Matteo Damo

Current

Marketing at Triboo S.p.A.
Freelance, Online Marketing Consultant at Self-Employed

Past

Online Business Performance Manager at One Italia S.p.A.
Paid Search Manager at Universal McCann
Product Manager Assistant at Yahoo!

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Education

Politecnico di Milano
Università di Bologna

Recommended

5 people have recommended Matteo

Connections

324 connections

Industry

Internet

Matteo Damo’s Summary

As a master of science engineer and online marketing professional, these are the abilities and skills I can bring to my clients and employers:
- significant experience (3 years) in paid search and ppc campaigns: from strategic planning to direct management and reporting of complex campaigns with several targets;
- proven track record in managing huge advertising budgets and achieving deadlines and targets within pressured environments;
- sharp analytical and problem-solving skills give me the ability to extract insights from large amounts of data and apply findings to boost performances of web sites and marketing campaigns;
- ability to partner and effectively communicate with different professionals, from web developers, engineers to business stakeholders;
- solid background in data analysis and web industry.

Any connection is always more than welcome! So feel free to contact me at:
matteo.damo [at] gmail.com

Matteo Damo’s Specialties:

Paid Search, Web Analytics, PPC, Performance Advertising, Online Advertising, Web Marketing, Business Intelligence, Data Mining, Affiliate Marketing, Domain Negotiation

Matteo Damo’s Experience

Marketing

Triboo S.p.A.

(Internet industry)

April 2009 — Present (8 months)
Freelance, Online Marketing Consultant

Self-Employed

(Internet industry)

February 2008 — Present (1 year 10 months)

I am working as consultant for several companies in the finance, e-commerce, energy, retail, entertainment and technology verticals both through direct connections and through media agencies (for example Universal McCann Italy).

Activities and Achievements:
- main activity: advising on paid search and strategic planning it to ensure top performances for clients in terms of transactions/leads and ROI;
- managed complex paid search and performance display advertising campaigns with several targets for important and recognised brands;
- constantly improved campaigns’ results using advanced optimisation techniques: A/B ad copy testing, landing page optimisation, day parting bidding, keywords clustering with dedicated ad copy and landing page based on search intents and users’ buying cycle, etc.;
- directly trained 5 media planners on search engine marketing and performance advertising;
- directly followed the implementation of Google Analytics on a large ecommerce website.
Online Business Performance Manager

One Italia S.p.A.

(Privately Held; Information Technology and Services industry)

July 2007 — October 2008 (1 year 4 months)

My role involved taking care of managing and optimising websites and advertising campaigns’ performances in order to achieve best ROI for clients and internal properties.

Activities and Achievements:
- paid search and performance advertising account manager both for internal websites and clients, such as the main real estate website in Italy, Deutsche Bank and other ecommerce websites;
- directly followed the creation and implementation of a paid search platform able to automatically create and manage a paid search campaign for SMB using text mining algorithms;
- developed practices to manage search marketing campaigns which granted time savings and ROI improvements;
- positioned myself as a reference point for cross-functional projects;
- web project management, working in synergy with graphical designers and web developers;
- took responsibilities for web analytics tasks and for in-depth looks at usage pattern for several clients’ websites and internal channels as well.
Paid Search Manager

Universal McCann

(Public Company; IPG; Marketing and Advertising industry)

January 2007 — June 2007 (6 months)

I was employed as search and performance advertising account for all UM clients, such as: Microsoft, Msn, Windows Live, Xbox, MasterCard, SSL Healthcare, Basf, Sanford...

Activities and Achievements:
- successfully planned and budgeted Microsoft Vista and Office 2007’s Italian launches, achieving the main portion of the whole campaigns’ targets;
- optimised lead/acquisition process, merging advertising campaign performances and web analytics data, resulting in a significant increase of Microsoft and other clients’ ROI;
- planned search marketing activities in coordination with other online and offline advertising campaigns in order to take advantage of media synergies;
- improved direct contacts with clients and services providers which led to more up-to-date flows of information and new business opportunities;
- advised clients on online advertising, leading to an increase in search engine marketing client’s budget;
- directly involved in trafficking and ad-serving set-ups.
Product Manager Assistant

Yahoo!

(Public Company; YHOO; Internet industry)

June 2006 — December 2006 (7 months)

At Yahoo! Italy, I worked as Product Manager Assistant for two Yahoo!‘s channels: Yahoo! Travel and Yahoo! Autos.

Activities and Achievements:
- responsible for creating and managing website content and for optimising web pages for Seo and lead generation purposes;
- analysed and monitored channels’ results (traffic sources, on-site navigation and revenues) in order to propose web sites’ improvements;
- refined the coordination between marketing, sales and product, achieving optimal workflow among the team members;
- made lead generation more effective, helping the marketing team in the choice and creation of dedicated landing pages for Y! Travel and Y! Autos’ paid search and affiliate campaigns;
- improved satisfaction of advertisers, assisting the sales team with reports and ad hoc solutions to propose;
- coordinated activities with the other European product managers and engineers, leading to a decrease of the release time of new features and bugs solving cycle.

Matteo Damo’s Education

Politecnico di Milano

102/110 , MSc in Management Engineering (Specialisation in Business Economics) , 2005 — 2008

Dissertation on an analytical analysis of an online social network (Digg – www.digg.com) using artificial intelligence and social network analysis’ techniques.
Università di Bologna

104/110 , B.Sc. in Management Engeneering , 2001 — 2004

Dissertation on a clustering system for classification of user profiles using XML documents (programmed in Java)

Additional Information

Matteo Damo’s Interests:

artificial intelligence (AI), business intelligence, data mining, seo, sem, new technology, online marketing, web analytics, blog

Matteo Damo’s Groups:

Associazione Laureati Ingegneria Gestionale
Web Analytics Demystified
Etnoteam Community
Online Marketing, Web Analytics, and E-commerce Group -- WebAnalysts.Info
Data & Text Analytics Professionals (1800+ members)
DataShaping Advanced Analytics
UniBO Alumni
Web Analytics Association
Yahoo Alums
NOM - Nordic Online Marketing (+1000 members from Nordics)
Google Adwords Qualified Individuals
Search Engine Strategies Conference & Expo
Web Analytics Professionals (+5000 web analytics members) Join now!
Search Marketing Salon
Decision Stats
Analytic Bridge
Yahoo Employees and Alumni Group
Business Analytics
Web & Marketing Analytics Group - IQ Workforce
Webintelligence NL
Machine Learning Connection
Text Analytics
Online Media Jobs -- Work in Internet Marketing, E-business, Web Analytics, etc.