Matteo Damo

Matteo Damo

Marketing at Triboo S.p.A.

Milan Area, Italy

Current
  • Marketing at Triboo S.p.A.
  • Freelance, Online Marketing Consultant at Self-Employed
Past
Education
  • Politecnico di Milano
  • Università di Bologna
Connections
324 connections
Industry
Internet

Matteo Damo’s Summary

As a master of science engineer and online marketing professional, these are the abilities and skills I can bring to my clients and employers:
- significant experience (3 years) in paid search and ppc campaigns: from strategic planning to direct management and reporting of complex campaigns with several targets;
- proven track record in managing huge advertising budgets and achieving deadlines and targets within pressured environments;
- sharp analytical and problem-solving skills give me the ability to extract insights from large amounts of data and apply findings to boost performances of web sites and marketing campaigns;
- ability to partner and effectively communicate with different professionals, from web developers, engineers to business stakeholders;
- solid background in data analysis and web industry.

Any connection is always more than welcome! So feel free to contact me at:
matteo.damo [at] gmail.com

Matteo Damo’s Specialties:

Paid Search, Web Analytics, PPC, Performance Advertising, Online Advertising, Web Marketing, Business Intelligence, Data Mining, Affiliate Marketing, Domain Negotiation


Matteo Damo’s Experience

  • Marketing

    Triboo S.p.A.

    (Internet industry)

    April 2009Present (8 months)

  • Freelance, Online Marketing Consultant

    Self-Employed

    (Internet industry)

    February 2008Present (1 year 10 months)

    I am working as consultant for several companies in the finance, e-commerce, energy, retail, entertainment and technology verticals both through direct connections and through media agencies (for example Universal McCann Italy).

    Activities and Achievements:
    - main activity: advising on paid search and strategic planning it to ensure top performances for clients in terms of transactions/leads and ROI;
    - managed complex paid search and performance display advertising campaigns with several targets for important and recognised brands;
    - constantly improved campaigns’ results using advanced optimisation techniques: A/B ad copy testing, landing page optimisation, day parting bidding, keywords clustering with dedicated ad copy and landing page based on search intents and users’ buying cycle, etc.;
    - directly trained 5 media planners on search engine marketing and performance advertising;
    - directly followed the implementation of Google Analytics on a large ecommerce website.

  • Online Business Performance Manager

    One Italia S.p.A.

    (Privately Held; Information Technology and Services industry)

    July 2007October 2008 (1 year 4 months)

    My role involved taking care of managing and optimising websites and advertising campaigns’ performances in order to achieve best ROI for clients and internal properties.

    Activities and Achievements:
    - paid search and performance advertising account manager both for internal websites and clients, such as the main real estate website in Italy, Deutsche Bank and other ecommerce websites;
    - directly followed the creation and implementation of a paid search platform able to automatically create and manage a paid search campaign for SMB using text mining algorithms;
    - developed practices to manage search marketing campaigns which granted time savings and ROI improvements;
    - positioned myself as a reference point for cross-functional projects;
    - web project management, working in synergy with graphical designers and web developers;
    - took responsibilities for web analytics tasks and for in-depth looks at usage pattern for several clients’ websites and internal channels as well.

  • Paid Search Manager

    Universal McCann

    (Public Company; IPG; Marketing and Advertising industry)

    January 2007June 2007 (6 months)

    I was employed as search and performance advertising account for all UM clients, such as: Microsoft, Msn, Windows Live, Xbox, MasterCard, SSL Healthcare, Basf, Sanford...

    Activities and Achievements:
    - successfully planned and budgeted Microsoft Vista and Office 2007’s Italian launches, achieving the main portion of the whole campaigns’ targets;
    - optimised lead/acquisition process, merging advertising campaign performances and web analytics data, resulting in a significant increase of Microsoft and other clients’ ROI;
    - planned search marketing activities in coordination with other online and offline advertising campaigns in order to take advantage of media synergies;
    - improved direct contacts with clients and services providers which led to more up-to-date flows of information and new business opportunities;
    - advised clients on online advertising, leading to an increase in search engine marketing client’s budget;
    - directly involved in trafficking and ad-serving set-ups.

  • Product Manager Assistant

    Yahoo!

    (Public Company; YHOO; Internet industry)

    June 2006December 2006 (7 months)

    At Yahoo! Italy, I worked as Product Manager Assistant for two Yahoo!‘s channels: Yahoo! Travel and Yahoo! Autos.

    Activities and Achievements:
    - responsible for creating and managing website content and for optimising web pages for Seo and lead generation purposes;
    - analysed and monitored channels’ results (traffic sources, on-site navigation and revenues) in order to propose web sites’ improvements;
    - refined the coordination between marketing, sales and product, achieving optimal workflow among the team members;
    - made lead generation more effective, helping the marketing team in the choice and creation of dedicated landing pages for Y! Travel and Y! Autos’ paid search and affiliate campaigns;
    - improved satisfaction of advertisers, assisting the sales team with reports and ad hoc solutions to propose;
    - coordinated activities with the other European product managers and engineers, leading to a decrease of the release time of new features and bugs solving cycle.


Matteo Damo’s Education

  • Politecnico di Milano

    102/110 , MSc in Management Engineering (Specialisation in Business Economics) , 20052008

    Dissertation on an analytical analysis of an online social network (Digg – www.digg.com) using artificial intelligence and social network analysis’ techniques.

  • Università di Bologna

    104/110 , B.Sc. in Management Engeneering , 20012004

    Dissertation on a clustering system for classification of user profiles using XML documents (programmed in Java)


Additional Information

Matteo Damo’s Interests:

artificial intelligence (AI), business intelligence, data mining, seo, sem, new technology, online marketing, web analytics, blog

Matteo Damo’s Groups:

  •    Associazione Laureati Ingegneria Gestionale
  •    Web Analytics Demystified
  •    Etnoteam Community
  •    Online Marketing, Web Analytics, and E-commerce Group -- WebAnalysts.Info
  •    Data & Text Analytics Professionals (1800+ members)
  •    DataShaping Advanced Analytics
  •    UniBO Alumni
  •    Web Analytics Association
  •    Yahoo Alums
  •    NOM - Nordic Online Marketing (+1000 members from Nordics)
  •    Google Adwords Qualified Individuals
  •    Search Engine Strategies Conference & Expo
  •    Web Analytics Professionals (+5000 web analytics members) Join now!
  •    Search Marketing Salon
  •    Decision Stats
  •    Analytic Bridge
  •    Yahoo Employees and Alumni Group
  •    Business Analytics
  •    Web & Marketing Analytics Group - IQ Workforce
  •    Webintelligence NL
  •    Machine Learning Connection
  •    Text Analytics
  •    Online Media Jobs -- Work in Internet Marketing, E-business, Web Analytics, etc.

Matteo Damo’s Honors:

Google AdWords Qualified Professional
TOEFL Test: 109/120 August 2007


Matteo Damo’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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