Matt Griffin

Current

Product Manager at Canonical

Past

Sr. Product Manager at Orbitz
Product Manager at Expedia Inc. / Hotels.com
Application Developer at Technology Consultant

Account Planning (Brand Strategy) Intern at The Richards Group
Analyst at American Airlines

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2 more...

Education

Baylor University - Hankamer School of Business
Baylor University
St. Mark's School of Texas

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Recommended

4 people have recommended Matt

Connections

256 connections

Industry

Internet

Websites

My Website

Matt Griffin’s Summary

Matt has a strong background in application development, product strategy, and product marketing. He has most recently acted as the product and general manager for an e-commerce business generating over $70MM in annual sales. Matt seeks to apply his technology, finance, strategy, and marketing experience to create and promote interesting consumer and business products and services.

- 10 years in application development
- 5 years of Internet application coding and technology consulting
- 4 years managing e-commerce products, consumer research, and financial benefit analysis
- 2 years of product marketing and business development
- Extensive experience in travel, online retail, mobile telecommunications, music industry, home improvement, and other durable good and services industries

Matt Griffin’s Specialties:

Consumer Marketing, Brand Strategy, Product Strategy, Product Marketing, Business Development, Sales, Client Management, Financial Analysis, Application Development, Mobile Applications, e-Commerce, Online Marketing, SEM/SEO, General Management, Consumer Research, Site Metrics

Matt Griffin’s Experience

Product Manager

Canonical

(Computer Software industry)

January 2009 — Present (7 months)
Sr. Product Manager

Orbitz

(Public Company; 501-1000 employees; CD; Internet industry)

April 2007 — November 2008 (1 year 8 months)

• Led strategy, product marketing, and roadmap creation.
• Constructed market and competitive analysis frameworks to make better strategic decisions.
• Analyzed and prioritized enhancements, operational improvements, and merchandising investments.
• Monitored site visitors, sales KPIs, and operational stats.
• Implemented features with a globally distributed team (Denver, Chicago, New Jersey, Tel Aviv, and Bangalore).
• Monitored financial performance and overall P&L. Collaborated with Finance on revenue forecasts.
• Identified and prioritized ways to generate demand, increase conversion, decrease operational costs, and improve the customer experience.
• Supported private label account managers with existing affiliate relationships and new business activities. Responded to RFIs/RFPs.
• Led an agile project team consisting of product managers, IA, design, and offshore developers. Created user scenarios, analyzed progress, and prioritized development tasks for each iteration.
Product Manager

Expedia Inc. / Hotels.com

(Public Company; 1001-5000 employees; EXPE; Leisure, Travel & Tourism industry)

September 2004 — March 2007 (2 years 7 months)

Led product strategy for Expedia and Hotels.com initiatives. Constructed business cases for e-commerce products.
• Constructed product roadmaps based on consumer research, site analytics, and competitive analysis. Implemented projects that exceeded conversion and gross bookings growth goals.
• Organized an extensive multi-city ethnographic study of consumer trip planning activities. Collaborated with the research group to formulate a framework for analyzing study results.
• Built SEO improvement roadmap for the Hotels.com affiliate platform. Instituted unique URL formatting. Unique meta content, hotel directories, and Google XML Sitemaps were planned for later phases.
• Member of mapping vendor contract negotiation team. Constructed financial models to evaluate complex pricing options.
• Created a private label mobile travel applications strategy leveraging existing Hotels.com infrastructure investments.
• Proposed and received executive approval for over $6MM in new projects.
Application Developer

Technology Consultant

(Information Technology and Services industry)

April 1998 — August 2004 (6 years 5 months)

Performed technology consulting and web application development services for small and large B2C and B2B companies. Clients included Compaq, BearingPoint, AT&T, Whataburger, and Dairy.com. Possess experience with many web programming languages (HTML, JavaScript, PHP, ASP, ColdFusion, Java, and Ruby on Rails), web/app servers (IIS and Apache), and databases (Oracle, MySQL, and MSSQL).
• Rebuilt Compaq’s world-wide intranet site for their telecommunications line of business. Created a content management system (CMS) and wrote content administration standards. Created and led training courses on using the CMS.
• Constructed a new co-located hosting infrastructure and migrated Whataburger Internet sites from their existing host.
• Managed a four-person team designing and developing Internet and intranet applications for Cingular customers and call center agents.
• Built and maintained the public website for Dairy.com (formerly INC2inc), a B2B raw materials marketplace.
Account Planning (Brand Strategy) Intern

The Richards Group

(Privately Held; 501-1000 employees; Marketing and Advertising industry)

May 2003 — April 2004 (1 year)

Monitored news, events, and trends in various industries including mobile telecommunications, home improvement, travel, and book sales. Analyzed findings and prepared research reports for clients.
• Planned consumer research projects for Nokia, The Home Depot, Coldwell Banker, Lexmark, Borders, Comcast and Accor Hotels. Research techniques included surveys, focus groups and in-situ field interviews.
• Defined brand strategies and presented brand briefings to creative teams.
Analyst

American Airlines

(Public Company; 10,001 or more employees; Information Technology and Services industry)

1998 — 1999 (1 year)

Matt Griffin’s Education

Baylor University - Hankamer School of Business

MBA , Business , 2001 — 2002

Selected as a top speaker in the business case competition.
Specialization in Information Systems Management.
Baylor University

BBA , Marketing and Information Systems , 1994 — 1998

Double major in Management Information Systems (MIS) and Marketing.

Activities and Societies:

Phi Gamma Delta, Baylor Student Foundation
St. Mark's School of Texas

1980 — 1994

Additional Information

Matt Griffin’s Websites:

My Website

Matt Griffin’s Interests:

Consumer Marketing, Brand Strategy, Product Strategy, Financial Analysis, Application Development, Strategy, Business Development, Internet Retail, On-Line Marketing, Search Engine Marketing, Search Engine Optimization, Advertising, General Management, Consumer Research, Mobile, LBS, Application Usability, Entertainment Industry