Matt Haupt

Current

Assistant Digital Media Planner at Doner Advertising

Past

New Media Account Manager at WILX-TV
Account Executive at The State News
Resident Mentor at Michigan State University

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Education

Michigan State University
Michigan State University
Sterling Heights High School

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Recommended

2 people have recommended Matt

Connections

155 connections

Industry

Online Media

Websites

My Blog

Matt Haupt’s Summary

After graduating from Michigan State University with his bachelors in Advertising, Matt Haupt has focused on the world of digital, social and emerging media.

He has worked on both in digital sales for a local Lansing television station, as well as, digital planning for one of the top independent advertising agencies in the nation, working on accounts in the casual dining, packaged good, quick-serve restaurant, housewares, retail and security industries (both B2C and B2B).

Matt is an early adopter of social media platforms across the web and recently started his own personal blog at the end of 2008 which covers his thoughts on social and digital media issues and marketing techniques.

He hopes to one day consults businesses on entering the social and digital media space the right way, that will both contribute to the company/brand's long term goals and be valuable to the users that are currently in the space.

Matt Haupt’s Specialties:

Social Media, Social Networking, Digital Media, Emerging Media, Mobile, Interactive Media, Advertising, Marketing, Public Relations, Community Relations, Digital Strategy, Social Strategy, Blogging, Facebook, LinkedIn, Twitter

Matt Haupt’s Experience

Assistant Digital Media Planner

Doner Advertising

(Privately Held; Marketing and Advertising industry)

June 2008 — Present (1 year 7 months)
New Media Account Manager

WILX-TV

(Public Company; 51-200 employees; Broadcast Media industry)

September 2007 — May 2008 (9 months)

Generate New Media (desktop application, website and cell phone site) revenue, Web Site traffic growth and development, New Media traffic management
Account Executive

The State News

(Non-Profit; 51-200 employees; Newspapers industry)

January 2006 — August 2007 (1 year 8 months)

Generate Print and Web revenue, account planning and management
Resident Mentor

Michigan State University

(Educational Institution; 10,001 or more employees; MSU; Higher Education industry)

January 2005 — May 2005 (5 months)

Wonders Hall - 6th North

Matt Haupt’s Education

Michigan State University

Masters , Advertising , 2009 — 2011 (expected)

"New Media Drivers License" course - currently taking
Michigan State University

Bachelors , Advertising , 2003 — 2007

Activities and Societies:

Residence Life (Resident Mentor)
MSU Advertising Association
Student Coordinator 2007 MSU Housing Fair (Dept. of Student Life)
Sterling Heights High School