
Business Performance Manager at OneItalia
Milan Area, Italy

Business Performance Manager at OneItalia
Milan Area, Italy
(Privately Held; 201-500 employees; Marketing and Advertising industry)
July 2007 — Present (1 year 1 month)
(Public Company; 10,001 or more employees; Marketing and Advertising industry)
January 2007 — June 2007 (6 months)
At Universal McCann Italy, I managed all paid search campaigns for almost every UM clients: Microsoft (in particular Windows Vista and Microsoft Office 2007's launches), Msn, Windows Live (New Hotmail's launch, Windows Live Messenger, Windows Live Onecare), Xbox, Basf, Sanford, Mastercard, Berlitz, SSL HealthCare, etc.
Most of their campaigns was conversion-based so I had the chance to increase my experience in the lead/acquisition process optimization.
Moreover, I led few affiliation campaigns, Seo proposals, client's site improvements, trafficking and adserving setups, ...
(Public Company; 51-200 employees; Internet industry)
June 2006 — December 2006 (7 months)
At Yahoo! Italia, I was Product Manager Assistant for two Yahoo! properties: Yahoo! Travel and Yahoo! Autos.
I managed and contributed to improve internal stats, such as traffic data, seo trends, competitors' analysis, leads generation, internal advertising, etc.
I coordinated all the activities with the other European properties in a weekly basis, both with the engineer team and the product managers.
I was involved also as a content producer, taking care of European content localization, local development, content creation, etc.
Business Economics - Management Engineering 2005 — 2008
This degree course covers subjects concerning market’s and company’s ways of functioning and their dynamic evolution and provides with resources to take decisions about the competitive positioning in sectors characterized by technological innovation and internationalization process.
This Master of Science course approaches above all corporate and market finance, corporate strategy and ICT business models, often with a mathematical approach, typically engineerlike.
104, Management Engeneering, 2001 — 2004
Dissertation on “Clustering system for classification of user profiles using XML documents (programmed in Java)”
artificial intelligence (AI), business intelligence, data mining, seo, sem, new technology, online marketing, web analytics, blog
Google AdWords Qualified Professional
TOEFL Test: 109/120 August 2007