEM, SEO, PPC, Online Advertising, Google AdWords, Google Analytics, Microsoft adCenter, Kenshoo, WordPress, Unbounce, Marchex, Acquisio, Client Relations, Social Media, Logistics, Merchandising, Multimedia Production.

Search Engine Marketing Analyst

PriceGrabber.com

Public Company; 51-200 employees; EXPN.L; Internet industry

April 2012 – Present (2 months) Greater Los Angeles Area

• Analyze performance metrics for keyword, creative ad text, and landing page data.
• Make recommendations for improvement surrounding overall performance of keywords.
• Analyze and optimize paid search bidding programs.
• Utilize bidding tools to optimize paid search campaigns.
• Work with in-house engineering team to enhance paid search reporting and automation.
• Develop relationships with Account Managers, Partners, and Vendors to facilitate day-to-day Search Marketing account operations including daily campaign management and bid optimization.
• Create and leverage reporting to improve account traffic, volume and profitability.
• Troubleshoot Search Engine Marketing (SEM) related issues.

National Account Manager

RealPractice

Privately Held; 11-50 employees; Internet industry

October 2011 – February 2012 (5 months) Orange County, California Area

Work collaboratively with other team members in Sales and Client Performance to retain and satisfy clients. Manage client communications, conflict resolution and manage all client details with our CRM, payment and tracking systems. Review all major client performance measures (i.e. SEM Campaigns, Landing Pages, Call Tracking Setup, etc.) to ensure quality standards and client expectations are met.

Work closely with the performance team in order to maintain a continuous knowledge of client/project status in order to identify potential issues and/or opportunities within or related to the client/project.

• Help maintain VIP clients.
• Work with high budget clients 10K+/month.
• Utilize different teams to help solve client’s issues in a timely manner.

Account Manager II

WebVisible

Privately Held; 51-200 employees; Online Media industry

May 2011 – October 2011 (6 months)

• Head Account Manager handling Husqvarna Co Op program.
• Manage over 115 accounts proactively via the customer touch plan.
• Developing relationships within a defined group of current revenue accounts.
• Maintain strong relationships with clients and co-workers and cross functional teams.

Account Manager

WebVisible

Privately Held; 51-200 employees; Online Media industry

October 2010 – May 2011 (8 months)

Account Coordination
• Resolving sales and fulfillment issues.
• Analyze campaign data as well as research, develop and propose changes to optimize performance.
• Produce Pipeline and Forecast reports as needed for management.
• Management and development of merchant accounts and will include coordination and execution of marketing campaigns and ongoing development of new opportunities for clients.
• Empower our clients with the knowledge necessary to actively engage in the management of their online interactive marketing and advertising.

Effective Relationship Building
• Developing relationships within a defined group of current revenue accounts.
• Consulting with clients on business needs.
• Provide a superior support system to ensure overall satisfaction and success.
• Maintain strong relationships with clients and co-workers.

Opportunity Management
• Making actionable and insightful recommendations for new products, services and enhancements (product participation).
• Quickly synthesize information and make solution recommendations.

Analyst

WebVisible

Privately Held; 51-200 employees; Online Media industry

February 2010 – September 2010 (8 months)

Account Coordination
Understanding the fundamentals of WebVisible products.
Liaison between WebVisible’s Channel Development, Operations and Engineering department and WebVisible’s Resellers to assist in providing solutions to issues related to day-to-day account activities.
Handle technical merchant enquires for Direct Customers and Resellers.
Field and resolve issues, call, emails, etc. for internal and external customers.
Channel requests for account review/management and inclusion on high profile account list to Media Operations and Account Management teams.

Effective Relationship Building
Maintaining Customer satisfaction by establishing and maintaining operations contacts within Reseller organizations.

Client Planning and Needs Assessment
Resolve product and service issues by identifying and researching the situation.
Identify alternate means of satisfying customer needs and recommending solutions.
Pulling campaign performance reports as needed for Reseller review.

Opportunity Management
Participate in regular operations calls with reseller to identify emerging trends in performance issues, as well as potential features enhancements, to better address these proactively.
Provide feedback on Operations and Engineering teams regarding service failures or Reseller development, up-sales and support initiatives.
Assist Creative Development when needed.

Computer Technician

Geek Squad

Public Company; 10,001+ employees; BBY; Information Technology and Services industry

December 2007 – July 2010 (2 years 8 months)

Responsible for creating logistics for customers' products. Diagnosed technical problems in numerous electronics. Worked with cross-platform operating systems.

Social Media Intern

SingularCity

December 2009 – April 2010 (5 months)

Learned different ways to tag articles using SEO. Learned and helped advertise with Social Media. Learned a lot about interactive advertising.

Digital Imaging

Best Buy Associate

June 2005 – September 2006 (1 year 4 months)

December 2006
Developed merchandising ideas for grab and go customers.

Facebook Fan Page Website
- January 2012 to February 2012
Team Members: Matthew C. Torres

Having a Facebook Fan Page is great, however building out a website designed for that page will help your page stand out.
American Transportation Services, Inc. SEM Campaign
- December 2011 to Present
Team Members: Matthew C. Torres

This is an online marketing campaign that helps ATSI produce leads from Google.

Bachelor of Arts, Business Communications

University of Arizona
- Theories of Mass Communication (COMM 409)
- Nonverbal Communication (COMM 415)
- Presidential Leadership and Communication (COMM 422)