Sr. Research Analyst, Digital Media and Emerging Platforms at NPR
Washington D.C. Metro Area
- Current
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- Sr. Research Analyst, Digital Media and Emerging Platforms at NPR
- Past
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- Research Analyst at NPR
- Data Analyst at NPR
- Branding Research Assistant and Call Center Manager at Kelliher Samets Volk
- Education
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- Saint Lawrence University
- Recommended
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Matt Gallivan’s Summary
Digital media research professional. Experience in project management, user experience and web analytics. Well-versed in and passionate about the media business, old and new.
Matt Gallivan’s Specialties:
emerging online technologies research, web and mobile usability testing, all phases of qualitative and quantitative research from design to recruitment to execution and reporting, web analytics analysis via multiple first- and third-party vendor tools, ethnographic research, research vendor relationship management, on-demand digital media research, mobile content research, podcast measurement and research, online radio measurement and research, branding research, broadcast media research
Matt Gallivan’s Experience
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Sr. Research Analyst, Digital Media and Emerging Platforms
NPR
(Non-Profit; Broadcast Media industry)
August 2007 — Present (2 years)
Responsibilities: lead digital media market research for the nation’s foremost noncommercial news organization, responsible for designing projects meant to inform the strategic direction and execution of NPR’s digital and mobile efforts
Initiate, conduct, analyze and present findings from primary research activities in support of new digital media products such as NPR podcasts, NPR Music, NPR Mobile, NPR Community, a sitewide redesign of NPR.org (2009) and the NPR iPhone app via:
- survey design and analysis
- in-depth user interviews
- persona creation
- card sort exercises
- usability testing
- focus groups
Conduct research in support of the case for corporate sponsorship of NPR, including web metrics analysis and effectiveness testing
Analyze, interpret and make recommendations to NPR digital media leadership based on various third-party research sources (Nielsen Online, Hitwise, Forrester, ForeSee Results), and manage those vendor relationships
Achievements: cited in Pew Internet & American Life Project’s “Future of the Internet III: How the Experts See It” report; selected as speaker at NPR leadership summit with the Knight Digital Media Center and USC Annenberg School for Communication in January 2008; created first-ever Nielsen Online @Plan survey of a non-website digital platform (NPR podcasts); selected as member of NPR.org redesign ‘core team’; created and maintained @nprconnect, a Twitter account designed to forge relationships with researchers, marketers and potential sponsors and foundation supporters; NPR was winner of 7 Webby awards in 2009, more than any other legacy media organization -
Research Analyst
NPR
(Non-Profit; Broadcast Media industry)
April 2006 — August 2007 (1 year 5 months)
Responsibilities: primary research of new technology and emerging platforms, web metrics analysis, managing third party vendor relationships, ongoing competitive web metric benchmarking
From launch to becoming a worldwide leader in podcasting, played primary role in research component of NPR’s podcast efforts, directly resulting in key decisions related to the delivery and production of NPR podcasts; also designed, managed and analyzed research projects that informed the launches of various other digital media initiatives, including NPR Mobile and NPR Music
Created NPR’s first internal blog, Go Figure!, which continues to act as a unique and powerful communications tool for spreading research intelligence throughout the company -
Data Analyst
NPR
(Non-Profit; Broadcast Media industry)
December 2003 — April 2006 (2 years 5 months)
Responsibilities: program pricing, qualitative and quantitative programming research, web metrics analysis, online and new technologies research, sponsorship and development research
In partnership with NPR Digital Media department, developed NPR’s first systematic analysis of web metrics and their distribution to senior management and other key constituents
Responsible for generating program prices for all NPR member stations based on Arbitron-measured listener hours -
Branding Research Assistant and Call Center Manager
Kelliher Samets Volk
(Privately Held; Marketing and Advertising industry)
2001 — 2003 (2 years)
Responsibilities: research support for various qualitative and quantitative research projects, managing staff of up to 20 research interviewers, including hiring and firing of staff
Clients included VT Dept. of Tourism, VT Dept. of Health, Sugarbush Ski Resort, Hasbro, Vermont Public Radio
Matt Gallivan’s Contact Settings
Interested In:
- career opportunities
- expertise requests
- business deals
- reference requests
- getting back in touch
