Public Relations Manager at Snitily Carr Advertising
Lincoln, Nebraska Area
- Current
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- Public Relations Manager at Snitily Carr Advertising
- Past
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- Public Relations Counsel at Swanson Russell Associates
- Marketing Manager at Global Crossing
- Marketing Coordinator at Wiesner Publishing
- Director of Marketing at STA United
- Education
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- University of Nebraska-Lincoln
- Malcolm High School
- Recommended
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6 people have recommended Matt - Connections
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181
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- Industry
- Marketing and Advertising
- Websites
Matt Gersib’s Experience
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Public Relations Manager
Snitily Carr Advertising
(Marketing and Advertising industry)
April 2008 — Present (1 year 8 months)
Description to come...
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Public Relations Counsel
Swanson Russell Associates
(Privately Held; 51-200 employees; Public Relations and Communications industry)
February 2001 — April 2008 (7 years 3 months)
- Implement successful strategic public relations programs for a number of the of the agency's largest, highest-profile clients.
- Develop and maintain strategic relationships with editors and writers in local, regional, national and international media as necessary by client.
- Effectively manage client budgets, leveraging marketing communications investments to maximize editorial coverage.
- Conduct meetings with targeted media at trade shows, press conferences and special events.
- Compose proactive, targeted editorial story pitches.
- Manage client and agency resources to fulfill editor and writer requests in a timely manner.
- Write, edit, and distribute articles, news releases, product announcements, case studies and other journalistic pieces.
- Develop and produce virtual press rooms. -
Marketing Manager
Global Crossing
(Public Company; 1001-5000 employees; GLBC; Telecommunications industry)
November 1998 — November 2000 (2 years 1 month)
- Provided strategic brand management and marketing communications support.
- Collaborated with product managers to develop and implement sales promotions and marketing programs.
- Wrote and produced the company’s quarterly customer newsletter.
- Managed Website design and content through a corporate merger and identity shift.
- Developed the company’s first Web marketing strategic plan and managed the tactical implementation of the plan.
- Served as the public relations liaison for the conferencing organization within the greater corporate landscape, as well as with trade organizations and the media.
- Composed company news releases for global distribution. -
Marketing Coordinator
Wiesner Publishing
(Privately Held; 11-50 employees; Publishing industry)
April 1998 — August 1998 (5 months)
- Wrote and produced promotional materials for distribution to magazine advertisers.
- Worked to ensure successful execution of sales and marketing promotions.
- Planned and coordinated company-sponsored social events.
- Managed all direct mailings for sales executives.
- Compiled weekly and monthly sales statistics for executive review. -
Director of Marketing
STA United
(Privately Held; 11-50 employees; Health, Wellness and Fitness industry)
June 1997 — April 1998 (11 months)
- Collaborated with senior management to develop a long-term marketing plan.
- Led the development of all client-related communications materials for the sales team.
- Managed the company Web site.
- Wrote and produced STA Tuned, the company's monthly customer newsletter.
- Developed, wrote and produced STA Focused, the company's monthly internal employee newsletter.
- Started in June 1997 as Marketing Coordinator. Promoted in February 1998 to Director of Marketing.
Matt Gersib’s Education
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University of Nebraska-Lincoln
1991 — 2005
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Malcolm High School
Additional Information
Matt Gersib’s Websites:
Matt Gersib’s Groups:
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Big "O" Networking Group -
Lincoln Young Professionals Group -
Linked Local in Lincoln
Matt Gersib’s Honors:
Turf and Ornamental Communicators Association (TOCA) Awards, First Place – Writing for a Media Kit, 2007
Turf and Ornamental Communicators Association (TOCA) Awards, First Place – Writing for a News Release, 2003
Public Relations Society of America, Bronze Anvil Award, December, 2001
Matt Gersib’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
