Matt Hames

Current

• Social Media Strategist at Eric Mower and Associates

Past

• Senior copywriter at SKM Group
• Marketing Specialist at Viatran Corporation
• Senior copywriter at Bates Toronto

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Education

• University of Toronto at Mississauga - Erindale College
• Humber College

Recommended

8 people have recommended Matt

Connections

305 connections

Industry

Marketing and Advertising

Websites

• Share Marketing
• Full-service marketing
• Matt on Twitter

Matt Hames’s Summary

The internet has changed a lot of things. So-called Web 2.0 tools (of which LinkedIn is an example) have silently changed the language of the Internet.

We don't update our profile on the Facebook website. Or upload videos to the YouTube website. We don't even think of these places as websites. They are different from anything we're used to in marketing because they have newly developed content that isn't advertising supported.

Consider: the cost of watching Lost on ABC is that it's advertising supported. We agree to watch ads to see the show for free (it's sent over the air for free).

The content in these places (YouTube, Facebook, LinkedIn) are created not to be ad supported. Content is created because People like to share.

That's why these tools are becoming a big part of all our lives. Marketers that are used to interruptive marketing can't really figure out how to engage people here.

To me, it's simply a matter of hacking the agency model. And as the social media strategist, I think about ways to start hacking at EMA.

EMA is an integrated marketing communications agency with specialized expertise in public relations and public affairs, consumer advertising, brand promotion and business-to-business marketing. With offices in Buffalo, Rochester, Syracuse and Albany, N.Y., as well as Charlotte, N.C., Atlanta, Ga., and Sarasota, Fla., EMA serves clients throughout the United States. EMA also serves many of its clients through IN, a worldwide network of leading independent advertising agencies in more than 90 countries. In addition, EMA belongs to the American Association of Advertising Agencies and IPREX, a worldwide partnership of independent public relations firms. EMA has 250 professionals and estimated 2009 capitalized billings of $220 million.

Matt Hames’s Specialties:

ideas, concepts, content, social networking, branding, engagement, blogging

Matt Hames’s Experience

• Social Media Strategist

  Eric Mower and Associates

  (Privately Held; Marketing and Advertising industry)

  October 2006 — Present (3 years 2 months)

  For most of their existence, the websites of brands sucked. Now, thanks to the digital world, brands can have a presence without just having a website. I work with clients across all offices to create strategies for social media. Be it entering a community like Facebook, or starting a community from scratch with Ning, we create objectives, then execute on those objectives.

• Senior copywriter

  SKM Group

  (Public Company; 11-50 employees; Marketing and Advertising industry)

  September 2005 — October 2006 (1 year 2 months)

• Marketing Specialist

  Viatran Corporation

  (Privately Held; 51-200 employees; Mechanical or Industrial Engineering industry)

  January 2002 — October 2005 (3 years 10 months)

  I ran the marketing department. Coordinated trade-shows, from picking them, to doing the pre and post marketing for them. Also did the website and learned how to increase our organic search.

• Senior copywriter

  Bates Toronto

  (Marketing and Advertising industry)

  January 1998 — September 2002 (4 years 9 months)

  Worked at the Toronto office before it was closed down.

Matt Hames’s Education

• University of Toronto at Mississauga - Erindale College

  1998 — 2002

• Humber College

Additional Information

Matt Hames’s Websites:

• Share Marketing
• Full-service marketing
• Matt on Twitter

Matt Hames’s Interests:

Social media, curling, my family, reading, writing, working at a full-service ad agency. I also do speaking on social media, and have been hired by companies to teach social media to their staff.

Matt Hames’s Groups:

•    IT Specialist (27,000+ Information Technology Professionals)
•    Chief Marketing Officer (CMO) Network
•    Advertising Professionals
•    B2B Online Marketing
•    The Customer Collective
•    The Age of Conversation Authors and Fans
•    Tweeters
•    AIGA | the professional association for design
•    RecruitingBlogs.com Group
•    Social Network Professionals
•    Lodging Hospitality
•    Building a Better Buffalo
•    Web 2.0 Innovations in Learning
•    Social Media, Social TV, Monitoring, Mobile Social Networks, Marketing, Web 2.0, Enterprise 2.0, PR
•    Media World International
•    Eric Mower and Associates

Matt Hames’s Honors:

I one time won an Ontario Curling championship.

Matt Hames’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch