Matt Gersib

Current

• Public Relations Manager at Snitily Carr Advertising

Past

• Public Relations Counsel at Swanson Russell Associates
• Marketing Manager at Global Crossing
• Marketing Coordinator at Wiesner Publishing

• Director of Marketing at STA United

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Education

• University of Nebraska-Lincoln

Connections

85 connections

Industry

Marketing and Advertising

Matt Gersib’s Experience

• Public Relations Manager

  Snitily Carr Advertising

  (Marketing and Advertising industry)

  April 2008 — Present (6 months)

  Description to come...

• Public Relations Counsel

  Swanson Russell Associates

  (Privately Held; 51-200 employees; Public Relations and Communications industry)

  February 2001 — April 2008 (7 years 3 months)

  - Implement successful strategic public relations programs for a number of the of the agency's largest, highest-profile clients.
  - Develop and maintain strategic relationships with editors and writers in local, regional, national and international media as necessary by client.
  - Effectively manage client budgets, leveraging marketing communications investments to maximize editorial coverage.
  - Conduct meetings with targeted media at trade shows, press conferences and special events.
  - Compose proactive, targeted editorial story pitches.
  - Manage client and agency resources to fulfill editor and writer requests in a timely manner.
  - Write, edit, and distribute articles, news releases, product announcements, case studies and other journalistic pieces.
  - Develop and produce virtual press rooms.

• Marketing Manager

  Global Crossing

  (Public Company; 1001-5000 employees; GLBC; Telecommunications industry)

  November 1998 — November 2000 (2 years 1 month)

  - Provided strategic brand management and marketing communications support.
  - Collaborated with product managers to develop and implement sales promotions and marketing programs.
  - Wrote and produced the company’s quarterly customer newsletter.
  - Managed Website design and content through a corporate merger and identity shift.
  - Developed the company’s first Web marketing strategic plan and managed the tactical implementation of the plan.
  - Served as the public relations liaison for the conferencing organization within the greater corporate landscape, as well as with trade organizations and the media.
  - Composed company news releases for global distribution.

• Marketing Coordinator

  Wiesner Publishing

  (Privately Held; 11-50 employees; Publishing industry)

  April 1998 — August 1998 (5 months)

  - Wrote and produced promotional materials for distribution to magazine advertisers.
  - Worked to ensure successful execution of sales and marketing promotions.
  - Planned and coordinated company-sponsored social events.
  - Managed all direct mailings for sales executives.
  - Compiled weekly and monthly sales statistics for executive review.

• Director of Marketing

  STA United

  (Privately Held; 11-50 employees; Health, Wellness and Fitness industry)

  June 1997 — April 1998 (11 months)

  - Collaborated with senior management to develop a long-term marketing plan.
  - Led the development of all client-related communications materials for the sales team.
  - Managed the company Web site.
  - Wrote and produced STA Tuned, the company's monthly customer newsletter.
  - Developed, wrote and produced STA Focused, the company's monthly internal employee newsletter.
  - Started in June 1997 as Marketing Coordinator. Promoted in February 1998 to Director of Marketing.

Matt Gersib’s Education

• University of Nebraska-Lincoln

  1991 — 2005

Additional Information

Matt Gersib’s Honors:

Turf and Ornamental Communicators Association (TOCA) Awards, First Place – Writing for a Media Kit, 2007

Turf and Ornamental Communicators Association (TOCA) Awards, First Place – Writing for a News Release, 2003

Public Relations Society of America, Bronze Anvil Award, December, 2001

Matt Gersib’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch