Matteo Damo

Current

Business Performance Manager at One Italia S.p.A.

Past

Search and Mobile Advertising Manager at McCann
Product Manager Assistant at Yahoo!

Education

Politecnico di Milano
Università di Bologna
Brandolini

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Connections

198 connections

Industry

Internet

Websites

Matteo Damo’s Experience

Business Performance Manager

One Italia S.p.A.

(Privately Held; 201-500 employees; Marketing and Advertising industry)

July 2007 — Present (1 year 1 month)
Search and Mobile Advertising Manager

McCann

(Public Company; 10,001 or more employees; Marketing and Advertising industry)

January 2007 — June 2007 (6 months)

At Universal McCann Italy, I managed all paid search campaigns for almost every UM clients: Microsoft (in particular Windows Vista and Microsoft Office 2007's launches), Msn, Windows Live (New Hotmail's launch, Windows Live Messenger, Windows Live Onecare), Xbox, Basf, Sanford, Mastercard, Berlitz, SSL HealthCare, etc.
Most of their campaigns was conversion-based so I had the chance to increase my experience in the lead/acquisition process optimization.
Moreover, I led few affiliation campaigns, Seo proposals, client's site improvements, trafficking and adserving setups, ...
Product Manager Assistant

Yahoo!

(Public Company; 51-200 employees; Internet industry)

June 2006 — December 2006 (7 months)

At Yahoo! Italia, I was Product Manager Assistant for two Yahoo! properties: Yahoo! Travel and Yahoo! Autos.
I managed and contributed to improve internal stats, such as traffic data, seo trends, competitors' analysis, leads generation, internal advertising, etc.
I coordinated all the activities with the other European properties in a weekly basis, both with the engineer team and the product managers.
I was involved also as a content producer, taking care of European content localization, local development, content creation, etc.

Matteo Damo’s Education

Politecnico di Milano

Business Economics - Management Engineering 2005 — 2008

This degree course covers subjects concerning market’s and company’s ways of functioning and their dynamic evolution and provides with resources to take decisions about the competitive positioning in sectors characterized by technological innovation and internationalization process.
This Master of Science course approaches above all corporate and market finance, corporate strategy and ICT business models, often with a mathematical approach, typically engineerlike.

Activities and Societies:

Dissertation on "Digg's Social Network and Artificial Intelligence Analysis"
Università di Bologna

104, Management Engeneering, 2001 — 2004

Dissertation on “Clustering system for classification of user profiles using XML documents (programmed in Java)”
Brandolini